The content intelligence market refers to Artificial Intelligence (AI) and Machine Learning (ML) technologies to analyze and optimize content. Content intelligence involves visual and textual content such as articles, videos, images, and social media posts. Content intelligence helps organizations to understand their audience, develop engagement, and manage transformation. It can be accomplished through techniques such as keyword & sentiment analysis, image recognition, and topic modeling.
Cloud computing allows content intelligence solutions to scale smoothly. It is essential when dealing with large amounts of data, where the computing power required to process it would be restrictive without cloud resources. Cloud-based content intelligence solutions are available from anywhere and valuable for organizations with disrupted teams. The cloud gives storage for data and insights that licensed users can access securely. Cloud-based content intelligence is more cost-effective & organizations can pay for resources used on a consumption basis rather than investing in expensive hardware & software. Cloud-based content intelligence can be integrated with other cloud-based applications and services.
The on-premise content intelligence solutions are installed and run locally in the organizations’ infrastructure. With on-premise solutions, organizations have control over data and protect in remain secure. It helps to keep sensitive or confidential data within the organizations rather than store it in the cloud. The on-premise content intelligence solutions can be customized as per the organization's needs. The on-premise solutions can be appropriate for organizations having strict regulatory compliance requirements as the data is in their control. With a large data capacity, on-premise solutions perform faster than cloud-based solutions. On-premise solutions require more funding in hardware and software and can be difficult for smaller organizations.
A hybrid content intelligence involves both on-premise and cloud-based solutions to create customized solutions an organization requires while minimizing their specific drawbacks. The organizations use a hybrid approach to manage sensitive data on-premise while using the superiority of scalability and accessibility of cloud-based storage for other data. A hybrid approach gives a robust disaster recovery solution, as data is stored in many locations and can be recovered quickly during a disaster. The hybrid approach helps organizations reduce overall costs while obtaining the benefits of cloud-based services. For instance, in January 2022, M-Files Corporation, an intelligent information management company, announced the introduction of M-Files Smart Migration, an intelligence solution that combines M-Files information management knowledge with meta-driven automation to assist users in cost-effectively and smartly transferring their content into the M-Files platform.
The COVID-19 pandemic had a positive impact on the content intelligence market. Due to the lockdown and people working from home, demand for online content increased. The opportunities for companies in content intelligence increased as they help organizations create and manage digital content. As the use of digital channels increases, organizations are gathering more data, leading to a significant focus on data analytics and the use of content intelligence solutions.
Middle East & Africa
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