Decorated Apparel Market Size, Share & Trends Analysis Report By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), By End-user, By Distribution Chanel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global decorated apparel market size was valued at USD 25.83 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.9% from 2023 to 2030. Increasing demand for embroidery, screen printing, sublimation, and heat transfer works on clothing is driving the growth of the market around the world. The growing demand for a reflective finish in clothes has also given the potential for industry participants to flourish. Furthermore, increased demand for graphic t-shirts and other clothing due to shifting trends will boost product sales throughout the projection period.Given the growing popularity of branded clothes among customers globally, the expanding trend of luxury clothing as a status symbol among individuals is promoting the use of adorned garments.

The demand for personalized clothing has been growing among consumers as consumers are more willing to add a personal touch to their outfits which is driving the growth of the personalized apparel market. Personalized attire is often decorated with personalized designs, logos, or other unique features which contribute to market growth. Many consumers who are looking for customized clothing items also want to add unique design elements, such as embroidery or screen printing, to create a personalized look thus boosting the customized apparel market. Furthermore, consumers are increasingly seeking unique clothing items and view embellishments as a way to add individuality and style to their clothing, making it a popular choice for both personal and commercial use further driving the adoption of embellished apparel.

The evolution of printing from screen to digital has been very significant in the market. Many textile/fabric business owners are investing in digital printing technology as fabric printing transitions to modern forms of printing. The market dynamics are anticipated to be significantly impacted by technological advancements in digital textile printing. With a preference for cotton, silks, and polyester as the main substrates, fabric providers offer a wide variety of textiles for digital textile printing, which has an impact on the value chain. Several factors such as reduced environmental footprint and greater personalization flexibility have led to a rise in the demand for digitally printed clothing from business owners as well as consumers. High-resolution prints and patterns are increasingly becoming popular in the decorated apparel market. The introduction of inkjet technology has a broader impact on fashion seasons, business models, and the supply chain.

Noticing a rising demand for creative or innovative designs in clothing, decorators worldwide have been focusing on technological advancement over the years. Innovations within the market have centered mainly on machinery in the areas of direct-to-garment digital printing, embroidery, embellishment attachment, laser decoration, and conventional sewing, among others. The development of novel decoration techniques has also been widening the range of economical decoration options for both apparel manufacturers and designers worldwide. Technological advancement is not only evident in the decorated apparel space but also in the retailing sector. Retailers worldwide are increasingly employing the Three-Dimensional Visual Merchandising System to help customers choose products in a virtual 3D retail environment. Such advancements in the field of technology are expected to bolster the demand for decorated apparel over the forecast timeframe.

Recent years have witnessed key innovations in apparel decoration technologies worldwide. For instance, DTG Digital Europe, a U.K.-based direct-to-garment (DTG) supplier, recently developed a technology to reduce the banding appearance at low printing resolutions. In another instance, Gemfix Inc., a U.S.-based gemstone supplier, recently developed a machine to attach embellishments of varied sizes and shapes onto garments, thereby providing garment manufacturers and decorators the ability to create more complex and interesting decorated motifs. Also, computer-aided design and manufacturing (CAD/CAM) has emerged as a revolutionary tool in the decorated garment space. In this regard, software such as Gerber, Adobe, Tukatech, Lectra, CorelDraw, Digital FashionPro, and Illustrator are being extensively employed in fashion.

Numerous issues continue to challenge the global market, most notably in the manufacturing space. While decorated apparel has been gaining traction among consumers worldwide, ensuring product quality and consistency continues to pose a hurdle for decorated apparel brands. Ensuring consistency is mainly an issue when brands, most notably small-and medium-sized enterprises, focus on launching a new product. Some of the other prominent challenges in the market are high import duties on clothing—most notably luxury apparel products, the threat of counterfeiting, and the lack of substantial retail space. Pertaining to retail floor space, decorated clothing brands are being discouraged from expanding their presence in the Asia Pacific markets.

Product Insights

Embroidery accounted for a share of 40.72% of the global revenue in 2022. The growing prominence of embroidery being done over a multitude of silhouettes, without gender distinction is creating significant growth opportunities for embroidery-based decorated apparel. Usage of threads varying in width, color, and finishes and adding trims from small beads to big patches proposes diversified functionality which is also attracting consumers. Embroidered clothing is gaining traction in the market as it offers high quality, value addition, and a statement finish to the clothing.

Screen printing is anticipated to expand at a CAGR of 14.5% from 2023 to 2030. The screen-printing technique is a trending printing method owing to the resultant crisp and durable prints that withstand long washes. However, this method requires a huge setup cost and can be expensive when the orders are not in bulk. The change from manual to automatic screen-printing presses has accelerated the rise of screen-printing technology. Screen printing is one of the most common printing processes worldwide. Companies like Oregon Screen Impressions and Deluxe Screen Printing are some of the famous companies for screen printing.

Distribution Channel Insights

The sales through offline channels accounted for a share of over 70% of the global revenues in 2022. Consumers often prefer to physically see and touch the product before making a purchase decision, especially when it comes to clothing items. In-store experiences provide the opportunity for customers to try on clothes and get a sense of the quality and fit of the product. In addition, these channels offer a personal touch and the opportunity for face-to-face interactions with sales staff, who can provide advice and recommendations to customers. Moreover, offline retail stores often offer a wider range of products, and customers can view and compare different options in one place. This makes it easier for customers to make informed decisions and find the product that best suits their needs. Thus, the aforementioned factors are some of the key factors contributing to segment growth.

The online channel is projected to grow at a CAGR of 14.4% over the forecast period. The convenience of online shopping allows customers to purchase products from the comfort of their own homes at any time, without having to visit a physical store. Additionally, online retail stores often offer competitive prices and promotions, making it easier for customers to find deals and discounts on their favorite products. Furthermore, advancements in technology and logistics have made it easier for online retailers to provide fast and reliable shipping options, ensuring that customers receive their products quickly and efficiently thus surging the segment growth over the forecast period.

End User Insights

Decorated apparel for women accounted for a share of over 65.2% of global revenues in 2022. Availability and demand for different products, such as t-shirts, tops, kurtas, and gowns drive the growth of this segment. Moreover, product innovations in the women’s wear category due to changing consumer demand are driving the demand for products such as graphic t-shirts, which have gained popularity as semi-formal as well as casual attire.Rising instances of social gatherings among the younger population and the influence of social media have provided the masses with access to information on different types of clothing for various occasions depending on the season, functionality, and fashion trends. This scenario is likely to drive the demand for decorated clothing for women such as printed t-shirts for everyday use, embroidered shorts and dresses for vacations, and dye sublimation for formal wear.

The men’s category is projected to expand at a CAGR of 14.1% from 2023 to 2030. Rising product availability with a range of unique designs, color combinations, prints, and other decorations in graphic tees, coats, and designer blazers for men drive the scope of the market. Rising applications of printing and embroidery on apparel logos for sportswear such as youth baseball teams, school spirit wear, or walk/run fundraisers drive the demand for decorated clothing among men. Moreover, visibility of embroidery decoration on men’s jackets, shirts, t-shirts, and trousers encourages clothing manufacturers to add these features to the clothes they offer. Furthermore, the increased preference among men for shirts monogrammed with the brand logo or with their initials in order to add distinction has resulted in higher penetration of decorated apparel for men.

Regional Insights

Asia Pacific held a share of over 36.6% of the global market in 2022. The increasing disposable income of the middle-class population has driven the number of first-time buyers of high-end decorated apparel in this region. Consumers are increasingly inclined toward decorated clothing owing to a preference for high-quality products and the growing influence of social media in terms of fashion trends. In addition, the expansion of international players in the region is acting as a major driver for market growth.The way consumers dress up in Asia Pacific countries is very different from the rest of the world. Kimonos in Japan, qipao in China, and saris & kurtas in India are traditionally embroidered. Additionally, these types of clothes are widely being adopted across the world and contributing to the rise in fusion wear. This, in turn, is driving the market for decorated apparel in Asia Pacific.

Decorated apparel manufacturers have a wide range of opportunities in countries such as China and India, as the production costs for apparel are relatively low due to the abundance of raw materials and high production capacity. Moreover, China is the largest producer and exporter of textiles and apparel in the world further contributing to the further growth of the market. According to data published by the Observatory of Economic Complexity (OEC), the country exported textiles worth close to USD 19.9 billion in 2020.

The market in Europe is expected to grow at a CAGR of 14.3% from 2023 to 2030. The growing tendency of consumers of all age groups to spend more on comfortable and decorated clothing is driving the demand for embroidered trucker jackets, long-sleeved shirts, and cardigans. Several fashion designers in the region, such as Karl Lagerfeld, Nicolas Ghesquière, Stella McCartney, and Phoebe Philo, offer customized luxury apparel in neutral color palettes and wearable designs, which are rapidly gaining popularity.With the growing trend of customized t-shirts and tops, patchwork, and retro logo designs, the demand for apparel decoration has been increasing among working women. The segment growth is attributed to the increase in the number of women in the workforce in the region, which has stimulated a modest rise in their disposable income.

Moreover, the apparel market in the U.K. is largely influenced by the popularity of celebrities and social media influencers. Retro designs and patterns have become a fashionable trend again, and these designs are available in various price ranges to cater to consumers across different income groups. For instance, According to British GQ, for Spring/Summer 2021, every menswear brand and designer has widely used prints, patterns, and designs that are 70’s inspired and are being adopted by consumers in the U.K.

Furthermore, the R&D spending for textile and apparel materials such as conductive fabric with antistatic properties, antimicrobial fibers, and electronic textiles, which are used in the manufacturing of innovative decorated apparel, is high in the U.S. These factors are expected to have a positive impact on the market in North America. Moreover, the rise in print-on-demand has accelerated the growth of e-commerce for decorated apparel in the U.S. According to Forbes, companies like Printify saw a rise in sales during the outbreak of the COVID-19 pandemic, owing to an increased demand for thematic apparel based on the U.S. elections and the pandemic.

Key Companies & Market Share Insights

The market includes both international and domestic participants. Key market players are focused on strategies such as innovation and new product launches to enhance their portfolio offerings and brand visibility in the market.

• In November 2022, Lynka launched its newest division, PODIOM, which focuses on Print-on-Demand (POD), one of the fastest-growing segments in the imprinted textile market. PODIOM boasts the most extensive on-site inventory of any POD provider in Europe, with more than 1.8 million goods in stock at the same location as its 10,000 m2 garment decoration unit

• In February 2022, Target collaborated with Bridgeforth Farms, one of the 1.5% Black-owned farms in the U.S., as part of its commitment to spend USD 2 billion on Black-owned businesses by the end of 2025. The Minneapolis-based retailer will create a variety of unique Black History Month T-shirts using cotton that was responsibly cultivated by Bridgeforth Farms

• In April 2021, Delta Apparel announced a technology partnership with Autoscale.ai to integrate its product design, marketplace listings, and advertising management functions for better online retail processes

• In February 2021, Hanes entered into a licensing agreement with Belle International to introduce Champion footwear and accessories in China. As per the agreement, Belle International will distribute the new collection designed for consumers in China Link:

• In February 2021, Hanes announced a multi-year collaboration with G.O.A.T., an Authentic Brands Group company, for the development of the Muhammad Ali collection under the former’s portfolio of Champion Athleticwear

Some of the key players operating in the market include: -

• Gildan

• Fruit of Loom, Inc.

• Downtown Custom Printwear

• Hanesbrands Inc.

• Master Printwear

• Delta Apparel, Inc.

• Target Decorated Apparel

• Advance Printwear Limited

• Lynka

• New England Printwear

Decorated Apparel Market Report Scope

Global Decorated Apparel Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global decorated apparel market report based on product, end user, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Embroidery

  • Screen Printing

  • Dye Sublimation

  • Digital Printing

  • Others

• End User Outlook (Revenue, USD Million, 2017 - 2030)

  • Men

  • Women

  • Children

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North Americ

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • Spain

    • Italy

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • UAE