Digital Experience Platform Market Size, Share & Trends Report

Digital Experience Platform Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Deployment (On-premise, Cloud), By Application, By End-use, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-3-68038-886-2
  • Number of Report Pages: 130
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the digital experience platform market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for digital experience platform market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of digital experience platform market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Digital Experience Platform Market Categorization:

The digital experience platform market was categorized into four segments, namely component (Platform, Services), deployment (On-premise, Cloud), application (Business-to-Consumer, Business-to-Business), end-use (BFSI,Healthcare,IT & Telecom,Manufacturing,Retail), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The digital experience platform market was segmented into component, deployment, application, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The digital experience platform market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; UK.; Germany; France; Italy; Spain; China; India; Japan; Australia; South Korea; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Digital experience platform market companies & financials:

The digital experience platform market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Salesforce, Inc. is an enterprise software provider that offers cloud-based customer management software solutions. The company assists its clients in managing their customer, sales, and operational data. The company’s offerings include sales, service, marketing, and community cloud solutions. It offers data analytics and app development services under Wave Analytics and App Cloud, respectively. The company's customer success platform consists of IoT integration, professional cloud services, sales force automation, marketing automation, customer service, and support, analytics, community management, application development, and digital commerce. Its digital customer experience platform allows customers to easily create websites, apps, and online experiences. The platform combines the advantages of in-person and online buying with data science to forecast demand trends for retail businesses, allowing them to improve their client experience steadily. Businesses can provide dependable services across all channels due to the company's products, such as Lightning Platform and Salesforce AppExchange.

  • Acquia Inc. is a provider of a cloud-based content management platform for creating, delivering, and improving digital experiences. The company's content management platform enables organizations to achieve their vision of personalized, contextual, and real-time customer involvement at the right time on a suitable device. The company is creating a single digital framework for delivering improved customer experiences. With improved security measures for digital experiences, the company provides platform and application security. To enable enterprise businesses to create, manage, and improve websites, applications, and other digital experiences, Acquia Inc.'s tools and services were developed around Drupal, an open-source web content management system. The Acquia Digital Experience Platform (DXP) helps marketers, developers, and IT operation teams at thousands of global organizations to quickly create and update digital products and services that engage customers, increase conversions, and help businesses flourish.

  • Adobe is a global computer software provider that offers various media and digital marketing tools. It provides tools for creating and distributing multiple materials, such as graphics, photography, illustration, animations, multimedia, and print. Initially, the company focused on developing software for creativity and multimedia but has recently entered the digital marketing software market. The company operates via three reportable business segments, namely Subscription, Product, Services, and others. The Digital Media segment provides products and services that make it feasible for individuals and small- and medium-sized businesses to produce, distribute, and digital market content. The Digital Experience segment provides a more comprehensive range of goods, services, and products for planning, organizing, executing, evaluating, and enhancing customer experience. The company offers products and services for developing, supervising, executing, and improving digital marketing and advertising under the Digital Experience segment and has a global presence spanning North America, Asia Pacific, Latin America, Europe, and Middle East & Africa.

  • IBM Corporation is a provider of technological solutions and enterprise software. The company serves multiple business sectors such as electronics, education, aerospace and defense, automotive, banking and financial, energy and utilities, healthcare, insurance, life science, and government. The company has a well-established R&D division, IBM Research, where scientists focus on developing advanced solutions based on the latest technologies, such as artificial intelligence, blockchain, automation, cloud computing, hybrid cloud, quantum computing, security, supply chain, data and analytics, IT infrastructure, and business operations. IBM security services include security for cloud, data, application and managed IT operations, security governance, and identity and access management. The company is focused on providing software-defined networking solutions to its customers. IBM Corporation operates through four business segments, namely Software, Consulting, Infrastructure, and Financing. The company provides consulting services for supply chain, operations, data and analytics, edge, finance and outsourcing, risk management, procurement, and big data and platforms. It has various strategic partners such as Adobe Inc., Apple Inc., Salesforce, Inc., Samsung Electronics Co., Ltd., Workday, Inc., and Microsoft Corporation.

  • Liferay Inc. offers online open-source portal platform services such as workflow adaptation, content management, application customization, data organizing services, technology consulting, product training, and system support services. The company’s product portfolio comprises Liferay Experience Cloud, Digital Experience Platform (DXP) Cloud, and Analytics Cloud. Intranets, client portals, partner gateways, websites, and integration platforms represent the use cases in its solutions portfolio. Liferay DXP, which assists clients in creating unique solutions and attending to their particular demands, offers capabilities such as content management, experience management, and business process automation. The company caters to industries such as financial services, manufacturing, healthcare, retail, insurance, and the public sector.

  • Microsoft Corporation  is a multinational technology corporation that offers computer software, consumer electronics, personal computers, related services, and cloud-based solutions. The company offers business solutions such as Microsoft Cloud, Microsoft Security, Azure, Dynamics 365, Microsoft 365, Microsoft Teams, Microsoft Industry, and Advertising. The company’s operations are categorized into three segments: Productivity and Business Processes, Personal Computing, and Intelligent Cloud. The company caters to sectors and industries such as healthcare, automotive, banking, capital markets, consumer goods, insurance, manufacturing, government, defense and intelligence, education, energy, financial services, NGOs, retail, media and entertainment, public safety and justice, telecommunications, and sustainability. Microsoft Customer Data Platform (CDP) is an intelligent data source that provides consistent customer experiences throughout an omnichannel customer journey when shared as comprehensive 360-degree customer profiles. Its Customer Relationship Management (CRM) and Content Management System (CMS) are used by businesses to deliver personalized customer interactions.

  • OpenText Corporation is a software provider that offers services and solutions for information management software to individuals, small- and medium-sized businesses (SMBs), corporations, and governments. The company operates through four business segments: Cloud services and subscriptions, Customer support, License, Professional service, and other. The company is engaged in designing, developing, marketing, and selling information management software and solutions. Additionally, the company offers the OpenText Developer Cloud, key developer API services, the Discovery platform, which provides forensics and non-structured data analytics, AI and analytics that leverage both structured and unstructured data, digital process automation solutions that help organizations become data-driven enterprises, and the OpenText Digital Experience platform. Moreover, the company also develops, markets, and sells Enterprise Information Management (EIM) software and solutions. The company’s broader portfolio includes suites and platforms supporting customer experience management, business process management, enterprise content management, business networks, analytics, and discovery.

  • Oracle is primarily engaged in developing database management systems and cloud engineering services. The company provides its products to industries such as energy and water, hospitality, media and entertainment, oil and gas, wholesale distribution, life sciences, government and education, food and beverage, automotive, communications, consumer goods, construction and engineering, and industrial manufacturing. Its product portfolio includes Oracle cloud infrastructure, Oracle cloud applications, and hardware and software. Through Oracle cloud applications, the company offers various services that provide supply chain planning, project management, risk management and compliance, Human Capital Management (HCM), enterprise performance management, manufacturing and inventory management, and consumer experience and content management. The company operates through three business segments, namely Cloud and license, Hardware, and Services. The company’s hardware systems comprise servers, networking, oracle-engineered systems, industry-specific hardware, operating systems, virtualization software, and management software. Moreover, the company provides three primary cloud services, namely platform-as-a-service, software-as-a-service, and Infrastructure-as-a-Service (IaaS).

  • SAP SE, formerly known as SAP AG, is a software solution provider. The company’s enterprise software solutions help manage customer relations and business operations. Its product portfolio comprises analytics, content & collaboration, financial management, mobile technology management, product lifecycle management, supply chain management, and supplier relationship management solutions. The company also offers products and services including IoT & digital supply chain, Enterprise Resource Planning (ERP) and digital core, digital platform, procurement & networks, analytics, finance, people engagement, and customer experience. The company develops enterprise management and e-business software, consulting, and training facilities for businesses using its applications software. The company's solutions span application areas such as asset management, trade, finance, human resources, production, marketing, sales, services, procurement, supply chain, sustainability, engineering, construction, and research and development. SAP SE offers a digital experience platform under its SAP Cloud Platform Experience Maker solution portfolio.

  • Sitecore is a customer experience management company that offers multichannel marketing automation and web content management software. It provides a cloud-based AI-powered platform with tools for managing content and operations, marketing automation, managing customer data, personalizing and testing customer engagement, managing orders, managing digital assets, managing search and merchandising, and designing storefronts and marketplaces. The company’s product offerings include Sitecore Experience Platform, Sitecore Experience Commerce, Sitecore Customer Data Platform (CDP), Sitecore Experience Manager, Personalization, Marketing Automation, Sitecore Send, Sitecore Cortex, and integration products. The company is a solution provider to over 5,200 brands, including Carnival Cruise Lines, American Express, L'Oréal S.A., and Kimberley-Clark. The company has marked its presence in countries such as the U.S., the U.K., Australia, the Netherlands, Sweden, Japan, Canada, Germany, Singapore, France, Belgium, Malaysia, China, Indonesia, and India.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Digital Experience Platform Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 - 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Digital Experience Platform Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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