The global construction toys market size was valued at USD 10.40 billion in 2018. Increasing recognition of the benefits associated with construction toys in the cognitive development of kids is expected to drive the market.
These products help develop spatial reasoning in children, which is anticipated to drive the demand from education systems. For instance, bricks and blocks toys are included in the early grades of education. Holistic development to develop creativity and imagination among children is the objective of including these games for the children in kindergarten.
Parents and educationists are more aware regarding the quality and materials used for construction toys. Majority of toy makers advocate plastics to be completely safe for kids based on account of its water resistance and low level of toxicity. Toys containing Bisphenol A, PVC, and plasticizers including adipates and phthalates as constituents are not suitable for kids and can have serious adverse effect on their health. Regulatory authorities in many countries including India, Germany, and Sweden have imposed ban on the use of these materials in toys. Growing awareness among parents and education authorities is forcing the toy manufacturers to avoid the aforementioned plastic materials.
Over the last few years, research studies regarding child psychology and cognitive development have time and again emphasized on the role of construction toys on improving children’s cognitive flexibility. These toys stimulate problem solving ability. During the task of putting together pieces to replicate a certain structure, the children are stimulated to come up with unique solutions, which plays a critical role in their cognitive development. In addition, such games also help improve social skills, cooperation, and team player acumen.
Bricks and blocks accounted for the largest market share of more than 55% in terms of revenue in 2018. The steady growth of the segment can be attributed to the rising consumer preference for the toy that keep the kids engaged for long durations. Moreover, the manufacturers have been innovating the toy sets to include newer designs, replicating real life scenarios and creating awareness among kids. In February 2019, LEGO launched new product sets replicating 50 years of NASA’s achievements.
Tinker toys is expected to register the fastest CAGR of 10.0% from 2019 to 2025. These products are more challenging and they provide a broader scope of construction. The presence of components such as wheels, caps, couplings, pulleys, and sticks stimulate creativity and logical thinking.
Wooden construction toys held a market share of more than 35% in 2018. These products are expected to gain popularity as they are completely safe for kids on account of being completely non-toxic. Wood-based products have excellent texture and colors inviting and kindling the kids with curiosity. These products can sustain for generations due to the durability of the material, which is anticipated to bode well for the segment growth.
Polymers is expected to witness the fastest CAGR for 10.0% from 2019 to 2025. Among polymers, Polypropylene (PP) is one such variant increasingly being used in the construction toy market owing to excellent elasticity and toughness. Rising importance of different thermoplastics on account of their light weight, bright colors, and significant strength, is expected to drive the adoption of these materials for construction toys. This material is increasingly being used as an alternative to wood, which is expected to limit the deforestation of trees.
Supermarkets and hypermarkets accounted for the largest market share in 2018 owing to ease of access and instant availability of the products. Presence of salesperson helps the consumer choose the most suitable product. The option to compare various products in person before buying, makes this a more feasible option. All these factors are projected to drive the segment over the forecast period.
Online distribution channel is expected to witness a CAGR of 10.0 % from 2019 to 2025. The online stores have the largest assortment and newest versions of the products. In addition, these stores offer huge Christmas and New Year discounts which makes online purchase more economical. Moreover, the working-class parents find it convenient to shop online instead of visiting stores in person. E-commerce portals provide complete shopping experience, by clearly mentioning all the specifications, through which parents can compare the products for safety, specifications, and price.
North America held the largest market share of more than 30% in 2018. The growth is driven by increasing application of blocks and construction sets in kindergartens from U.S. and Canada. Researchers and child psychologists from various universities in U.S. use construction toys for analyzing the cognitive skills of kids.
Asia Pacific is expected to expand at the fastest CAGR of 9.9% from 2019 to 2025. With parents becoming aware about the role of construction toys in holistic growth and education, the demand for these products is expected to witness a significant rise in emerging economies including China and India.
Some of the key players include K’NEX (Basic Fun, Inc.); Tegu; Mattel; Spin Master Ltd.; The LEGO Group.; PlayMonster LLC.; KnuckleStrutz; Magformers; Schylling Inc.; Nanoblock; and Polydron (UK) Limited. The companies are rapidly innovating their product line, by modifying them to closely replicate real life scenarios and recent events.
Major film production companies are entering the market through partnerships. In January 2018, Universal Studios and LEGO entered into a partnership, post which the LEGO offered a broad line of 13 new construction sets based on the Jurassic World. The product line comprises LEGO Blue's Helicopter Pursuit, LEGO JuniorsT. RexBreakout, LEGO DUPLOT. rex Tower, and LEGO BrickHeadz.
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Attribute |
Details |
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Base year for estimation |
2018 |
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Actual estimates/Historical data |
2015 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Million & CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Central & South America & Middle East & Africa |
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Country scope |
U.S., Germany, U.K., France, China, India, Brazil |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
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15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global construction toys market report on the basis of product, raw material, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Bricks & Blocks
Tinker Toy
Others
Raw Material Outlook (Revenue, USD Million, 2015 - 2025)
Wood
Polymer
Metal
Others
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Supermarkets & Hypermarkets
Convenience Stores
Online
Regional Outlook (Revenue, USD Million, 2014 - 2025)
North America
U.S.
Europe
Germany
France
U.K.
Asia Pacific
India
China
Central & South America
Brazil
Middle East & Africa (MEA)
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