Denim Jeans Market Size, Share & Trends Report

Denim Jeans Market Size, Share & Trends Analysis Report By End User (Children, Men, Women), By Sales Channel (Offline, Online), By Region (North America, APAC, Europe, MEA), And Segment Forecasts, 2019 - 2025

  • Published Date: Aug, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-432-1
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Report Overview

The global denim jeans market size was valued at USD 64.62 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 6.81% from 2019 to 2025. Growing target population across the globe and rise in consumer disposable income levels, especially in emerging countries like India and China, are projected to be among the key growth-driving factors for the market.

U.S. denim jeans market size

Constant product innovations in the market and improving standards of living will drive the demand further. Rising awareness about the availability of a variety of products, such as boot cut, high rise, cropped, skinny, tapered, and regular fit jeans, is also contributing to the market expansion. In addition, rise in demand for branded apparels will fuel the growth.

Influence of the social media platforms is further expected to spur the market growth. Moreover, growing apparel market across the globe with the introduction of premium and branded products is likely to have a significant impact on denim jeans market development. Major manufacturers have undertaken several business strategies, such as geographical and capacity expansion, M&A, and R&D, to boost their sales.

This, in turn, will propel the global market growth. North America was the dominant regional market in 2018 and is projected to expand further at a steady CAGR from 2019 to 2025. However, Asia Pacific is projected to register the fastest CAGR during the forecast years.

Sales Channel Insights

Offline sales channel held the largest market share of more than 85% in the year 2018. Rise in the number of fashion stores and specialty and department stores have contributed significantly to the segment growth. Moreover, availability of high-quality cost-effective products in this segment will contribute to the growth over the forecast period.

On the other hand, the online sales channel segment is projected to witness the fastest CAGR of 10.04% over the forecast period. The market is driven by the rising number and popularity of e-commerce websites, such as Myntra, Amazon, and Flipkart, offering a wide range of products. Moreover, increasing number of internet and smartphone users is likely to support the product sales through online channels, thereby augmenting segment growth.

End User Insights

Men end user segment accounted for the largest market share of more than 55% in 2018. The segment will retain its leading position throughout the forecast years due to the improved standards of living and demand for trendy fashion apparels. Products, such as patched and studded jeans, are gaining acceptance in the men's wear market.

Global denim jeans market share

Women end user segment is expected to register the fastest CAGR of 7.25% from 2019 to 2025. This growth is attribute to the high product demand, especially in emerging countries. In addition, constant product innovation in this segment due to changing consumer demands will drive the growth further.

Regional Insights

North America is anticipated to account for the largest market share over the next few years. It will maintain its dominant position over the forecast period due to growth in the revenue of retail sales in the apparel market. In addition, rising women’s wear market in the region is also contributing to the market growth.

Asia Pacific is projected to be the fastest-growing regional market from 2019 to 2025. Major brands, such as Levi Strauss, ITG, VF, Perry Ellis, and American Eagle Outfitters, are entering the emerging markets of this region due to high growth potential as a result of increasing consumer disposable income levels. In addition, high product demand due to changing lifestyles will support the market growth.

Key Companies & Market Share Insights

The market is highly competitive and is identified by several initiatives, such as capacity expansion, acquisition and mergers, and product and technological innovations, undertaken by key companies to gain maximum market share. Some of the prominent players in the denim jeans market include:

  • Levi Strauss & Co.

  • VF Corp.

  • The Gap, Inc.

  • H&M Hennes & Mauritz AB

  • Kering S.A.

  • Pepe Jeans S.L.

  • PVH Corp.

  • Bestseller A/S

  • U.S. Polo Assn.

Denim Jeans Market Report Scope

Report Attribute


Market size value in 2020

USD 73.09 billion

Revenue forecast in 2025

USD 102.45 billion

Growth Rate

CAGR of 6.81% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Sales channel, end user, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; Japan; Brazil

Key companies profiled

Levi Strauss & Co.; VF Corp.; The Gap, Inc.; H&M Hennes & Mauritz AB; Kering S.A.; Pepe Jeans S.L.; PVH Corp.; Bestseller A/S; U.S. Polo Assn.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global denim jeans market report on the basis of sales channel, end user, and region:

  • Sales Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Online

    • Offline

  • End User Outlook (Revenue, USD Billion, 2015 - 2025)

    • Men

    • Women

    • Children

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

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