GVR Report cover Dishwashing Detergent Market Size, Share & Trends Report

Dishwashing Detergent Market Size, Share & Trends Analysis Report By Product (Machine Dishwashing Detergents, Hand Dishwashing Detergents), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-937-2
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global dishwashing detergent market size was valued at USD 17.98 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.2% from 2022 to 2028. This can be credited to the growing demand for sustainable and efficient cleaning products. Emerging economies and rising disposable income are likely to propel the market demand over the forecast period. In addition, increasing demand for eco-friendly and bio-based products over chemical-based products has augmented the growth of the market. Growing adoption of the product in the primary and secondary housing sectors, coupled with developments in detergent product packaging, is also likely to boost the market growth over the forecast period.

U.S. dishwashing detergent market size, by distribution channel, 2019 - 2028 (USD Billion)

Factors such as environmental regulations and changing behavior of consumers toward eco-friendly products are anticipated to drive the market over the forecast period. Furthermore, growing rapid urbanization across the world is expected to augment the market growth over the coming years. Additionally, advertisement and promotional strategies by the key players aid in the growth of the market.

The COVID-19 pandemic has negatively impacted various industries as well as global economies. The whole world was suffering from the lockdown situation and strict social distancing announcing to limit the spread of the virus. Owing to the COVID-19 pandemic, the growth of the industries such as consumer goods and packaging had been steady. Supply chains of raw materials required for manufacturing and the supply chain of dishwashing detergents got affected, thus hindering the growth of the market. With a short period of crisis, the global economy is expected to grow normally as earlier. 

Dishwashing detergents are used for cleaning utensils as cleaning agents. Considering the busy lifestyles and convenience of the citizens, dishwashing detergents become more popular. The growing investment by major players to launch new products is further estimated to boost the industry sales. However, the availability of counterfeit or cheap substitutes and strict environmental regulations in some regions may hamper the growth of the market over the coming years.

Distribution Channel Insights

The offline distribution channel segment held the largest revenue share of more than 80.0% in 2021. The offline segment consists of supermarkets, hypermarkets, specialty stores, and retail stores. Demos of dishwashing detergent products organized by the manufacturing and marketing vendors are fueling the segment growth. Growing organized retail sector in developing countries such as India, Singapore, Malaysia, and China is expected to increase the demand for dishwashing detergents in the coming years. Owing to these factors, this segment is anticipated to witness growth over the coming years. On the basis of distribution channels, the market is segmented into offline and online channels. 

The online segment is likely to register the highest CAGR of 10.2% over the forecast period owing to its growing usage. A rise in the sale of dishwashing detergents through online distribution channels mainly through company-owned websites of dishwashing detergent manufacturers along with numerous e-commerce platforms such as Walmart, Amazon, and other e-commerce platforms around the world is anticipated to boost the growth of this segment. This is likely to create a variety of opportunities for suppliers and manufacturers in this market. 

Product Insights

The hand dishwashing detergents segment held the largest revenue share of more than 60.0% in 2021 due to the increasing demand. There has been significant growth in demand for hand dishwashing detergents in emerging economies such as China, India, and Malaysia as they are economical. Thus, all these factors are expected to fuel the growth of the segment over the forecast period. Based on product, the market is segmented into machine dishwashing detergents, hand dishwashing detergents, and others including ancillary products.

Global dishwashing detergent market share, by product, 2021 (%)

The machine dishwashing detergents segment is expected to emerge as the fastest-growing segment over the forecast period. This can be attributed to the increasing adoption of machines to clean utensils in developed countries. The increasing demand for machine dishwashing detergents from developed regions such as North America and Europe is also a key driver. 

Regional Insights

Europe held the largest revenue share of more than 35.0% in 2021 owing to the significant utilization of dishwashing detergents. Growing demand for machine dishwashing detergents owing to the increasing number of dishwashers per house in this region is augmenting the growth of this market. In addition, stringent environmental regulation is creating opportunities for eco-friendly and bio-based dishwashing detergents manufacturers. This is also expected to aid the market growth in the coming years.

North America is expected to register the fastest CAGR of 9.0% from 2022 to 2028. This can be attributed to the growing demand for environment-friendly products in this region. In this region, demand for dishwashing detergents is high owing to their consumption in automatic dishwashing machines. Moreover, promotional strategies, appropriate use of social media for advertisement, and developments and advancements in dishwashing detergents are altogether boosting the growth of the market in this region. Dishwashing detergent manufacturers are developing and improving products in terms of quality, packaging, and colors. Furthermore, there has been significant growth in the utilization of sustainable dishwashing detergent products in this region. 

Key Companies & Market Share Insights

Manufacturing companies are focused on the launch of new innovative products considering the customer requirements and increased demand for dishwashing detergents. Moreover, the adoption of the e-commerce platform by vendors to sell and fulfill the demand for dishwashing detergents. Key players are investing in R&D activities to launch new improved sustainable dishwashing detergent products in the competitive market space to meet the increasing demand for dishwashing detergents.

For instance, in October 2021, Unilever SA, a leading dishwashing detergent manufacturer, launched a dishwashing liquid containing captured carbon. This launch is expected to shift from fossil fuels. In another instance, in February 2022, Procter & Gamble, a consumer goods giant from the U.S., launched Gain Power Blast, a new aroma-packed dishwashing spray. Furthermore, key players are focusing on an alternative to chemical-based products with eco-friendly products, along with the expansion of their presence in the market. Some prominent players in the global dishwashing detergent market include:

  • Procter & Gamble (Cascade)

  • Unilever

  • Henkel AG & Co. KGaA (Pril)

  • Reckitt Benckiser Group PLC (Finish)

  • Colgate-Palmolive Company

  • Kao Corporation

  • The Clorox Company

  • Bombril

  • Dropps

  • Blueland

Dishwashing Detergent Market Report Scope

Report Attribute


Market size value in 2022

USD 19.27 billion

Revenue forecast in 2028

USD 31.26 billion

Growth rate

CAGR of 8.2% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Distribution channel, product, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; India; South Africa; Brazil

Key companies profiled

Procter & Gamble (Cascade); Unilever; Henkel AG & Co. KGaA (Pril); Reckitt Benckiser Group PLC (Finish); Colgate-Palmolive Company; Kao Corporation; The Clorox Company; Bombril; Dropps; Blueland

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global dishwashing detergent market report on the basis of distribution channel, product, and region:

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

    • Offline

    • Online

  • Product Outlook (Revenue, USD Million, 2017 - 2028)

    • Machine Dishwashing Detergents

    • Hand Dishwashing Detergents

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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