GVR Report cover Nail Polish Market Report

Nail Polish Market Analysis By Product (Liquid, Gel), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), By Country, And Segment Forecasts, 2018 - 2024

  • Published Date: Oct, 2017
  • Base Year for Estimate: 2015
  • Report ID: GVR-1-68038-631-8
  • Format: Electronic (PDF)
  • Historical Data: 2013 - 2014
  • Number of Pages: 100

Industry Insights

The global nail polish market size was estimated at USD 6.89 billion in 2015 and the demand is expected to grow rapidly due to growing purchases by the teenage population who prefer designer nails. The rise in the number of people visiting salons and nail art studios is expected to have a positive impact on the demand.

As per a survey, women in the age group of 18 to 24 tend to spend more time shopping nail laquer/varnish at retail stores and experimenting with new trends, while also indulging in manicure and nail spa more frequently in comparison to elder consumers. The consumption is driven by changing behavioral patterns and changing lifestyles. Growing awareness about beauty trends and rising brand consciousness among women population is expected to further augment enamel demand.

U.S. nail polish market

The consumption in the U.S. is driven by the introduction of unique finishes such as glitter, magnetic, sequins, and metallic. The growing trend among women to groom their nails coupled with the introduction of several new products is expected to drive the demand over the forecast period.

Nail art and extensions have become an important component of grooming among the millennials. The demand is expected to grow rapidly over the forecast period owing to the introduction of nail paints with natural contents and reduced chemical content nail paints.

The number of salons providing professional services is growing rapidly. The rising number of such service providers coupled with growing number of mobile-based apps providing doorstep salon services is expected to drive market growth over the forecast period. 

Product Insights

Liquid polish was the largest segment with a share of over 89.0% in 2015. The demand is driven by easy application and availability of a wide range of colors. Liquid products are expected to account for the largest market share over the forecast period owing to consumer reluctance to shift to gel-based substitutes.

Ease of application and low cost coupled with a wide color range offered by the manufacturers are likely to propel the demand over the forecast period. Moreover, growing fashion and cosmetics industry owing to rising consumer demand for beauty products is expected to be a key factor driving market growth over the coming years.

Global liquid polish market

Gel polish is one of the upcoming products garnering a lot of attention. It is expected to be the fastest growing segment with a CAGR of 10.5% from 2016 to 2024. The demand is driven by its ability to provide a long lasting glossy finish. The gel segment is gaining popularity, especially in developed regions such as North America and Europe.

The affordability and durability offered by the gel nail polishes are expected to be among the key factors driving market growth. However, the product penetration is expected to remain low owing to high cost.

Regional Insights

The thriving fashion industry in Latin America is responsible for rapidly growing demand for nail polish. Growing population coupled with changing lifestyles is expected to boost demand over the forecast period. The growing marketing and brand awareness campaigns conducted by industry participants in the region are expected to further augment growth.

The market in Asia Pacific is driven by growing demand in emerging economies such as China, India, Indonesia, and Thailand. In Asia Pacific, the industry is growing on account of rising number of spas and salons providing specialized nail services.

High population in the region and extensive R&D for new product development by the companies are likely to drive the industry growth. The marketing campaigns and growing number of retail stores are expected to boost market growth over the forecast period.

Europe is one of the key regions with a share of over 25.0% in 2015. The adoption of new fashion trends in the region is driving demand for these products. The presence of a large number of fashion houses in Italy and France is expected to propel market demand over the forecast period.

Nail Polish Market Share Insight

The global market is highly competitive in nature with the presence of many multinationals and local brands operating their businesses through high production volumes. The industry participants are highly integrated from the manufacturing of nail polish to the sales and distribution of the products.

Some of the key industry participants are Odontorium Products, Inc., China Glaze, Revlon, Essie, L’Oréal Paris, and Sally Hansen. These companies operate their business through extensive production capacities spread across various countries. Majorly, the manufacturing location and distribution channels witness both regional and cross border trade. The major strategies adopted by industry participants are capacity expansions and additions to the current product portfolio to cater to the growing demand.

Nail Polish Market Report Scope 

Report Attribute


Market size value in 2020

USD 10.77 billion

Revenue forecast in 2024

USD 15.55 billion

Growth Rate

CAGR of 9.5% from 2016 to 2024

Base year for estimation


Historical data

2013 - 2014

Forecast period

2016 - 2024

Quantitative units

Revenue in USD million and CAGR from 2016 to 2024

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; UK; China; Japan; Brazil

Key companies profiled

Odontorium Products, Inc.; China Glaze; Revlon; Essie; L’Oréal Paris; Sally Hansen

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments covered in the report

This report forecasts revenue growth at regional and country levels and provides an analysis on the industry trends in each of the sub-segments from 2013 to 2024. For the purpose of this study, Grand View Research has segmented the nail polish market on the basis of product and region:

  • Product Outlook (Revenue, USD Million, 2013 - 2024)

    • Liquid nail polish

    • Gel nail polish

  • Regional Outlook (Revenue, USD Million, 2013 - 2024)

    • North America

      • U.S.

    • Europe

      • Germany

      • UK

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

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