Decorated Apparel Market Size, Share & Trends Analysis Report By Product (Screen Printing, Embroidery, Dye Sublimation, Digital Printing), By End User (Men, Women, Children), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global decorated apparel market size was valued at USD 26.75 billion in 2018 and is anticipated to expand at a CAGR of 10.91% over the forecast period of 2019 to 2025. Increasing demand for embroidery, screen printing, sublimation, and heat transfer works on apparels is driving the growth of the market.

With the growing trend of customized t-shirts and tops, the demand for apparel printing is increasing leading to the market growth. Moreover, product and technological innovations, especially in the women apparel sector, will drive the market growth. Emerging trend of patch work and retro logo designs also expected to boost the product demand over the forecast period.

Growing usage of heat press techniques by major brands, such as NBA, Adidas, Champion, American Girl, and Nike, also drives product demand. Rising number of sports clubs across the globe is providing numerous opportunities for manufacturers.

High demand for reflective finish in apparels has also created growth opportunities for the market. In addition, rising demand for graphic t-shirts and other apparels due to changing trends will also contribute to the product sales over the forecast period.

Product Type Insights

Based on product, the decorated apparel market is segmented into embroidery, screen printing, dye sublimation, digital printing, and others. The embroidery segment led the global market in 2018 accounting for a share of more than 42%. Embroidered products have significant demand due to their higher durability than other types of decorated apparels. Custom embroidery work lasts much longer than the printed works. Moreover, custom embroidery gives a professional look, thus has a wide application scope in the corporate sector as well.

The screen printing products in the market are anticipated to grow at a fastest rate with a CAGR of around 12%, over the forecast period of 2019 to 2025. On the other hand, the screen printing segment is projected to expand at the fastest CAGR from 2019 to 2025. Screen printing provides long-lasting graphics as the process uses high thickness and composition of inks. Moreover, the process is extremely versatile and can be used for any soft or hard and thin or thick fabric.

End User Insights

Women end user segment contributed to the largest market share of more than 65% in 2018. Availability and demand for different products, such as t-shirts, tops, kurtas, and gowns, is driving the growth of this segment. Moreover, product innovations in the women wear category due to changing consumer demands will drive the segment. For instance, in graphic t-shirts have gained popularity in the market as a semi-formal as well as casual attire.

Men end user segment is expected to register the fastest CAGR of 12.26% over the forecast period. The growth can be attributed to the availability of a wide range of apparels with unique designs, color combinations, prints, etc., such as graphic tees, sherwanis, and designer kurtas. Moreover, popular trend of custom printing in sports apparels in the men’s wear category will boost the segment growth further.

Regional Insights

In terms of value, Asia Pacific accounted for the largest market share in 2018. The market is driven by increasing demand for various decorated apparels in emerging countries, such as China, Japan, and India. For instance, Asia apparel market is expected to grow at a CAGR of 6.1% over the forecast period of 2019 to 2023. North America is expected to witness the fastest CAGR of 12.25% over the forecast period on account of rising product demand in the region. Popularity of cross cultural apparels in this region has influenced also the market growth through embroidered and heat printing products. Moreover, popularity of outdoor sports in North America is driving the product demand in sportswear category.

Decorated Apparel Market Share Insights

Some of the key companies in the market are Gildan Activewear, Russel Brands, Downtown Custom Printwear, Master Printwear, Hanesbrands, Delta Apparel, Advance Printwear, Lynka Printwear, and New England Printwear. These companies have undertaken some competitive strategies including mergers and acquisitions, product and technological development, and digital advertising and marketing. For instance, in December 2018, inkXE and Sellers Commerce merged their businesses to form imprint network, which would provide solutions to print shops, multi decorators, and decorated apparel manufacturers.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global decorated apparel market report on the basis of product, end user, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Embroidery

  • Screen Printing

  • Dye Sublimation

  • Digital Printing

  • Others

• End User Outlook (Revenue, USD Billion, 2015 - 2025)

  • Men

  • Women

  • Children

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Middle East & Africa

    • South Africa

  • Central & South America

    • Brazil