The global construction toys market size was valued at USD 10.40 billion in 2018. Increasing recognition of the benefits associated with construction toys in the cognitive development of kids is expected to drive the market.
These products help develop spatial reasoning in children, which is anticipated to drive the demand from education systems. For instance, bricks and blocks toys are included in the early grades of education. Holistic development to develop creativity and imagination among children is the objective of including these games for the children in kindergarten.
Parents and educationists are more aware of the quality and materials used for construction toys. The majority of toymakers advocate plastics to be completely safe for kids based on account of their water resistance and low level of toxicity. Toys containing Bisphenol A, PVC, and plasticizers including adipates and phthalates as constituents are not suitable for kids and can have serious adverse effects on their health. Regulatory authorities in many countries, including India, Germany, and Sweden, have imposed a ban on using these materials in toys. Growing awareness among parents and education authorities is forcing toy manufacturers to avoid the aforementioned plastic materials.
Over the last few years, research studies regarding child psychology and cognitive development have time and again emphasized the role of construction toys in improving children’s cognitive flexibility. These toys stimulate problem-solving ability. During the task of putting together pieces to replicate a certain structure, the children are stimulated to come up with unique solutions, which plays a critical role in their cognitive development. In addition, such games also help improve social skills, cooperation, and team player acumen.
Bricks and blocks accounted for the largest market share of more than 55% in terms of revenue in 2018. The steady growth of the segment can be attributed to the rising consumer preference for toys that keeps the kids engaged for long durations. Moreover, the manufacturers have been innovating the toy sets to include newer designs, replicating real-life scenarios and creating awareness among kids. In February 2019, LEGO launched new product sets replicating 50 years of NASA’s achievements.
Tinker toys are expected to register the fastest CAGR of 10.0% from 2019 to 2025. These products are more challenging and they provide a broader scope of construction. The presence of components such as wheels, caps, couplings, pulleys, and sticks stimulates creativity and logical thinking.
Wooden construction toys held a market share of more than 35% in 2018. These products are expected to gain popularity as they are completely safe for kids on account of being completely non-toxic. Wood-based products have excellent texture and colors inviting and kindling the kids with curiosity. These products can sustain for generations due to the durability of the material, which is anticipated to bode well for the segment growth.
Polymers are expected to witness the fastest CAGR of 10.0% from 2019 to 2025. Among polymers, Polypropylene (PP) is one such variant increasingly being used in the construction toy market owing to its excellent elasticity and toughness. The rising importance of different thermoplastics on account of their lightweight, bright colors, and significant strength, is expected to drive the adoption of these materials for construction toys. This material is increasingly being used as an alternative to wood, which is expected to limit the deforestation of trees.
Supermarkets and hypermarkets accounted for the largest market share in 2018 owing to ease of access and instant availability of the products. The presence of a salesperson helps the consumer choose the most suitable product. The option to compare various products in person before buying makes this a more feasible option. All these factors are projected to drive the segment over the forecast period.
The online distribution channel is expected to witness a CAGR of 10.0 % from 2019 to 2025. The online stores have the largest assortment and newest versions of the products. In addition, these stores offer huge Christmas and New Year discounts which make the online purchases more economical. Moreover, working-class parents find it convenient to shop online instead of visiting stores in person. E-commerce portals provide a complete shopping experience, by clearly mentioning all the specifications, through which parents can compare the products for safety, specifications, and price.
North America held the largest market share of more than 30% in 2018. The growth is driven by the increasing application of blocks and construction sets in kindergartens in the U.S. and Canada. Researchers and child psychologists from various universities in the U.S. use construction toys for analyzing the cognitive skills of kids.
Asia Pacific is expected to expand at the fastest CAGR of 9.9% from 2019 to 2025. With parents becoming aware of the role of construction toys in holistic growth and education, the demand for these products is expected to witness a significant rise in emerging economies including China and India.
Some of the key players include K’NEX (Basic Fun, Inc.); Tegu; Mattel; Spin Master Ltd.; The LEGO Group.; PlayMonster LLC.; KnuckleStrutz; Magformers; Schylling Inc.; Nanoblock; and Polydron (UK) Limited. The companies are rapidly innovating their product line, by modifying them to closely replicate real-life scenarios and recent events.
Major film production companies are entering the market through partnerships. In January 2018, Universal Studios and LEGO entered into a partnership, post which LEGO offered a broad line of 13 new construction sets based on the Jurassic World. The product line comprises LEGO Blue's Helicopter Pursuit, LEGO JuniorsT. RexBreakout, LEGO DUPLO T. Rex Tower, and LEGO BrickHeadz.
Report Attribute |
Details |
Market size value in 2020 |
USD 12,475.6 million |
Revenue forecast in 2025 |
USD 19,636.2 million |
Growth Rate |
CAGR of 9.5% from 2019 to 2025 |
Base year for estimation |
2018 |
Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Quantitative units |
Revenue in USD million and CAGR from 2019 to 2025 |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
Segments covered |
Product, raw material, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; U.K.; France; China; India; Brazil |
Key companies profiled |
K’NEX (Basic Fun, Inc.); Tegu; Mattel; Spin Master Ltd.; The LEGO Group.; PlayMonster LLC.; KnuckleStrutz; Magformers; Schylling Inc.; Nanoblock; Polydron (UK) Limited |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global construction toys market report on the basis of product, raw material, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Bricks & Blocks
Tinker Toy
Others
Raw Material Outlook (Revenue, USD Million, 2015 - 2025)
Wood
Polymer
Metal
Others
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Supermarkets & Hypermarkets
Convenience Stores
Online
Regional Outlook (Revenue, USD Million, 2014 - 2025)
North America
The U.S.
Europe
Germany
France
The U.K.
Asia Pacific
India
China
Central & South America
Brazil
Middle East & Africa (MEA)
b. North America region dominated the global construction toys market with a share of 31.8% in 2019. This is attributable to the increasing application of blocks and construction sets in kindergartens in the U.S. and Canada.
b. Some key players operating in the global construction toys market include K’NEX (Basic Fun, Inc.); Tegu; Mattel; Spin Master Ltd.; The LEGO Group.; PlayMonster LLC.; KnuckleStrutz; Magformers; Schylling Inc.; Nanoblock; and Polydron (UK) Limited.
b. Key factors that are driving the market growth include increasing recognition of the benefits associated with construction toys in the cognitive development of kids.
b. The global construction toys market size was estimated at USD 11,393.6 million in 2019 and is expected to reach USD 12,475.6 million in 2020.
b. The global construction toys market is expected to grow at a compound annual growth rate of 9.5% from 2019 to 2025 to reach USD 19,636.2 million by 2025.
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The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution networks to online channels in order to cater to the surging consumer demand. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
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