The global confectionery packaging market size was valued at USD 19.4 billion in 2018. Increasing demand for chocolates, candies, bakery products, and other sweet food items in the emerging economies including India, China, and Brazil is fueling the market growth. Furthermore, constant product developments in this industry have widened the scope for confectionery packaging across the world.
Packaging protects food products from physical, environmental, and chemical damage. Over the past few years, the application of packaging has expanded beyond just protection. It has become an important factor to enhance the aesthetics of the product, which attracts consumers’ attention. Therefore, currently, manufacturers of this industry are applying a consumer-centric approach while developing a product. In February 2019, The Hershey Company transformed the packaged candy portfolio with better shelf impact and usability.
According to a survey, 60% of consumers think that appealing visual presentation is highly important and 45% of them favor decorated packages for the confections. Small and flexible packages have gained significant popularity over the years. As of 2016, packages containing up to 50 grams accounted for the largest share in global packaged food sales.
Over the past few years, environment-friendly products have gained significant popularity among confectionery manufacturers. They are focusing on reducing plastic waste for sustainable growth. In March 2019, Nestlé introduced sustainable packaging initiative programs. The company planned to launch paper packaging for its YES! snack bar. As a result, packaging companies over the world are also innovating environment-friendly materials.
As of 2018, chocolate held the largest share of over 50.0%. Over the past few years, e-commerce has fueled the sales of chocolates over the world. It is the most purchased confectionery product through e-commerce. Manufacturers of the chocolate industry are investing significantly in product innovation and strategic distribution channels. For instance, in August 2017, Mondelez International, a U.S.-based food and beverage company, partnered with Amazon to form a virtual sweet and chocolate store on Amazon’s online market. This virtual store will help Mondelez to reach the goal of USD 1 billion in sales online.
The chocolate segment is also expected to witness the highest growth in the upcoming years due to its growing demand across the world. Increasing demand for dark and premium chocolates across the globe is anticipated to drive the chocolate and packaging industries significantly in the near future.
Plastic was the most common raw material used in this industry. It accounted for more than 50.0% share of the global revenue in 2018. It is mostly preferred among manufacturers of confectionery products due to its lightweight and moisture-resistant property. The plastic segment has witnessed several innovations in the past few years. Polyester or polyethylene terephthalate (PET), polyolefins, Nylon (polyamide), and aluminum metalized plastic films are some of the important innovations that have gained significant popularity in this industry.
The non-degradable feature of plastic is expected to hamper its growth in the near future. However, this segment is projected to dominate the industry due to its continuous product development such as the introduction of bio-degradable plastic. Over the past few years, key players including Amcor and Deltasacs Primasacs have been emphasizing the development of plastic.
Paper and board are projected to expand at the fastest CAGR of 5.6% from 2019 to 2015. Rising awareness about the harmful effects of plastic is expected to increase the demand for paper and board as a suitable raw material for the food industry. Unlike plastic, paper and board do not have any harmful effects after disposal and they are degradable. Therefore, a large number of bakery and sweet producers prefer this raw material over plastic.
In February 2012, MeadWestvaco Corporation, one of the leading companies in this industry, approved Crescendo paperboard for the packaging of chocolate and confectionery. This fiber-mix material has high durability and stiffness. It also meets the standards of the European chocolate and confectionery market. Crescendo is available in both one-sided coating (Crescendo C1S) and two-sided coating (Crescendo C2S).
As of 2018, North America dominated the market, accounting for a 30.9% share of the global revenue. Rising demand for premium chocolates and the development of confectionery will remain key driving factors in the industry. According to the Swiss Federal Customs Office, the U.S. was one of the top five importers of Swiss chocolates in 2016. Furthermore, chocolate is the most common gift in this region for major festivals including Christmas, Valentine’s Day, and Easter. As a gift item, the importance of packaging increased significantly to give the product a festive look.
Asia Pacific is projected to expand at the fastest CAGR of 7.0% from 2019 to 2025. Rising purchasing power, along with rapid urbanization in the South Asian countries, is likely to fuel the industry growth in this region. On the other hand, the leading manufacturers of the chocolate industry are also expanding their business in this region. For instance, in October 2016, The Barry Callebaut Group, one of the leading manufacturers of chocolate and cocoa products, opened a manufacturing facility in Singapore. This will expand the production capability of the company and help it to serve this region better.
Key players in this industry include Amcor Limited; The Smurfit Kappa Group plc; Sealed Air Corporation; Crown Holdings Incorporated; Bemis Company, Inc.; Sonoco Products Company; WestRock; The International Paper Company; Berry Global, Inc.; and Huhtamäki Oyj. Product innovation has been a key business strategy for the producers as packaging not only protects the product but also gives it an attractive look.
Over the past few years, manufacturers have invested in the development of environment-friendly products. In January 2007, Amcor collaborated with Plantic Technologies Limited to develop a flexible biodegradable plastic packaging for confectionaries. Similarly, in February 2019, Quinn Packaging launched DETECTATM, a black PET food tray. These trays are fully recyclable and suitable for food packaging.
Base year for estimation
Actual estimates/Historical data
2015 - 2017
2019 - 2025
Revenue in USD Million and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa
U.S., Germany, U.K., China, India, Brazil, and UAE
Revenue forecast, company share, competitive landscape, and growth factors and trends
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This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global confectionery packaging market report based on raw material, application, and region:
Raw Material Outlook (Revenue, USD Million, 2015 - 2025)
Paper & Board
Application Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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