Consumer Genomics Market Size, Share & Trends Report

Consumer Genomics Market (2023 - 2030) Size, Share & Trends Analysis Report By Application (Genetic Relatedness, Ancestry, Diagnostics, Sports Nutrition & Health), By Region (North America, Europe), And Segment Forecasts

Market Segmentation

Consumer Genomics Application Outlook (Revenue, USD Million, 2018 - 2030)
- Genetic relatedness
- Ancestry
- Lifestyle, Wellness, & Nutrition
- Diagnostics
- Sports Nutrition & Health
- Reproductive Health
- Personalized Medicine & Pharmacogenetic testing
- Others
Consumer Genomics Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
  - North America Consumer Genomics Market, By Application
    - Genetic relatedness
    - Ancestry
    - Lifestyle, Wellness, & Nutrition
    - Diagnostics
    - Sports Nutrition & Health
    - Reproductive Health
    - Personalized Medicine & Pharmacogenetic testing
    - Others
  - U.S.
    - U.S. Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Canada
    - Canada Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
- Europe
  - Europe Consumer Genomics Market, By Application
    - Genetic relatedness
    - Ancestry
    - Lifestyle, Wellness, & Nutrition
    - Diagnostics
    - Sports Nutrition & Health
    - Reproductive Health
    - Personalized Medicine & Pharmacogenetic testing
    - Others
  - UK
    - UK Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Germany
    - Germany Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - France
    - France Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Italy
    - Italy Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Spain
    - Spain Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Sweden
    - Sweden Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Norway
    - Norway Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Denmark
    - Denmark Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
- Asia Pacific
  - Asia Pacific Consumer Genomics Market, By Application
    - Genetic relatedness
    - Ancestry
    - Lifestyle, Wellness, & Nutrition
    - Diagnostics
    - Sports Nutrition & Health
    - Reproductive Health
    - Personalized Medicine & Pharmacogenetic testing
    - Others
  - China
    - China Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Japan
    - Japan Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - India
    - India Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Australia
    - Australia Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Switzerland
    - Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Thailand
    - Thailand Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - South Korea
    - South Korea Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
- Latin America
  - Latin America Consumer Genomics Market, By Application
    - Genetic relatedness
    - Ancestry
    - Lifestyle, Wellness, & Nutrition
    - Diagnostics
    - Sports Nutrition & Health
    - Reproductive Health
    - Personalized Medicine & Pharmacogenetic testing
    - Others
  - Brazil
    - Brazil Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Mexico
    - Mexico Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Argentina
    - Argentina Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
- Middle East and Africa
  - MEA Consumer Genomics Market, By Application
    - Genetic relatedness
    - Ancestry
    - Lifestyle, Wellness, & Nutrition
    - Diagnostics
    - Sports Nutrition & Health
    - Reproductive Health
    - Personalized Medicine & Pharmacogenetic testing
    - Others
  - Saudi Arabia
    - Saudi Arabia Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - South Africa
    - South Africa Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - UAE
    - UAE Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Others
  - Kuwait
    - Kuwait Consumer Genomics Market, By Application
      - Genetic relatedness
      - Ancestry
      - Lifestyle, Wellness, & Nutrition
      - Diagnostics
      - Sports Nutrition & Health
      - Reproductive Health
      - Personalized Medicine & Pharmacogenetic testing
      - Othersa

Consumer Genomics Market Dynamics

Driver: Rise in the interest of consumers and doctors in DTC kits & subsequent rise in DNA kits sales

Direct-to-Consumer (DTC) testing market has significantly grown in the past few years due to the growing interest of consumers and healthcare providers in personalized genetic analysis. This is majorly due to the growing concerns about sedentary lifestyles and poor diet-related illness among the global population. Customers and physicians are adopting genealogy services to gain knowledge about their ancestors and to locate family members. Consumer gene testing companies are undertaking strategic initiatives to grow awareness among consumers about genealogy testing.

This, in turn, has eventually developed genealogy testing, one of the key applications of the consumer genomics field, to capture the wide interest of clinicians and customers. This rise in awareness related to genealogy testing has resulted in the increased adoption of DNA kits. Millions of users have used genetic testing services provided by consumer genomics companies to learn about their ancestry, family tree, and risk of inherited disorders. DNA database of Ancestry DNA includes data from around three million people.

Driver: Growing trend of personalized genomics

In the last few years, there has been a gradual paradigm shift from traditional medicine to personalized medicine with an increase in scientific knowledge. This shift can be attributed to advancements in genetic technologies & Single Nucleotide Polymorphism (SNP) genotyping and the high adoption of microarrays and biochip technologies. Personalized genomics involves tailored treatment with the use of molecular or genetic mapping of an individual. It is distinct from general treatment and addresses more complex diseases such as cardiovascular disorders, cancer, and neurodegenerative diseases by taking into account both environmental and genetic factors. Reduced cost of sequencing and increased speed of automated high-throughput sequencers have made it possible to deliver genetic test analysis within one day at only USD 1000.

DTC genetic tests involve the collection of saliva samples or cheek swabs of customers and the generation of a personalized report wherein individual data is compared with results of Genome-Wide Association Studies (GWAS). The trend of DTC personalized genomic testing is continuously rising due to the low cost of different tests ranging from USD 99 to over USD 2000. Furthermore, it does not require the involvement of a healthcare provider. Moreover, direct access to DTC genomic test results will empower users to gain knowledge about themselves and assist them in making proactive decisions, such as behavioral change and lifestyle. Thus, these factors have led to the adoption of DTC personalized genomics. The rapid growth of the genetic testing industry has also resulted in a higher number of customers opting for online genetic testing.

Restrain: Ethical and clinical issues about the use of DTC products & personalized content

A major restraint hampering the market growth is ethical issues related to the adoption of consumer genomic tests. Ethical issues about these DTC tests include serious medical risk factors, unexpected genetic information, and non-paternity information, which in turn demotivates the consumers. Moreover, now customers can access medical risk information from their raw data via some online tools, without any proper regulation, guidelines quality control, and medical oversight. This easy access to DTC tests can result in incorrect interpretation and medical risk information without any medical consent and genetic counseling.

In addition, many DTC tests provide genetic risk information for fatal medical conditions, which can be accessed by at-risk individuals to plan. The direct use of information by customers majorly for serious health conditions is not regarded as a standard practice in the clinical genetics community as it does not include genetic counseling or medical oversight. Hence it is considered unethical in genetic analysis.

What Does This Report Include?

This section will provide insights into the contents included in this consumer genomics market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Consumer genomics market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments