The global cosmetics and personal care packaging equipment market size was estimated at USD 3.86 billion in 2018 and is expected to register a CAGR of 5.4% over the forecast period. The market is backed by the rising consumer preferences for personalized, healthier, convenient, and affordable products which have led to demand for innovative and efficient manufacturing to deal with stock-keeping unit (SKU) proliferation.
The development of innovative and new packaging technologies in various segments including cosmetics and personal care is expected to propel the market growth. The focus of manufacturers on creating sustainable packaging by using biodegradable materials is anticipated to benefit the demand for cosmetics and personal care packaging equipment over the forecast period.
The market for e-commerce has expanded exponentially in recent years, especially in the U.S. The packaging needs for e-commerce differ from traditional retail outlets as it requires increased protection and imposes several supply chain challenges. The rising need for adaptable solutions to provide packaging solutions that do not correspond to existing sizing standards is expected to boost the product demand over the next seven years.
Rising awareness pertaining to the depletion of natural resources followed by regulatory, social, and tax pressures is expected to drive the demand for eco-friendly solutions from leading manufacturers. This has increased the focus on optimizing machinery by incorporating Artificial Intelligence (AI)-enabled or fully automated filling and warehousing technologies along with customizing machinery on the basis of new regulation standards of sustainability.
The market is seeing an uptick in demand for rental machinery. Continuously evolving consumer demands and the explosion of SKUs especially in the consumer goods sector wherein there is constant change in the packaging needs have created opportunities for the manufacturers providing rental machinery.
Beauty giants are experiencing a decline in sales due to changing consumer tastes and nimble competitors, especially in the U.S. The cosmetics and personal care packaging equipment market is expected to witness slower growth due to the current economic uncertainties and the rising demand for inexpensive over-the-counter skincare products in emerging economies, such as India and China. Such factors are projected to restrict the growth of the market over the forecast period.
In terms of product, the cosmetics and personal care packaging equipment market is categorized into the filling, labeling, cleaning, form-fill-seal, cartooning, wrapping, and palletizing. The demand for labeling equipment is anticipated to witness a CAGR of 5.4% over the forecast period, owing to the increasing consumption of label-intensive non-durable goods along with a rising need for shippers to accurately track items for security and safety reasons, especially in the personal care industry.
The filling machine is one of the most prominent product types in the packaging equipment industry owing to its high-performance ratio, low maintenance costs, and user-friendly characteristics. Aseptic filling machines are gaining traction in the market as they offer uniform product quality, desired performance benefits, and high nutrient retention, which is projected to boost the segment growth over the forecast period.
The market for cosmetics and personal care packaging is highly affected by the trend toward greater efficiency and the rising demand for digitization. New technological developments and demand for advanced materials such as printed RFID chips are emerging as an enabler for more transparency and efficiency. In addition, predictive maintenance and process automation are anticipated to increase the demand for smart products and factories creating opportunities for machinery manufacturers in the forthcoming years.
In terms of application, the market for cosmetics and personal care packaging equipment is categorized into skincare, haircare, decorative cosmetics, bath and shower, and perfumes. The rising demand for hair care and styling products to suit myriad customer profiles coupled with the changing consumer shift towards personalized products and the new trend of mix-your-own products is anticipated to drive the segment growth in the near future.
The skincare category has grown exponentially on account of the increased demand for natural products. The demand for serums and anti-aging creams has increased substantially in the younger generation looking for preventative measures for acne, dullness, and early signs of aging. Consumer shift toward natural products coupled with the rising demand for sustainable packaging is anticipated to boost the segment growth over the forecast period.
Cosmetic brands are focusing on creating a look that appeals to a target demographic that needs to be memorable and easy to understand owing to the increasingly widespread online distribution channels. In addition, cosmetic manufacturers are exploring the usage of smart tools to provide personalized options which have increased the product demand in recent times.
The demand for cosmetics and personal care packaging machinery is growing exponentially in the developing regions, such as the Middle East and Africa, and Asia Pacific on account of the burgeoning economies, population growth, greater automation of manufacturing, increase in mean wealth, and a rising interest in health and wellness.
Factors including high consumer disposable income coupled with altering consumer tastes have posed challenges for manufacturers to position their brands to represent quality and product safety. As a result, manufacturers are adopting advanced solutions that provide superior design and efficient packaging. These factors are expected to ascend the product demand in cosmetics or personal care applications in this economy over the forecast period.
The demand for packaging machinery in Europe is expected to grow owing to the changing consumption patterns of the consumers, high levels of urbanization coupled with the increasing popularity of luxurious and single-use personal care packaging products. Increasing investments in R&D by the equipment manufacturers to enable the incorporation of new features including shape, size, and features is likely to increase the product demand in the forthcoming years.
Major market players include Wimco; Bosch Packaging Technology, Inc.; Marchesini Group S.p.A.; Wimco Ltd; Prosy's Innovative Packaging Equipment; and AMET Packaging, Inc. (acquired APACKS). Products with multifunctional quality, pricing, and compliance with the regulations are expected to be the driving factors for the market growth over the forecast period.
The cosmetics and personal care packaging equipment manufacturers are focusing on investing in R&D and innovation to secure a portfolio of competitive options. In addition, the companies are reallocating resources and assets and pursuing mergers and acquisitions to strengthen their global presence. Furthermore, the companies are investing in technologies that provide a more flexible and agile process along with faster new product development and time to market.
Technology and innovation are transforming the packaging machinery industry as cosmetics and personal care manufacturers are reducing their machinery suppliers and internal engineering capacities and are increasingly looking for integrated machines and advancements in the supply chain for a flexible and transparent process.
Base year for estimation
Actual estimates/Historical data
2014 - 2017
2019 - 2025
Revenue in USD million and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
U.S., Canada, Mexico, Italy, Germany, Spain, France, U.K., Russia, Netherlands, China, Japan, India, Australia, South Korea, Brazil and South Africa
Revenue forecast, competitive landscape, growth factors and trends
15% free customization scope (equivalent to 5 analysts working days)
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global cosmetics and personal care packaging equipment market on the basis of product, application, and region:
Product Outlook (Revenue, USD Million, 2014 - 2025)
Application Outlook (Revenue, USD Million, 2014 - 2025)
Bath and Shower
Regional Outlook (Revenue, USD Million, 2014 - 2025)
Central & South America
Middle East & Africa
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The sudden rise of COVID-19 to a pandemic level has severely impacted the demand patterns of cosmetics and also certain categories of personal care products. Furthermore, policies across the globe restricting the movement of people have also led to disruptions in the supply of personal care products. The availability of e-commerce platforms during these times has, however, offset the disruptions caused in the last-mile supply of customer purchases. From manufacturing stand, production stoppages due to the pandemic shall cast considerable stress on operational costs. The report will account for Covid19 as a key market contributor.