GVR Report cover Decorated Apparel Market Size, Share & Trends Report

Decorated Apparel Market Size, Share & Trends Analysis Report By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing), By End User (Men, Women, Children), By Region, And Segment Forecasts, 2021 - 2028

  • Published Date: Nov, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-3-68038-199-3
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 80

Report Overview

The global decorated apparel market size was valued at USD 21.5 billion in 2020 and is anticipated to grow at a compound annual growth rate (CAGR) of 11.9% from 2021 to 2028. Increasing demand for embroidery, screen printing, sublimation, and heat transfer works on apparel is driving the growth of the market around the world. The high demand for a reflective finish in apparel has also created growth opportunities for market players. In addition, rising demand for graphic t-shirts and other garments due to changing trends will also contribute to product sales over the forecast period.

U.S. Decorated Apparel Market Size, By Product, 2016 - 2028 (USD Million)

The COVID-19 (coronavirus) outbreak that began in China during the first half of 2020 is likely to have a significant impact on the decorated apparel market throughout the forecast timeframe, most notably during 2020. The growth of the decorated apparel market is directly related to that of the apparel market. On the other hand, the apparel industry relies heavily on the growth of the Chinese market, given China is the world’s largest market for apparel. Thus, any change, whether positive or negative, in the Chinese apparel market directly impacts the growth of the decorated apparel market. In this respect, while domestic markets are likely to recover quickly from the impact of COVID-19, export markets are expected to suffer in terms of revenue in the foreseeable future.

The Indian textile market is expected to be adversely affected in the foreseeable future, most notably in 2020, due to the shrinking demand in export markets. For instance, numerous textile and garment factories in China halted operations post the outbreak of coronavirus. This factor affected the exports of yarn, fabric, and other raw materials imported from India. This disruption is likely to slow down the export of yarn, most notably cotton yarn, by a whopping 50% throughout 2020, thereby severely impacting Indian spinning mills.                                                

Consumer demand for decorated apparel has been rising on a global scale, most notably over the past two decades. In this respect, the popularity of decorated apparel has expanded beyond the scope of the affluent consumer base to include a heterogeneous set of consumers worldwide. The growing trend of luxury clothing as a status symbol among individuals is boosting the application of decorated apparel, given the rising popularity of branded apparel among consumers worldwide.

The demand for decorated apparel is not restricted to wealthy consumers; several players are also involved in mass marketing. The perception of decorated apparel has changed drastically over the past few years across cultures. With rapid globalization and the growing financial stability of consumers worldwide, the demand for decorated apparel is increasing.

The evolution of printing from screen to digital has been very significant in the market. Screen printing was the go-to technology for the fast-fashion movement owing to the shift in production capacities to countries offering cheap labor, like India and China. Additionally, high screen costs and screen storage costs restricted several designers and companies.

Several factors such as reduced environmental footprint and greater personalization flexibility have led to a rise in the demand for digitally printed apparel from business owners as well as consumers. High-resolution prints and patterns are increasingly becoming popular in the decorated apparel market. The introduction of inkjet technology has a broader impact on fashion seasons, business models, and supply chains.

Product Insights

In terms of product, the global decorated apparel market is broadly segmented into embroidery, screen printing, dye sublimation, digital printing, and others. The embroidery segment emerged as the largest segment in 2020, with a market share of 41.4%. This segment is expected to retain its pole position in the market throughout the forecast period to claim a market share of 38.7% by 2028.

Despite being the most preferred product, the demand for embroidered apparel is anticipated to diminish over the forecast period owing to the rising popularity of screen printing and digital printing technologies worldwide. Price also affects the demand for embroidered apparel products. Embroidery takes a longer time and requires more skilled labor due to the intricate nature of the work, making embroidered apparel more expensive.

Global Decorated Apparel Market Share, By Product, 2020 (%)

On the other hand, the screen printing segment is projected to register a significant CAGR of 13.5% from 2021 to 2028. The demand for screen-printed apparel is rising, owing to the creation of high-end designs with gradients and shading at a lower price than embroidered apparel. From a branding and marketing standpoint, screen printing helps brands create or recreate a highly detailed brand logo. Furthermore, screen printing allows for the incorporation of a variety of design effects in the logo. For instance, this decoration technique facilitates the inclusion of distressed effects, most notably in brand t-shirts.

End User Insights 

In terms of value, the women end-user segment dominated the market with a share of over 65% in 2020. This segment is projected to grow with a maximum CAGR of 11.5% over the forecast period. The high growth of this segment is due to the increasing availability and demand for different products, such as t-shirts, tops, kurtas, and gowns from the women’s category.

Moreover, product innovations in the women's wear category due to changing consumer demands are driving the demand for products such as graphic t-shirts, which have gained popularity as a semi-formal as well as casual attire.

The rising number of working women is generating higher demand for different varieties of clothing, thereby increasing traction for decorated apparel such as trousers, shirts, and kurtas, among others. Moreover, increased usage of black outer robes (abaya) in Gulf countries drives the application of embroidery decoration on women's apparel.

Rising instances of social gatherings among the younger population and the influence of social media have provided the masses with access to information on different products of clothing for various occasions, depending on the season, functionality, and fashion trends. This scenario is likely to drive the demand for decorated apparel for women such as printed t-shirts for everyday use, embroidered shorts and dresses for vacations, and dye-sublimation for formal wear.

Meanwhile, the men’s segment is expected to grow at the highest compound annual growth rate (CAGR) of 13.1% from 2021 to 2028. Rising applications of printing and embroidery on apparel logos for sportswear such as youth baseball teams, school spirit wear, or walk/run fundraisers drive the demand for decorated apparel among men, which is driving the growth of the segment.

Regional Insights 

Asia Pacific region dominated the global decorated apparel market by accounting for over 36% market share in 2020 and is foreseen to grow continually over the forecast period from 2021-2028 at a CAGR of 11.9%. The presence of numerous apparel manufacturers in the region has been driving the demand for decorated apparel. The way consumers dress up in Asia Pacific countries is very different from the rest of the world. Kimonos of Japan, qipao of China, and saris & kurtas of India are traditionally embroidered. Additionally, these products of clothes are widely being adopted across the world and contributing to the rise in fusion wear. This, in turn, is driving the decorated apparel market in Asia Pacific.        

Increasing disposable income of the middle-class population has driven the number of first-time buyers of high-end decorated apparel in this region. Consumers are increasingly inclined toward decorated apparel owing to a preference for high-quality products and the growing influence of social media in terms of fashion trends. In addition, the expansion of international players in the region is acting as a major driver for market growth.

The European region is projected to grow at a compound annual growth rate (CAGR) of 13.1% over the forecast period. The growing tendency of consumers of all age groups to spend more on comfortable and decorated clothing is driving the demand for embroidered trucker jackets, long-sleeved shirts, and cardigans. Several fashion designers in the region, such as Karl Lagerfeld, Nicolas Ghesquière, Stella McCartney, and Phoebe Philo, offer customized luxury apparel in neutral color palettes and wearable designs, which are rapidly gaining popularity.

Key Companies & Market Share Insights 

The decorated apparels market is characterized by the presence of a few well-established players such as Gildan, Hanesbrands Inc., and Fruit of the Loom, Inc. Medium and small players include Downtown Custom Printwear, Master Printwear, Delta Apparel, Target Decorated Apparel, Advance Printwear Limited, Lynka, and New England Printwear. The market players face intense competition from each other as some of them are among the top apparel manufacturers with diverse product portfolios for decorated apparel. These companies have a large customer base due to the presence of established and vast distribution networks to reach out to both, regional and international consumers. Major players in the industry are trying to increase their presence in the global market by expanding their production facilities in various regions. For instance, in May 2019, Gildan, a Canada-based company involved in the manufacturing of decorated clothes via screen printing technology, announced its plan to invest USD 45 million to purchase land in Bangladesh to establish two large textile facilities and related sewing operations. Factors such as low costs, access to numerous garment workers, and duty-free entry into several Asia Pacific markets are among the prominent reasons driving the investment. Some of the prominent players in the decorated apparel market include:

  • Gildan

  • Fruit of The Loom, Inc.

  • Downtown Custom Printwear

  • Hanesbrands Inc

  • Master Printwear

  • Delta Apparel, Inc.

  • Target Decorated Apparel

  • Advance Printwear Limited

  • Lynka

  • New England Printwear                  

Decorated Apparel Market Report Scope

Report Attribute


Market size value in 2020

USD 23.09 billion

Revenue forecast in 2028

USD 52.92 billion

Growth Rate

CAGR of 11.9% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, end-user, region

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, South Africa

Key companies profiled

Gildan, Fruit of The Loom, Inc., Downtown Custom Printwear, Hanesbrands Inc., Master Printwear, Delta Apparel, Inc., Target Decorated Apparel, Advance Printwear Limited, Lynka, New England Printwear

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report 

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global decorated apparel market report on the basis of product, end-user, and region.

  • Product Outlook (Revenue, USD Million; 2016 - 2028)

    • Embroidery

    • Screen Printing

    • Dye Sublimation

    • Digital Printing

    • Others

  • End User Outlook (Revenue, USD Million; 2016 - 2028)

    • Men

    • Women

    • Children

  • Regional Outlook (Revenue, USD Million; 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

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