Donkey Milk Market Size, Share & Trends Analysis Report By Form (Liquid, Powder), By Application (Food & Beverages, Cosmetics & Personal Care), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global donkey milk market size was valued at USD 23.2 million in 2021 and is expected to expand at a CAGR of 9.9% from 2022 to 2028. This can be credited to the growing adoption of the product from the European economy, such as the U.K. and Germany. Moreover, the rising awareness for skincare products and growing demand for powder-based jenny milk across the globe are anticipated to boost the market growth during the forecast period. During the COVID-19 period, the use of donkey’s milk increased owing to its benefits like high vitamin content as well as its ability to increase the immune system, which in turn has driven the market growth.

In March 2020, European Union implemented a national lockdown to reduce the effect of the novel coronavirus disease. The supply chain of essential goods & services had affected during the financial year 2019-2020. The donkey milk sale has augmented during the COVID-19 period due to its high nutritive quality, such as protein, iron, vitamins, minerals, and others. In the COVID-19 pandemic, the demand for milk products has slightly increased due to the growing demand for lactose. Moreover, the increased focus to boost the immunity system is a major factor to propel the market growth.

The growing acceptance of jenny milk to accomplish the demand for essential antioxidants and nutrients is the major factor driving the market growth. Moreover, the rising demand for highly digestible milk products in developing countries such as China and India is anticipated to aid the business growth. A surge in demand for natural ingredients and the current trend toward clean labeling will likely drive the development of the donkey milk market. Rising demand to procure cost-effective cosmetics & personal care products is the upcoming opportunity for the market.

However, the high maintenance cost needed to run the equipment of milk dairy is hampering the donkey milk market growth. At present, key players are procuring the fat-free omega-3 jenny milk in powder form to gain the traction of milk consumers. Hence, the market is expected to showcase significant market growth during the assessment period. As per Food and Agriculture Organization (FAO), donkey’s milk can be considered a balanced diet, and dairy foods as it is rich in dietary energy and protein.

Donkey milk is mainly utilized in the manufacture of cheese, chocolates, as well as cheddar. Its properties are almost identical to that of human milk because it contains components like lactose and proteins. In most cases, it is used as an alternative for infants with cow milk protein allergies. Moreover, it contains immune-increasing compounds, which safeguard toddlers from allergies and diseases. In addition, the large content of lysozyme offers stoppage from a pathogenic microorganism.

Growing investment from the U.K.-based key players is estimated to boost the market growth. The major key players in the market are procuring value-added fat-free jenny milk. This fat-free milk is used to improve the body's metabolism. Rapidly growing demand for soap and cosmetics from the consumers of the European region is driving the industry growth.

Form Insights

The powder segment contributed to the highest share of over 65% of the global market revenue in 2021. The donkey milk powder origin is natural, and it is an important element that is largely utilized in the cosmetics industry. In addition, the donkey milk powder is mainly a rich source of minerals, essential fats, protein, bioactive enzymes, and several growth factors like riboflavin, and vitamin D, which offer natural growth to the skin and tone it. Rising investment from private firms to procure powder milk is projected to continue to grow in the market in the upcoming years. The better ease of access with lower cost further helps this segment to collect large revenue in 2021.

The liquid segment will register the highest growth during the forecast period. The growth in the segment is credited to the increasing use of Illumina cream, firmness cream, and shower gel shampoo to accomplish the demand for cosmetics & personal care products. The liquid form of milk is a heat-sensitive ingredient that consists of carbohydrates and amino acids. Owing to this reason, the liquid segment is projected to show growth during the forecast timeline.

Application Insights

Cosmetics & personal care contributed a share of around 60% of the global market revenue in 2021. This is owing to the increase in requirements by the personal care industry, and escalating demand for innovative natural ingredients. In addition, the growing demand for herbal cosmetics and personal care products, such as peels and face masks. Jenny milk consists of naturally-derived cosmetic ingredients with unique cosmetic properties. The increased adoption of fairness cream to maintain the lightweight texture of the skin will propel the market demand.

The food & beverages segment is projected to register the fastest growth during the forecast timeline. This is because of the proteins, lactose, and mineral present in donkey milk. Moreover, donkey's milk contains immune-increasing compounds, which keep children from infections as well as diseases which further drives the development of the segment. Increasing demand for milk powder in the U.S. and Canada for dietary supplements will further boost the industry sales.

Regional Insights

Europe made the largest contribution to the global donkey milk market with over 35% share in 2020 due to the increasing demand for herbal cosmetics products in the U.K., Germany, and Italy. The growing adoption of jenny milk in the U.K. to maintain sustainable health is propelling the market growth. Europe is the main consumer of donkey’s milk, and important nations such as Spain, Belgium, Portugal, Italy, Bulgaria, France, and Greece are the major consumer of donkey’s milk in Europe. The rising consumption of refreshing milk products, the high imports of powder-based jenny milk, and the increasing health concern of consumers are expected to boost the market.

Asia Pacific is projected to witness a CAGR of 10.5% from 2022 to 2028. This can be attributed to the increasing demand for nutrient-enriched jenny milk in the region. The emerging trend in China to adopt the clean-labeled milk product to maintain a healthy life is propelling the market growth. The demand for the product in Asian countries is expected to increase in the nutraceutical and cosmetic sectors, which will positively support the market growth. The growing adoption of jenny milk in India to procure anti-aging skin products is further estimated to show the fastest growth rate during the forecast period.

Key Companies & Market Share Insights

Companies' main focus is on innovating powder-based products to meet the increasing demand for jenny milk. The prime key players are utilizing firmness technology in cosmetics & personal care products with the help of aloe vera and rosemary to maintain the smoothness of the skin. However, implementing sustainability has its unique challenges and limitations. Multiple companies are targeting the expansion and launch of fat-free liquid milk in the market. In August 2021, Aadvik Foods and products Pvt. ltd., India's first camel milk brand, launched Lac Jennius, a donkey milk powder. With this launch, Aadvik Foods and Products Pvt. Ltd. seeks to toughen its business together with other distinctive lines of products, such as frozen camel milk and also goat milk powder. Major companies operating in the global donkey milk market are:

• Hellenic Asinus Farms

• Stephenson Group Ltd

• Dolphin IBA

• Asinus Atlanticus S. A.

• Donna Tina Farm

• Eurolactis Italia Srl,

• Golden Donkeys Farm

• The Donkey Dairy PTY LTD

• The White Sea & Baltic Company Limited

• Vro Enterprises

Donkey Milk Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the donkey milk market based on form, application, and region.

• Form Outlook (Revenue, USD Million; 2017 - 2028)

  • Liquid

  • Powder

• Application Outlook (Revenue, USD Million; 2017 - 2028)

  • Food & Beverages

  • Cosmetics & Personal Care

• Regional Outlook (Revenue, USD Million; 2017 - 2028)

  • North America

    • U.S.

    • Rest of North America

  • Europe

    • U.K.

    • Germany

    • France

    • Russia

    • Italy

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • Rest of Asia Pacific

  • Central & South America

    • Brazil

    • Argentina

    • Rest of Central & South America

  • Middle East & Africa

    • Saudi Arabia

    • South Africa

    • Rest of Middle East & Africa