Digital Experience Platform Market Size, Share & Trends Report

Digital Experience Platform Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Deployment (On-premise, Cloud), By Application, By End-use, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-3-68038-886-2
  • Number of Report Pages: 130
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

Market Segmentation

  • Digital Experience Platform Component Outlook (Revenue, USD Million, 2018 - 2030)
    • Platform
    • Services
  • Digital Experience Platform Deployment Outlook (Revenue, USD Million, 2018 - 2030)
    • On-premise
    • Cloud
  • Digital Experience Platform Application Outlook (Revenue, USD Million, 2018 - 2030)
    • Business-to-Consumer
    • Business-to-Business
    • Others
  • Digital Experience Platform End-use Outlook (Revenue, USD Million, 2018 - 2030)
    • BFSI
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Retail
    • Others
  • Digital Experience Platform Regional Outlook (Revenue, USD Million, 2018 - 2030)
    • North America
      • North America Digital Experience Platform Market, by Component
        • Platform
        • Services
      • North America Digital Experience Platform Market, by Deployment
        • On-premise
        • Cloud
      • North America Digital Experience Platform Market, by Application
        • Business-to-Consumer
        • Business-to-Business
        • Others 
      • North America Digital Experience Platform Market, by End-use
        • BFSI
        • Healthcare
        • IT & Telecom
        • Manufacturing
        • Retail
        • Others
      • U.S.
        • U.S. Digital Experience Platform Market, by Component
          • Platform
          • Services
        • U.S. Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • U.S. Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • U.S. Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Canada
        • Canada Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Canada Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Canada Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Canada Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
    • Europe
      • Europe Digital Experience Platform Market, by Component
        • Platform
        • Services
      • Europe Digital Experience Platform Market, by Deployment
        • On-premise
        • Cloud
      • Europe Digital Experience Platform Market, by Application
        • Business-to-Consumer
        • Business-to-Business
        • Others
      • Europe Digital Experience Platform Market, by End-use
        • BFSI
        • Healthcare
        • IT & Telecom
        • Manufacturing
        • Retail
        • Others
      • U.K.
        • U.K. Digital Experience Platform Market, by Component
          • Platform
          • Services
        • U.K. Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • U.K. Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • U.K. Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Germany
        • Germany Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Germany Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Germany Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Germany Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • France
        • France Digital Experience Platform Market, by Component
          • Platform
          • Services
        • France Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • France Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • France Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Italy
        • Italy Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Italy Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Italy Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • France Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Spain
        • Spain Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Spain Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Spain Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Spain Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others 
    • Asia Pacific
      • Asia Pacific Digital Experience Platform Market, by Component
        • Platform
        • Services
      • Asia Pacific Digital Experience Platform Market, by Deployment
        • On-premise
        • Cloud
      • Asia Pacific Digital Experience Platform Market, by Application
        • Business-to-Consumer
        • Business-to-Business
        • Others
      • Asia Pacific Digital Experience Platform Market, by End-use
        • BFSI
        • Healthcare
        • IT & Telecom
        • Manufacturing
        • Retail
        • Others
      • China
        • China Digital Experience Platform Market, by Component
          • Platform
          • Services
        • China Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • China Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • China Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • India
        • India Digital Experience Platform Market, by Component
          • Platform
          • Services
        • India Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • India Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • India Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Japan
        • Japan Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Japan Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Japan Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Japan Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Australia
        • Australia Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Australia Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Australia Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Australia Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • South Korea
        • South Korea Digital Experience Platform Market, by Component
          • Platform
          • Services
        • South Korea Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • South Korea Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • South Korea Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
    • Latin America
      • Latin America Digital Experience Platform Market, by Component
        • Platform
        • Services
      • Latin America Digital Experience Platform Market, by Deployment
        • On-premise
        • Cloud
      • Latin America Digital Experience Platform Market, by Application
        • Business-to-Consumer
        • Business-to-Business
        • Others
      • Latin America Digital Experience Platform Market, by End-use
        • BFSI
        • Healthcare
        • IT & Telecom
        • Manufacturing
        • Retail
        • Others
      • Brazil
        • Brazil Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Brazil Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Brazil Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Brazil Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Mexico
        • Mexico Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Mexico Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Mexico Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Mexico Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Argentina
        • Argentina Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Argentina Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Argentina Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Argentina Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
    • Middle East & Africa
      • Middle East & Africa Digital Experience Platform Market, by Component
        • Platform
        • Services
      • Middle East & Africa Digital Experience Platform Market, by Deployment
        • On-premise
        • Cloud
      • Middle East & Africa Digital Experience Platform Market, by Application
        • Business-to-Consumer
        • Business-to-Business
        • Others
      • Middle East & Africa Digital Experience Platform Market, by End-use
        • BFSI
        • Healthcare
        • IT & Telecom
        • Manufacturing
        • Retail
        • Others 
      • UAE
        • UAE Digital Experience Platform Market, by Component
          • Platform
          • Services
        • UAE Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • UAE Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • UAE Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • Saudi Arabia
        • Saudi Arabia Digital Experience Platform Market, by Component
          • Platform
          • Services
        • Saudi Arabia Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • Saudi Arabia Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • Saudi Arabia Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others
      • South Africa
        • South Africa Digital Experience Platform Market, by Component
          • Platform
          • Services
        • South Africa Digital Experience Platform Market, by Deployment
          • On-premise
          • Cloud
        • South Africa Digital Experience Platform Market, by Application
          • Business-to-Consumer
          • Business-to-Business
          • Others
        • South Africa Digital Experience Platform Market, by End-use
          • BFSI
          • Healthcare
          • IT & Telecom
          • Manufacturing
          • Retail
          • Others

Digital Experience Platform Market Dynamics

Drivers: Shifting Focus Of Various End-Use Companies Toward Enhancing Consumer Experience Across Different Digital Touchpoints

End-user companies are focusing on improving the content on their digital touchpoints with the use of digital experience platforms to enhance user experience and increase the customer retention rate. As the companies expand their content reach to multiple digital channels, it becomes essential to manage all the data and control the information delivered to the users. RESTful Application Programming Interfaces (APIs) in DXPs enable software developers to allow user systems to connect to several digital channels for business customers to access the content. With DXPs, an end-user company can continuously develop & deliver content to customers across various digital touchpoints, create consumer analytics reports to plan a marketing strategy, and maintain collaboration between the DevOps team & the digital marketing team. The growing focus of telecommunications companies on enhancing their future-proof 5G systems and customer care services is encouraging various industry participants to attract critical clients and increase their net sales from the IT & telecom sectors.

Restraints: Complexity In Omnichannel-Generated Data Integration And Roi Calculations

Advancements in marketing analytics and the growing focus of end-use companies on creative advertising to improve their customer base are boosting the adoption of DXPs in the majority of the end-use sectors. However, the issues in determining the ROI and managing the omnichannel-generated data are anticipated to hamper the DXP market growth over the forecast period. Due to their complex software designs, end-user companies need a proper framework at their digital touchpoints to ensure the accurate distribution of content. For the preparation of this framework to control the data flow through DXPs, the companies need to invest in another software development, increasing the ownership costs of DXPs. Moreover, the new framework does not guarantee the optimization of the content flow across multiple digital touchpoints. Digital experience platforms are highly dependent on technological evolution. DXP vendors are emphasizing designing DXPs that provide ROI details and manage the content at multiple digital channels to improve their revenue streams.

Opportunity: Rising Investments In Ai And Big Data Analytics Technologies

Rising public and private investments in AI and big data analytics technologies are anticipated to create significant opportunities for the digital experience platform market growth. With the integration of AI and Machine Learning (ML), marketers are automating their marketing processes such as content creation and data analysis, and ensuring security compliances. With AI, companies are integrating chatbots into their websites to address various consumer queries. An AI-powered chatbot efficiently provides solutions and personalized assistance to users. Additionally, AI uses Natural Language Processing (NLP) to determine intent via the user’s semantic vector search for optimizing search engine performance. By establishing intent, these AI-powered NLP tools ensure that users never reach zero results and are engaged on the brand's digital channels. Startups operating in the industry are also strengthening their financial capabilities to improve their DXPs service offerings and expand their global presence.

What Does This Report Include?

This section will provide insights into the contents included in this digital experience platform market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Digital experience platform market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Digital experience platform market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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