The global contact center software market size was valued at USD 28.09 billion in 2022 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 23.9% from 2023 to 2030. The increasing demand for enhanced customer experience is expected to significantly drive the market growth. Businesses understand the importance of providing exceptional customer service and invest in contact center software to streamline customer interactions, improve response times, and personalize the customer experience. Moreover, the rise of omnichannel communication is driving the adoption of contact center software.
Customers now expect to interact with businesses through various channels such as voice, email, chat, social media, and more. Contact center software enables businesses to manage and integrate these channels, providing a seamless and consistent experience across all touchpoints. Furthermore, the increasing focus on data analytics and AI-powered technologies drives the demand for advanced contact center software. Businesses are leveraging AI-powered features such as chatbots, speech analytics, and predictive analytics to automate processes, gain valuable insights from customer interactions, and improve operational efficiency.
The need for cost optimization and operational efficiency is a major driving factor. Contact center software helps businesses streamline their operations, reduce manual tasks, and improve agent productivity. With features like call routing, workforce management, and real-time reporting, businesses can optimize their resources and improve overall efficiency. In addition, the globalization of businesses is also driving the adoption of contact center software.
As companies expand their operations internationally, they need contact center solutions that can support multiple languages, time zones, and geographical locations. Advanced contact center software provides multi-site capabilities and language support, enabling businesses to deliver consistent customer service across borders. Moreover, regulatory compliance requirements push businesses to invest in contact center software. With increasing data privacy regulations, businesses need to ensure that customer data is handled securely and in compliance with industry standards. Contact center software with built-in security features and compliance tools helps businesses meet these requirements and avoid potential legal issues.
One of the major restraints of the contact center software market is the complexity and integration challenges associated with implementing new software solutions. Integrating contact center software with existing systems and infrastructure can be a complex process that requires careful planning and coordination. Legacy systems and outdated infrastructure may not be compatible with modern contact center software, resulting in integration difficulties and potential disruptions in operations. To overcome this restraint, businesses can take several steps. First, thoroughly assessing the existing systems and infrastructure is crucial to identify gaps or compatibility issues. This assessment can help businesses plan for upgrades or modifications to ensure seamless integration.
The outbreak of the COVID-19 pandemic is expected to drive the adoption of contact center software. Contact centers adopted AI-based virtual agents to ensure seamless customer services amid the significant rise in call volumes in the wake of the outbreak of the pandemic. Virtual agents ensure instant, on-demand service while delivering a conversational experience, providing automated support, and handling the same intents as human agents. AI human assist can potentially divert telephonic traffic to chat and provide access to digital experts while building the capacity to resolve customer inquiries.
The interactive voice responses (IVR) segment dominated the market in 2022 and accounted for a revenue share of more than 21.0%. IVR systems provide an efficient and automated way to handle customer interactions by allowing callers to navigate through menu options using voice or keypad inputs. This enables self-service capabilities, reducing the need for live agent assistance for routine inquiries and simple tasks. The convenience and time-saving benefits of IVR systems have made them widely adopted by businesses across various industries.
The customer collaboration segment is expected to register the fastest growth over the forecast period. Customer collaboration solutions allow businesses to interact with both existing and potential customers in a better way. These solutions help businesses in quickly tracking, receiving, and resolving customer support issues while simultaneously gathering and utilizing customer feedback to improve the products and service offerings. The strong emphasis on enhancing collaboration by using images and videos to communicate effectively with the clients is expected to drive the growth of the segment over the forecast period.
The integration and deployment segment dominated the market in 2022 and accounted for a revenue share of more than 41.0%. The increasing adoption of cloud-based contact center software solutions is expected to drive the adoption of integration & deployment services over the forecast period. Businesses across the globe are investing aggressively in integrating multiple applications and tools, such as customer relationship management (CRM), into their business processes, thereby driving the growth of the integration & deployment segment. The rising need for rapid deployment of cloud-based solutions and business agility also bodes well for the growth of the integration & deployment segment over the forecast period.
The managed services segment is anticipated to register the fastest growth over the forecast period. Managed services allow businesses to focus on their core products and services while handing over the company’s IT-related tasks to managed service providers. Managed services help businesses in keeping their applications running for end users leveraging configuration management, provisioning, standard change management, and patch management tools. Managed services also include an array of value-added services to help businesses in achieving the most from contact center solutions in terms of performance and reliability while keeping operational costs under control. The growing adoption of cloud solutions bodes well for the growth of the managed services segment.
The on-premise segment dominated the contact center software market in 2022 and accounted for a global revenue share of over 57.0%. On-premise deployment envisages deploying all the hardware and software required to operate and maintain a contact center at the customer’s property. On-premise solutions provide integrability, reliability, customizability, and also scalability to some extent. However, they can be very difficult and expensive to deploy at times. The customizability benefits of on-premise solutions can be realized only when businesses invest heavily in professional services.
The hosted segment is anticipated to register the fastest growth over the forecast period. Businesses across the globe are preferring cloud-based contact center solutions over on-premise solutions owing to the ability of cloud-based contact center solutions to scale services. Cloud solutions are designed to connect contact center agents to effectively centralized contact center applications while offering a secure intranet for employees to collaborate and communicate with each other. Cloud-based solutions are also capable of offering in-depth information about the agents and customers, which executives would not be able to track using on-premise solutions. According to a study by RingCentral, Inc., shifting to cloud-based solutions can help in improving customer call answer rates by around 5% while reducing the average speed of answer (ASA) by as much as 50%.
The large enterprise segment dominated the contact center software market in 2022 and reported for a global revenue share of over 57.0%. Large enterprises have their customers spread across the globe. Hence, large enterprises are more likely to invest in the latest, advanced technologies to run their business effectively and ensure business continuity. Moreover, large enterprises typically prefer solutions and services that can potentially help in augmenting profitability. The integration of AI with contact center operations is also driving the adoption of contact center software by large enterprises.
The small & medium enterprise segment is anticipated to register the fastest growth over the forecast period. The growing implementation of customer care solutions by small & medium enterprises across the globe is expected to drive the growth of the segment over the forecast period. Small & medium enterprises are adopting these solutions as part of the efforts to ease the workloads of carrying out the normal, mundane tasks while allowing contact center agents to focus on organizational development. The growing number of small- and medium-sized businesses across the globe is anticipated to create new growth opportunities for the segment over the forecast period.
The IT & telecom segment dominated the market in 2022 and reported for a revenue share of more than 24.0%. The IT & telecom industry relies heavily on customer support and interaction to address technical issues, provide assistance, and deliver exceptional service. Contact center software plays a crucial role in managing and optimizing these customer interactions, ensuring seamless communication between customers and IT & telecom companies. These software solutions offer features such as call routing, automatic call distribution, and customer relationship management integration, which help IT & telecom companies efficiently manage large volumes of customer inquiries and provide timely resolutions.
The consumer goods and retail segment is anticipated to register the fastest growth over the forecast period. Customers are moving continuously toward digital channels for their shopping needs. Moreover, customers are also utilizing the latest technologies and channels, thereby prompting consumer goods & retail businesses to opt for contact center solutions for providing exceptional customer experiences. These solutions are helping retailers and businesses in striking personalized interactions with customers and building strong customer relationships. Contact center software is also helping brands and retailers in delivering automated, high-quality service while freeing agents to focus on revenue generation and brand enhancement activities with the help of AI.
North America dominated the contact center software market in 2022 and accounted for a revenue share of over 35.0%. The region has a highly developed and technologically advanced business landscape, with a large number of enterprises across various industries. These organizations have recognized the importance of delivering exceptional customer experiences and have therefore invested significantly in contact center solutions. In addition, North America is home to several major players in the contact center software industry who have a strong presence and extensive market reach.
Asia Pacific is projected to emerge as the fastest-growing regional market over the forecast period. The growth of the regional contact center software market can be attributed to the existence of a large number of Information Technology-enabled Services (ITES) and IT companies in the region. The growing adoption of contact center solutions by both large and small & medium enterprises is anticipated to drive the growth of the regional market. The favorable initiatives governments in the region have been pursuing to encourage the adoption of cloud-based systems and automation of business processes are also expected to play a decisive role in driving the growth of the regional market. The fact that several organizations across the globe remain keen on investing in Asia Pacific bodes equally well for the growth of the regional market.
The contact center software market can be described as a highly fragmented market. Prominent market players are pursuing various strategies, such as strategic partnerships and joint ventures, product innovation, research & development initiatives, mergers & acquisitions, and geographical expansion, as part of the efforts to cement their foothold in the market. Players are focusing on offering both on-premise and cloud-based solutions to enterprises of all sizes. These solutions are also being designed particularly to assist enterprises in managing the high volume of customer queries efficiently.
Vendors are focusing on strategic partnerships to streamline their customer care processes. For instance, in January 2023, NICE, a New York-based contact center software provider, unveiled a global strategic partnership with Cognizant to expedite customer experience (CX) transformation. This collaboration brings together the extensive consulting and business transformation expertise of Cognizant and the powerful, all-encompassing cloud platform of NICE CXone. By leveraging advanced CX solutions like digital, analytics, and conversational AI, this partnership aims to drive the widespread adoption of innovative CX offerings. Both NICE and Cognizant anticipate significant growth opportunities within their respective customer bases through this strategic alliance. Some of the prominent players in the global contact center software market include:
Amazon Web Services, Inc.
Cisco Systems, Inc.
Enghouse Interactive Inc.
Exotel Techcom Pvt. Ltd.
In June 2023, Amazon Web Services, Inc. announced the development of Amazon Elastic Compute Cloud (Amazon EC2) P5 which is amulti-part collaboration between NVIDIA (NASDAQ: NVDA) and AWS. The accelerated communication platform will help companies harness customer interactions and enhance operational efficiency.
In June 2023, Avaya launched Avaya Customer Experience Services (ACES), formerly known as Avaya Professional Services, as its reinvented professional services. The revised strategy integrates cloud, digital, and artificial intelligence (AI) technologies to deliver better business results to clients.
In June 2023, Avaya launched the Avaya Enterprise Cloud to seamlessly deliver high-capacity contact center solutions. Furthermore, in May 2023, G-Star RAW and Avaya collaborated to introduce the Avaya Cloud Office to reduce the burden on smaller IT teams.
In June 2023, Alcatel-Lucent Enterprise launched the RainbowTM Telephony for Microsoft Teams, an enterprise-grade telephony system that optimizes customer collaboration and centralizes all workflow on a single platform.
In April 2023, 8x8 updated its XCaaS (eXperience Communications as a Service™) platform with new contact center features and administrative improvements such as an exceptional conversational AI self-service solution, improved mobile administration capabilities, and an audit history feature.
Market size value in 2023
USD 33.38 billion
Revenue forecast in 2030
USD 149.58 billion
CAGR of 23.9% from 2023 to 2030
Base year of estimation
2017 - 2021
2023 - 2030
Revenue in USD billion/million and CAGR from 2023 to 2030
Revenue forecast, company market share, competitive landscape, growth factors, and trends
Solution, service, deployment, enterprise size, end-use, region
North America; Europe; Asia Pacific; Latin America; MEA
U.S.; Canada; Germany; U.K.; France; Spain; China; India; Japan; South Korea; Australia; Brazil; Mexico; Kingdom of Saudi Arabia (KSA); UAE; South Africa
Key companies profiled
8X8, Inc.; ALE International; Altivon; Amazon Web Services, Inc.; Ameyo; Amtelco; Aspect Software; Avaya Inc.; Avoxi; Cisco Systems, Inc.; Enghouse Interactive Inc.; Exotel Techcom Pvt. Ltd.; Five9, Inc.; Genesys; Microsoft Corporation; NEC Corporation; SAP SE; Spok, Inc.; Talkdesk, Inc.; Twilio Inc.; UiPath; Unify Inc.; VCC Live
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The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global contact center software market report based on solution, service, deployment, enterprise size, end use, and region:
Solution Outlook (Revenue, USD Billion, 2017 - 2030)
Automatic Call Distribution (ACD)
Computer Telephony Integration (CTI)
Interactive Voice Responses (IVR)
Reporting & Analytics
Service Outlook (Revenue, USD Billion, 2017 - 2030)
Integration & Deployment
Support & Maintenance
Training & Consulting
Deployment Outlook (Revenue, USD Billion, 2017 - 2030)
Enterprise Size Outlook (Revenue, USD Billion, 2017 - 2030)
Small & Medium Enterprise
End-use Outlook (Revenue, USD Billion, 2017 - 2030)
Consumer Goods & Retail
IT & Telecom
Travel & Hospitality
Regional Outlook (Revenue, USD Billion, 2017 - 2030)
Middle East & Africa
Kingdom of Saudi Arabia (KSA)
b. The global contact center software market size was estimated at USD 28.09 billion in 2022 and is expected to reach USD 33.38 billion in 2023.
b. The global contact center software market is expected to witness a compound annual growth rate of 23.9% from 2023 to 2030 to reach USD 149.58 billion by 2030.
b. North America dominated the contact center software market with a share of 35.90% in 2022. This is attributable to the presence of a large number of contact center software vendors in the region.
b. Some key players operating in the contact center software market include Avaya, Inc.; Cisco Systems, Inc.; Five9, Inc.; Genesys; Microsoft Corporation; NEC Corporation; Mitel Corporation; SAP SE; Nice Systems Ltd.; and Huawei Technologies Co., Ltd., among others.
b. Key factors that are driving the contact center software market growth include increasing demand for the automation of contact center solutions, the growing emphasis on enhancing customer experience through omnichannel solutions, and the surging adoption of cloud-based contact centers.
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.