Construction Equipment Rental Market Size, Share & Trends Analysis Report By Product (Earth Moving, Material Handling, Concrete & road construction), By Drive Type (ICE, Electric), By Region, And Segment Forecasts, 2025 - 2030

Construction Equipment Rental Market Summary

Renting construction equipment is becoming more appealing to construction companies and contractors as new construction machinery prices are rising. In addition, the advent of cutting-edge technologies and a rise in automation will fuel market expansion. The use of telematics systems in the construction equipment rental industry is experiencing a remarkable surge as more companies recognize their immense benefits. These advanced systems empower rental companies to remotely monitor crucial aspects such as equipment usage, location, and performance. This transformative capability enables a significant improvement in fleet management and the implementation of proactive maintenance practices. One of the key drivers behind this adoption is the integration of IoT devices and sensors into construction equipment rental units. These cutting-edge technologies deliver real-time data on vital parameters, including fuel consumption, equipment health, and operator safety.

Through this, rental companies can make data-driven decisions to enhance operational efficiency while minimizing downtime. The rental companies have a significant opportunity to stand out by providing customized equipment configurations and attachments to fulfill specific project requirements. According to the first quarter forecast released by the American Rental Association (ARA) in March 2023, the U.S. rental equipment market is expected to grow at a rate of 5.3% in 2023 and 1.9% in 2024. At this juncture, customized equipment strategies can allow large-sized companies to distinguish themselves and cater to the diverse needs of their clients.

By providing tailored equipment solutions, these rental companies can effectively tackle the unique challenges presented by various construction projects. Whether it is any intricate infrastructure development, a high-rise building construction, or a specialized industrial project, possessing the ability to supply equipment with customized configurations and attachments would be essential if these companies were to help their clients in enhancing operational efficiency and productivity by providing equipment specifically designed to meet their project demands.

Advances in online platforms and mobile applications have played a potent role in streamlining the rental experience while offering a myriad of benefits for both equipment owners and renters. Online platforms provide equipment owners with an efficient avenue to showcase their inventory to a wider audience. Owners can significantly increase their chances of securing rental agreements and generating additional revenue streams by listing their equipment portfolio on online marketplaces to make it visible to all participants, thereby typically enabling small-sized companies to highlight their unique offerings and build a reputation based on excellent service and equipment quality. This democratization of the rental market fosters healthy competition, benefiting customers with improved options and service levels.

Product Insights

Earthmoving machinery led the market and accounted for 54.7% in 2024. Global demand for renting earth-moving machinery such as excavators has soared due to increased large-scale projects in the mining, road, port construction, and oil and gas industries. Another significant driving force for the earth-moving rental machinery market is the freedom manufacturers and operators have for using the machinery to its fullest potential without making substantial capital commitments. Equipment producers are creating environmentally friendly equipment due to strict emission control rules included in the rental machinery provider's fleet.

The concrete and road construction machinery segment is anticipated to register the highest growth rate over the forecast period. The market growth can be driven by investments in highway and road infrastructure projects, increased cars on the road, and rising highway infrastructure demand. For instance, India's Bharatmala project, which is being constructed across Indian states such as Maharashtra, Punjab, Gujarat, Haryana, Sikkim, and West Bengal, among other states, is expected to generate substantial demand for renting construction equipment machines on a large scale The demand for renting concrete &road construction equipment is anticipated to increase internationally due to a surge in the requirement to sustain existing civil infrastructures, particularly high-rise buildings.

Drive Type Insights

The ICE segment accounted for the largest market revenue share in 2024. The global availability of diesel and gasoline stations further reinforces the convenience of ICE-powered machinery in the construction industry. Construction companies often operate across multiple regions and countries, where varying levels of infrastructure development and electric vehicle adoption exist. This disparity in infrastructure readiness can present obstacles for the widespread adoption of electric construction equipment. In contrast, with the prevalent presence of fuelling stations, contractors and rental companies can rely on a consistent supply of fuel for their ICE equipment, eliminating concerns about range limitations or the need for costly infrastructure upgrades.

Electric is expected to register the highest growth rate over the forecast period. In recent years, the construction industry has witnessed a remarkable shift towards more environmentally friendly practices, owing to the implementation of stringent environmental regulations and the rise of sustainability initiatives. Governments around the world have recognized the urgent need to address climate change and have consequently set emission reduction targets and imposed stricter regulations on construction machinery emissions. For instance, in March 2023, the U.S. administration approved California's request for legal authority to enforce a mandate stating that by 2035, at least half of all garbage trucks, cement mixers, tractor-trailers, and other equipment sold within the state must be powered by electricity. This ambitious initiative aims to tackle the most significant contributors to road pollution and promote cleaner transportation.

Regional Insights

The Asia Pacific market accounted for 49.7% share of the overall market in 2024. The urbanization, expanding infrastructure development, and the rising cost of owning equipment drive rental demand across the region's developed and emerging economies. In China, rental firms are scaling operations to support mega construction projects and smart city initiatives. India is also witnessing strong growth in equipment rentals, bolstered by government-led infrastructure missions such as Bharatmala and Smart Cities. While the fragmented nature of the rental market presents operational challenges, increasing demand from the real estate, roads, and energy sectors continues to fuel market growth.

China Construction Equipment Rental Industry Trends

The construction equipment rental market in China held a substantial market share in 2024. China’s booming construction and infrastructure sectors, backed by government investments in urban development, rail, and road connectivity, have significantly boosted the need for rental equipment. Environmental regulations also encourage companies to shift from outdated machinery to cleaner, rental alternatives. The rise of digital platforms for equipment booking and fleet management has also improved accessibility, making rentals more efficient and attractive for contractors of all sizes.

India construction equipment rental industry held a significant share in 2024. The country is experiencing a shift toward rental services due to high capital investment and maintenance costs associated with equipment ownership. National programs like the National Infrastructure Pipeline (NIP) and Gati Shakti have created a surge in demand for earthmoving and road construction equipment. Moreover, the growth of rental aggregators and equipment-sharing platforms supports the rise of organized rental markets in urban centers.

North America Construction Equipment Rental Industry Trends

The construction equipment rental industry in North America held a significant share in 2024. With the U.S. leading the region, rental demand is being fueled by large-scale infrastructure revitalization projects under government programs such as the Bipartisan Infrastructure Law. The trend of outsourcing equipment needs to rental service providers is gaining traction, particularly in commercial and industrial construction. Moreover, digital transformation and telematics integration enhance modern rental fleets' appeal.

The U.S. construction equipment rental industry held a dominant position in 2024. Demand for rental services surged due to rising construction activity in both residential and non-residential sectors, labor shortages, and the growing adoption of project-based procurement strategies. Emphasizing sustainability and efficient asset utilization encourages contractors to rent equipment with emissions-reducing technologies. In addition, leading rental companies are expanding their fleet offerings and investing in customer-centric digital platforms to improve service delivery and retention.

Europe Construction Equipment Rental Industry Trends

The construction equipment rental industry in Europe was identified as a lucrative region in 2024. Rental adoption is high in countries like Germany, France, and the UK, where construction companies prioritize cost efficiency, flexibility, and sustainability. Europe’s rental market also benefits from the increased use of advanced telematics, machine diagnostics, and green technologies. Rising urban redevelopment and energy-efficient construction projects continue to fuel the demand for short- and long-term rental solutions.

Germany construction equipment rental market is poised for strong growth, supported by robust investment in transport infrastructure, renewable energy, and public utilities. With a well-established rental culture and emphasis on high equipment uptime, the market is seeing increased demand for technologically advanced, low-emission machines.

Key Construction Equipment Rental Company Insights

Some key players operating in the market include Caterpillar, Inc., Deere & Company, Komatsu Ltd., Liebherr-International AG, and United Rentals, Inc.

• Liebherr-International AG, along with its subsidiaries, manufactures and supplies construction machinery. The company offers commercial freezing and refrigeration products, domestic appliances, crawler cranes, mobile cranes, deep foundation machines, maritime cranes, and port equipment. It also offers mobile construction cranes, aerospace systems, mining equipment, tower cranes, concrete technology, material handling equipment, transportation systems, machine tools, and automation components & systems.

• United Rentals, Inc. is a U.S.-based company engaged in providing equipment rental services. The company deploys fleets of equipment through its 1,400 branches. It has 1,345 rental locations in North America and 11 rental locations in Europe. The company’s geographical footprint spans the U.S., Canada, Europe, and Asia Pacific.

Recent Developments

• In April 2025, CASE Construction Equipment launched a new lineup of compact machines and tech upgrades for rental businesses seeking simplicity, reliability, and versatility. The release includes two compact wheel loaders, one electric and a telescopic-boom small articulated loader. Updates to compact track loaders and skid steer loaders enhance ease of use, safety, and operator comfort. These new offerings are designed to minimize maintenance and maximize utilization in a competitive rental market. According to Terry Dolan of CNH Construction Brands, CASE’s innovations stem from direct rental customer feedback, focusing on practical solutions that boost customer satisfaction and business growth.

• In December 2024, United Rentals launched its new Excavation Safety Training for Competent Persons Program to improve trench and excavation safety through interactive, engaging learning. This program helped workers and supervisors understand and apply OSHA’s excavation safety standards, including soil evaluation and protective systems. Offered through United Academy, it featured flexible formats such as in-person, virtual, and e-learning, along with tools like virtual reality simulations and hazard hunts. Developed with Mosaic Learning, the course included hands-on activities, simulation exercises, and knowledge checks tailored to adult learners. It also integrated the United Rentals Trench Safety app, which provided practical tools like a slope calculator and OSHA resources to enhance jobsite safety.

Construction Equipment Rental Market Report Scope

Global Construction Equipment Rental Market Report Segmentation

The report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global construction equipment rental market report based on product, drive type, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Earthmoving machinery

  • Material handling machinery

  • Concrete & road construction

• Drive Type Outlook (Revenue, USD Million, 2018 - 2030)

  • ICE

  • Electric

• Region Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Russia

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa

    • Algeria

    • Saudi Arabia

    • Kenya