Content Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, On-premise), By Application (Text Analytics, Web Analytics, Social Media Analytics), By Vertical, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global content analytics market was valued at USD 5.32 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 19.4% from 2022 to 2030. The demand for content analytics is rising due to increased internet penetration worldwide, increased production of videos and online content, and the requirement to monitor viewer and customer behavior. Furthermore, the market is driven by the growing demand for advanced analytics, business intelligence, and real-time content analytics.

Content providers are increasingly adopting automated marketing software to analyze consumer behavior and deliver relevant messaging. Market players have been developing innovative products that address specific user requirements with advanced features such as cloud infrastructure, machine learning algorithms, etc. Furthermore, the organization's increasing usage of predictive data models in decision-making has fueled the demand for content analytics solutions. The increase in the acceptance of content analytics solutions for various applications, such as text and speech-based business intelligence, is expected to boost the market growth in the forecasted period.  

Social media analytics is anticipated to play a significant part in the development of the content analytics market throughout the forecast period due to the growing use of social media channels for advertising and customer outreach. Furthermore, national security systems are anticipated to play a significant role in the global content analytics market owing to the increasing terrorism threat and the growing use of social media and other technological breakthroughs in the communication sector by terrorist groups.

For instance, in February 2021, Cision Ltd., based in the U.S., known for its media monitoring and contact database services, acquired Brandwatch, Online consumer intelligence, and a social media listening platform. It is aimed to provide a wide range of services, including marketing, public relations, and online client involvement.

The volume of data that people produce will keep growing as digitization spreads. People will produce more content revealing their interests, behaviors, and preferences as they interact with digital technology more frequently. The growing need for digitalization in the public sector contributed to the content analytics market.

For instance, in 2022, Canvs AI, an AI-based text analytics company, introduced new tracking features for its Canvs MRX solution. This version enhances Canvs MRX's standard text analytics features to enable tracker applications, including emotion measurement, tracking collections, and longitudinal comparison. However, poor customer relationship management and the high cost of content analytics tools limit the market growth.

The Asia Pacific is expected to provide lucrative growth opportunities owing to the rising prominence of computer vision software, predictive analytics, and natural language processing. For instance, the use of artificial data to organize training data for natural language understanding has grown in popularity. Furthermore, the increasing adoption of content analytics tools by various verticals in the region is expected to boost the market in the forecasted period. 

Deployment Insights

The cloud segment dominates the market with a revenue share of 67% in 2021. Cloud-based content analytics solutions have enormous development potential due to the increasing enterprise usage of SaaS applications. Moreover, cloud solutions are less expensive so even small and medium-sized businesses can easily afford cloud deployment. On-premise provides a higher level of protection and customization, benefitting the customers by having more control over their data and the option to adapt the solution to their requirements.

Application Insights

Text analytics led the market with a revenue share of more than 29% in 2021. Text analytics is a popular method for businesses to become more lucrative because it helps to extract insights from unstructured data. The segment has a potential growth opportunity with big data analytics and real-time analytics development. Moreover, with the aid of text and speech analytics, numerous organizations in various industrial sectors transcript and analyze corporate and customer media to help with customer and business management.    

Social media analytics help brands use information from external marketing to make targeted decisions. Extrapolating valuable insights from the ever-growing amount of data shared on social media is crucial. People are using social media more frequently, and these platforms produce a variety of information. Due to the increasing use of social media platforms for advertising and customer support, social media analytics plays a significant role in expanding the content analytics market. The widespread use of smartphones and the internet is accelerating the development of social media analytics. Daily growth is seen in the number of users on various social media sites like Instagram, Facebook, and others.

Verticals Insights

The retail & consumer goods segment dominates the market with a revenue share of more than 19% in 2021. Content analytics uses modern technologies like machine learning, artificial intelligence, and NPL to extract hidden insight into the content consumption habits of customers. This enables help retailers to improve product quality by following trends and customer preferences, and retailers can quickly analyze customer feedback and change their operations using text analytics.

Companies have launched several initiatives over the past few years to support retailers, like integrating artificial intelligence into customer feedback analysis. For instance, in October 2019, Verizon Communications and SAP SE collaborated to co-develop an application, helping businesses to increase productivity and save time. This application process data where it is generated- from an assembly line to a retail store shelf.

Healthcare organizations use content analytics to map customer data, analyze customer behavior through historical interactions and link customer data with the right content segment to create personalized content for customers. Moreover, Social media impacts how patients discover, evaluate, and experience modern healthcare providers. Patients can acquire information on doctors and hospitals from various sources, which may influence their decision regarding the healthcare professional. As information access expands, patients can make a broader range of choices around their healthcare.

Regional Insights

North America held the dominant revenue share of more than 54% in 2021. The most widespread use of data management technologies across a range of end-user industries is in North America, which is a crucial factor in the growth of various analytical tools, including content analytics tools. The major players including IBM Corporation, SAP SE, Oracle, and Microsoft Corporation, operate from the US. Additionally, expanding social networking sites and e-commerce in the area are anticipated to support market expansion.

Due to the widespread adoption of content analytics by sectors like healthcare, retail, BFSI, and others, Asia Pacific is projected to be the fastest-growing region. Companies in the industry prioritize understanding customer preferences and experiences, which eventually calls for research into how customers interact with various products. The growing popularity of social media sites and online shopping also presents opportunities for the market. Additionally, it is anticipated that the region's expanding technological advancements are expected to aid the market's expansion. For instance, incorporating big data analytics and cloud technologies into content analytics is anticipated to boost the demand.

Key Companies & Market Share Insights

The market is categorized by intense competition, with only a few major worldwide firms controlling a significant portion of the market. Key players emphasize new product developments and alliances as options for higher profitability through improved client interactions. Some of the prominent players in the global content analytics market include:

• Adobe Systems Inc.

• Clarabridge, Inc.

• International Business Machines (IBM) Corporation

• Microsoft Corporation

• NICE Systems Ltd.

• Oracle Corporation

• OpenText Corporation

• SAS Institute, Inc.

• SAP SE

• Verint Systems, Inc.

Content Analytics Market Report Scope

Global Content Analytics Market Segmentation

This report forecasts revenue growth on global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global content analytics market report based on deployment, application, vertical, and region:

• Deployment Outlook (Revenue, USD Million, 2017 - 2030)

  • Cloud

  • On-Premises

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Text Analytics

  • Web Analytics

  • Speech Analytics

  • Social Media Analytics

  • Others

• Verticals Outlook (Revenue, USD Million, 2017 - 2030)

  • Banking Financial Services, and Insurance

  • Healthcare

  • Retail & Consumer Goods

  • IT and Telecom

  • Media & Entertainment

  • Travel & Hospitality

  • Government

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

  • South America

    • Brazil

  • Middle East and Africa