GVR Report cover Data Integration Market Size, Share & Trends Report

Data Integration Market Size, Share & Trends Analysis Report By Component (Services, Tools), By Deployment (Cloud, On-premise), By Organization Size (Large, SMEs), By End-user, By Business Application, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68039-976-7
  • Number of Report Pages: 100
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

Report Overview

The global data integration market size was estimated at USD 11.91 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.3% from 2023 to 2030. Data integration is the process of bringing data together from various sources into a single, comprehensive view. Transformation, cleansing, extract, transform, and load (ETL) mapping are a few processes involved in data integration. Analytics solutions can provide valuable, actionable business intelligence with the help of data integration.Data integration creates a unified, single view of an organization's data that a business intelligence application can access to deliver actionable insights based on the organization's data assets, regardless of the source or format. Generally, a data warehouse is created from the pool of information generated by the integration process.

Asia Pacific Data Integration market size and growth rate, 2023 - 2030

For instance, in June 2022, Salesforce, Inc., a cloud-based software company, launched "Mulesoft," a unified solution for data integration, application programming interface (APIs), and automation. The solution would support organizations to automate their workflow, create a unified view of data, and easily connect it with any system. The complete suite of technologies is offered by Mulesoft, which would deliver a better experience, save time, and increase productivity. Businesses have realized that the only practical approach to maximizing data’s potential is integrating it. Enterprises can locate and apply the most pertinent and accurate insights inside it when they have all the necessary information in one location. Their ability to strategically integrate these insights into their business operations offers them an advantage over competitors.

For instance, in August 2021, International Business Machines Corporation, offering data integration tools, stated that 71% of banking and financial institutions using data integration have benefitted themselves and created a competitive advantage in the market. Thus, using data integration in banks would improve their business processes, and fraud would be easily detected, eliminated, and avoided. These vast datasets range from consumer data analytics and business intelligence to real-time information delivery, data enrichment, and integration support queries. Managing company and consumer data is a critical use case for data integration products and services. Business intelligence, enterprise reporting, and advanced enterprise analytics are supported by data integration, which delivers integrated data into data warehouses.

For instance, in May 2022, Informatica Inc., a data integration software and service provider for various businesses, partnered with the Oracle platform for enterprise connectivity and automation that rapidly modernizes APIs, applications, data, and business processes. The partnership aims to provide cloud data integration and governance solutions for enterprise analytics, data warehouses, and data science. Both companies' customer base would automate their data by moving their on-premises workloads to a cloud-based platform. Further, they could use their current expertise and investments while gaining insights from reliable data at scale. Integration of customer data gives business managers and data analysts a comprehensive picture of key performance indicators (KPIs), operations in the manufacturing, financial risks, clients, and supply chain, efforts to comply with regulations and other elements of business processes.

For organizations to compete in the modern economy, integrated data unlocks a layer of connectivity. Organizations can achieve data consistency and smooth knowledge transfer by linking and integrating systems that store vital data across departments and locations. It benefits the firm rather than simply a team or an individual, encouraging intersystem cooperation for a full view of the company. For instance, in July 2022, TIBCO Software Inc., a business intelligence software company, announced enhancements in its TIBCO cloud data integration, offering scalable, flexible solutions that promote the system, operation, and process integration. The latest advancements in the platform would benefit the organization by delivering faster business process automation, increasing agility, and offering more rapid solutions.

Component Insights

The tools segment led the market in 2022, accounting for over 69% share of the global revenue. The high share can be attributed to software tools, as they aid in deploying solutions in various industries to extract, transform, and load data in a significant amount of time. Tools provide a central location for processing and storing multiple data sets in one database from different sources. These tools help in mapping, designing, cleansing, transforming, and storing data in the cloud and on-premises. The software tools provide a common platform for the organization and support the functional aspects of work in every field.

For instance, in January 2022, Fivetran Inc., a provider of automated data integration tools, upgraded its data integration tools in the market. They added a software-as-a-service (SaaS) data integration tool to extract, transform, and load data from various sources into data warehouses. The company further automates its integration process through sources, such as Salesforce, Inc., into cloud-based data warehouses like Amazon, Google Cloud, and Microsoft Azure. The service segment is predicted to foresee significant growth in the forecast years. Services offer the skills and knowledge required to combine data from many sources into a single database. Furthermore, it reduces the chances of human error and fraud, enhances efficiency, and quickly processes large volumes of data.

Professional service providers offer consulting, training, and technical support, whereas managed service providers handle infrastructure maintenance and solve complex operations, allowing enterprises to utilize technology fully. For instance, in May 2022, Striim, a business intelligence, and data integration solution developer, stated that Striim Cloud would be made available on Google Cloud, allowing clients to enable business intelligence and decision-making to meet the needs of the digital economy. The Striim Cloud is a fully managed service platform for data integration and streaming that would allow customers to create real-time data pipelines that could stream trillions of events per day and be supported by enterprise-grade operational security.

Deployment Insights

The on-premises segment held the largest revenue share of over 62% in 2022. The high share can be attributed to on-premises data integration software capabilities to combine data regardless of its structure, type, and volume from numerous on-premises sources that handle integrations using in-house software. The software includes a data replication tool that keeps track of the data consistency across the cloud and local network. The data from various on-premises software systems could be unified with the aid of on-premises data integration solutions. The location for an on-premises data integration system is one of the company's physical offices. For instance, in August 2022, Equalum Ltd., a data integration platform and data ingestion solutions provider, announced a raise of USD 14 million in a series C funding round.

The raise will support the demand for on-premises and hybrid cloud projects that integrate with Amazon Web Services, Inc., Google LLC, and Azure. Further, it would also aim towards scaling its business internationally by growing the delivery of data integration. The cloud segment will witness significant growth in the coming years. The cloud platforms' main goal is to create unified data stores that all applications and users can access transparently and efficiently. Cloud data integration refers to technology and tools connecting various systems, IT environments, repositories, and applications for real-time data exchange. It includes consolidating different data from multiple systems where the endpoint is a cloud source, such as Google Cloud, Oracle Cloud, Azure SQL, and Amazon RDS.

The cloud deployment of data integration software helps transform, consolidate, and clean the data to give the users a view of all essential interactions. Furthermore, integrated cloud services can be accessed by multiple devices through the internet. For instance, in March 2021, Denodo Technologies, a data virtualization platform provider, launched Denodo Standard, a cloud data integration solution. The new offering uses Denodo's cutting-edge data virtualization engine for greater performance and productivity.Customers can now access real-time data services without replicating their data in another repository. Further, the technology allows installers to connect to cloud data warehouses, SaaS applications, and data lakes and integrate the data from these various sources into a uniform view for businesses to access through dashboards, reports, or developers.

Business Application Insights

The marketing segment led the market in 2022, accounting for over 32% of global revenue. The segment's rise can be attributable to various factors, including studying consumer behavior, comprehending consumer wants and preferences, and personalizing customer interactions.Marketers utilize data integration to segment their target market based on age, gender, and product likes and dislikes. This allows them to make smarter marketing decisions, such as creating campaigns targeted at particular demographics. For instance, in September 2021, Redslim AG, a data integration and data harmonization service provider, partnered with Nielsen Consumer LLC., a U.S.-based big data analytics company.

The partnership aims toward a smarter market and studies consumer behavior, preferences, and wants for FMCG and retail industry consumers. Furthermore, they would position themselves in the market to quickly solve and address the issues and keep up with the rapidly evolving consumer market. The sales segment is presumed to grab a significant share over the forecast period as it helps access essential data from a single location. It enhances data-driven insights to boost productivity and improves customer engagement by quickly analyzing customer data. Thus, it utilizes new information to support marketing and sales initiatives.

The HR segment will witness significant growth in the coming years. HR data integration refers to automatically sharing candidate, employee, or job-related data among various HR applications or centralizing data from many sources into one database. Instead of wasting time manually entering the same information twice into different HR programs, data integration allows HR professionals to concentrate on strategic issues that help a company flourish. For instance, in August 2022, Bullhorn, Inc., a cloud-based customer relation management (CRM) solution and a cloud computing company that helps in recruiting and staffing, surveyed recruitment firms benefiting through data integration.

The survey stated that 55% of the firms had gained more revenue in 2021, and 64% increased recruitment fill rate due to data integration. Besides, the operations segment will acquire a significant market share as it helps streamline distribution and production processes,automates specific functions, and boosts workplace productivity. Furthermore, data integration helps better use data-driven insights to increase productivity and inventory control and enhance awareness of the company's overall operations.

End-user Insights

The IT & telecom segment dominated the market in 2022 and accounted for a revenue share of over 19%. With the help of data integration, IT & telecom sectors could quickly bring together data from internal databases, customer records, and third-party systems. This would help evaluate data quality and recommendations for resolving issues that are driving the segment's growth. For instance, in August 2022, Nagarro, an IT service management company and a pioneer in designing digital products, partnered with Zendesk, a cloud-based software provider. Through this initiative, Zendesk's open and adaptable platform would offer a unified view on a single dashboard and easy customer data integration for Nagarro's IT clients.

In addition to personalizing client interactions and automating proactive services at scale, it will increase agent productivity. The banking, financial services, and insurance segment is expected to showcase significant growth over the forecast period. The massive amount of data generated daily by financial institutions is increasing the demand and driving the segment's growth. With data integration, banks can track the customer journey and better understand how interactions with tellers, call center agents, websites, and other branch employees affect customers' decisions to use financial services. Financial services organizations may get a 360-degree perspective of their customer's demands and what keeps them from switching to competitors.

They engage them in fresh ways by combining data from transactional systems, CRM, and digital marketing automation. The retail & manufacturing segment is anticipated to have significant growth in the coming years. The growing need for data integration software enables retailers and manufacturers to take advantage of the data they are already producing and turn it into valuable insights for expanding their businesses.An integrated and unified view of the company's clients, sales, and operations could be advantageous for every retail or manufacturing department. For instance, in January 2022, oxylabs.io, a proxy service provider and a company that creates competitive data-gathering solutions and invests in technology advancements, surveyed retailers that have benefitted from data integration.

The survey stated that 43% of retailers used data integration to estimate market trends, 39% to forecast consumer demand and benchmark against the competitors in the market, and the remaining to raise the quality of customer policy, enhance pricing policies, and develop new products. Furthermore, the healthcare segment is expected to showcase significant growth over the forecast period.Gaining a thorough understanding of a person's health and achieving better patient outcomes gets more and more challenging as the number of healthcare data sources and data kinds rises.

In the healthcare industry, data integration is essential as massive data integration can save costs by identifying fraud and unnecessary misuse, uncovering disease prevention strategies, lowering the number of incorrect diagnoses, introducing more individualized care, and limiting the number of overdiagnoses. For instance, in August 2022, the MINISTRY OF HEALTH OF the REPUBLIC OF INDONESIA launched "SATUSEHAT, "a data integration platform in Jakarta, to continue its digital transformation in the healthcare industry. The platform would offer standardized formats, data exchange protocols, and health data integration. Furthermore, it would help doctors easily study patients' health issues and achieve better outcomes. They would also digitally record the patient's data so patients would not need to bring their physical medical records.

Organization Size Insights

The large enterprise segment dominated the market in 2022 and accounted for a revenue share of over 67%. The growth is attributed to large enterprises' high adoption rate of data integration software to meet new demands, scale their infrastructure, and maintain support for their products and services. In large enterprises, it's challenging part to bring all the data together and gain a competitive advantage, but data integration benefits the enterprises in various ways, such as increasing productivity, greater visibility, reducing the burden of IT, and helping gain more opportunities for enterprises. For instance, in May 2021, Torry Harris Business Solutions, a company with expertise in data integration, data architecture, and cloud platforms, launched an integrated governance framework.

Global Data Integration market share and size, 2022

The framework would promote seamless integration, maintain support for their services, and scale infrastructure across large enterprises. The small & medium enterprises segment is anticipated to register the fastest CAGR from 2023 to 2030 due to increased demand for cloud-based software spending. Furthermore, the spending would help in improving efficiency and reducing infrastructure costs. Small & medium enterprises can consolidate data from several sources in an organized way using the data integration process. In addition, it converts the gathered data into insightful and practical knowledge.

For instance, in December 2021, Intellicus, a provider of data integration tools and business intelligence analytics software, and reporting tools, expanded its data integration solutions for small and large enterprises. The COVID-19 outbreak helped serve as a catalyst and aid in advancing digitalization. A significant portion was spent on data integration, business intelligence, reporting, and analytics. The industries with the highest adoption rates of new data integration interfaces in 2021 included banking, supply chain management, retail, manufacturing, and FMCG. Further, by expanding its data integration and business intelligence solution, a process of automation was induced to minimize the use of manual intervention.

Regional Insights

North America dominated the market in 2022, accounting for over 38% share of the global revenue. Developed countries like Canada and the U.S. drive the market's growth. With the increased adoption of digital strategies, the region is moving towards upgraded and innovative technologies.Growing technological advancements in the area are essential factors promoting market expansion in North America. The rising number of global data integration businesses will aid the expanding market. For instance, in August 2022, Software AG, a provider of enterprise integration software solutions, acquired StreamSets, a U.S.-based company that offers a data integration platform to build, deploy, design, and operate smart data pipelines. The acquisition allows Software AG to enter the cloud data integration segment, which would help the company increase its product portfolio offerings.

Data Integration Market Trends, by Region, 2023 - 2030

Moreover, it would help scale their business, offer data integration services to their customers, and expand their presence in the North America region. Asia Pacific is likely to possess lucrative market opportunities in the coming years. The leading players in the APAC data integration market are focusing on growing their product portfolios, rising investments, and strategic partnerships to create both easy and robust functionality. Along with this, several initiatives were implemented, and it is anticipated that the industry will expand as e-commerce trade in the region continues to rise. For instance, in July 2022, Boomi, LP.a data integration platform provider, expanded its offerings for cloud data integration in Japan. The company invested in Japan's market to meet the increasing demand for business automation and data integration solutions which would scale the company's business for customers across the region.

Key Companies & Market Share Insights

Key players pursue product development and strategic alliances to extend their product portfolios and achieve a strong foothold in the global market. To expand their offers in the market, data integration solution suppliers have used various inorganic and organic growth tactics, such as product upgrades, new product launches, agreements and partnerships, business expansions, and mergers & acquisitions. Increasing collaborations and mergers & acquisitions are expected to maximize the environmental and economic benefits for the market players by enabling them to share ideas and enhance their technologies and internal skills.

In May 2023, Blattner Technologies, a provider of predictive transformation services and tools in data analytics, machine learning, and artificial intelligence, industry-acquired Global Footprints, Inc., a provider of integration solutions, to expand its data integration capabilities and offer complete solutions to customers. By incorporating Global Footprints' integration tools and services, Blattner Technologies would offer comprehensive end-to-end solutions, including facilitating significant data migrations essential for machine learning models and advancing organizations' AI objectives. Some of the prominent players in the global data integration market include:

  • Microsoft

  • Informatica Inc.

  • International Business Machines Corporation

  • SAP

  • Oracle

  • Talend

  • SAS Institute Inc.

  • TIBCO Software Inc.

  • Denodo Technologies

  • QlikTech International AB

Data Integration Market Report Scope

Report Attribute


Market size value in 2023

USD 13.46 billion

Revenue forecast in 2030

USD 30.27 billion

Growth rate

CAGR of 12.3% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Component, deployment, organization size, business application, end-user, region

Regional scope

North America; Europe; Asia Pacific; South America; MEA

Country scope

U.S.; Canada; Mexico; Germany; UK; France; China; India; Japan; Brazil

Key companies profiled

Informatica Inc.; International Business Machines Corp.; Microsoft; SAP; Oracle; Talend; SAS Institute Inc.; TIBCO Software Inc.; Denodo Technologies; QlikTech International AB

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Data Integration Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the data integration market report based on component, deployment, organization size, business application, end-user, and region:

  • Component Outlook (Revenue, USD Billion, 2017 - 2030)

    • Tools

    • Services

  • Deployment Outlook (Revenue, USD Billion, 2017 - 2030)

    • Cloud

    • On-premises

  • Organization Size Outlook (Revenue, USD Billion, 2017 - 2030)

    • Large Enterprises

    • Small & Medium Enterprises

  • Business Application Outlook (Revenue, USD Billion, 2017 - 2030)

    • Marketing

    • Sales

    • Operations & Supply Chain

    • Finance

    • HR     

  • End-user Outlook (Revenue, USD Billion, 2017 - 2030)

    • IT & Telecom

    • BFSI

    • Healthcare

    • Manufacturing

    • Retail & E-commerce

    • Government & Defense

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

      • India

    • South America

      • Brazil

    • MEA

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