The dental imaging market is thriving owing to the increasing demand for cosmetic dentistry and technological advancements for early detection. The increasing prevalence of dental diseases and the aging population has resulted in higher utilization of dental services. Nearly 10% of the global population suffers from serious periodontal (gum) disease, which can result in tooth loss. According to the Platform for Better Oral Health in Europe in 2020, more than half of the European population suffered from some form of periodontitis, with the prevalence increasing to 70 to 85% among those aged 60 to 65. In addition, according to the Australian Commonwealth, in 2021, one in every 25 adults (aged 15 and older) were missing all of their original teeth. Thus, the demand for dental services among the population is gradually increasing, in turn favoring the market expansion.
There has been a rise in the number of dental visits in recent years. This can be attributed to the rising incidence of oral cavities and other dental problems in the last decade and increasing awareness about oral care & hygiene. Furthermore, change in diet such as consumption of fast foods & food with high sugar content has led to a rise in oral issues. According to the National Center for Health Statistics, around 65% of the population aged over 18 visited dental practices in the U.S. In Spain, around 60% of the population visited a dentist once a year, according to the Instituto Nacional de Estadística. This, coupled with an increasing number of dental practices is anticipated to propel the market growth.
The global economic downturn caused by the COVID-19 pandemic has had a substantial impact on the market the dental imaging market, notably in its initial stages. To avoid patients from overburdening hospital emergency departments, for instance, the American Dental Association (ADA) advised in March 2020 that dental offices postpone/reschedule elective dental treatment and only provide emergency dental services. With the easing of limitations in the second half of the year and a substantial economic recovery, the market projections indicated slight growth during the forecast period.
Dental imaging equipment include X-ray devices, panoramic and cephalometric systems, intraoral cameras, CBCT imaging systems, and others. Plaque development, gum diseases, dental cavities, broken dental fillings, and fractured or chipped teeth, are some of the conditions that can be easily diagnosed with the support of an intraoral camera, which records images and films of the teeth's condition. Dental imaging devices are extensively used in areas such as orthodontics, implantology, oral & maxillofacial surgery, and endodontics. An increasing number of dental implantations and the rising trend of dental tourism are estimated to provide significant momentum to the market in the coming years. Dental clinics and hospitals are focusing on incorporating advanced devices to attract patients from abroad.
Based on the product, the intraoral camera segment is anticipated to lead the market throughout the forecast period due to the growing prevalence of dental issues and introduction of new products. Based on the end user, hospital segment is expected to account for the highest market share due to the increasing cost of modern dental imaging technologies, growing awareness about oral care, and the increasing demand for timely and accurate patient treatment and diagnosis planning.
The introduction of technologically advanced products is expected to favor the demand for dental imaging. MouthWatch, a provider of intraoral cameras, digital case presentation tools, and innovative teledentistry solutions, introduced its MouthWatch Plus+ HD intraoral camera in October 2021. Similarly, Dentsply Sirona introduced its latest intraoral scanner, the Primescan, in February 2019. This device is capable of scanning depths up to 20 millimeters.
North America is anticipated to hold a substantial share of the market owing to the strategic presence of key manufacturers and high demand for dental services. On the other hand, Asia-Pacific is expected to witness lucrative growth owing to rising disposable incomes and the increasing focus of major market players to expand in Asian countries. For instance, in August 2020, VATECH, a dental imaging equipment manufacturer launched its e-commerce platform ‘DentGanga’ for the distribution and sales of dental supplies in India. This is poised to surge the market in India.
Some of the companies operating in the market are Carestream Dental LLC., Midmark Corporation, Dentsply Sirona, Planet DDS, Planmeca Oy, Vatech, Danaher, Genoray Co., Ltd., Align Technology, Inc., and Yoshida Dental Trade Distribution Co., Ltd.
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