Draught beer" or "draft beer” refers to beer that is served on tap, rather than being packaged in bottles or cans. Draught or draft beer is typically stored in kegs or barrels and is poured directly from the tap into a glass or mug for consumption. The demand for the global market is expected to significantly increase in the coming years. The growth of the market can be attributed to several factors such as growing consumer preference for high-quality beer, innovative dispensing technologies, sustainable and eco-friendly packaging, and increasing demand for on-premise consumption. As per the article by Drinks Digest in April 2023, the Super Bowl championship 2022 has positively impacted the drought beer market in the U.S., with an increase in sales of draught beer by about 41% compared to 2021 in one week.
Draft beer is typically consumed in bars, pubs, restaurants, and other on-premise establishments. According to the National[AP2] [AP3] Beer Wholesalers Association, the draft (keg) beer market saw a significant decline in sales due to closures of on-premise retail shops, such as restaurants, bars, hotels, stadiums, and event venues in 2020. The share of draft beer's total volume dropped from 10% in 2019 to around 6% in 2020. However, in 2021, there was a rebound, and the share of the draft (keg) beer in total volume increased to 8%. These statistics show that with the growing hospitality industry, driven by factors such as urbanization, rising disposable incomes, and changing consumer preferences for eating out, the demand for draft beer in on-premise locations is also expected to increase.
Moreover, rising awareness regarding the health advantages of beer is one of the major factors driving the global draught beer market. Drinking draught beer in limit prevents the development of kidney stones and reduces cholesterol. In addition, the sustainability aspect of draft beer, with its reusable kegs and lower carbon footprint compared to packaged beer, has been a growing driver of demand. Craft beer is a significant driver of the draft beer market as many craft breweries prefer to serve their beers on draft to preserve their flavors and aromas, which has contributed to the growth of the draft beer market. Due to the growing craft beer market with an increasing number of small and independent breweries producing unique and artisanal beers, the draft beer market is expected to grow in the coming years.
The perishable nature of draft beer, which can lead to issues with storage and availability, is a primary factor that may negatively impact the growth of the draft beer market. Moreover, lower awareness about draft beer in underdeveloped regions, fluctuating availability of raw materials, and high taxes have also posed challenges to the sector in recent years. To address these issues, key players are focusing on product innovation, sustainable processing, and engaging in mergers and acquisitions with local craft breweries to drive revenue growth in the market.
Key players operating in this market are Heineken, Anadolu Efes, Gold Star, Molson Coors, China Resources Snow Breweries, Carlsberg, New Belgium Brewing Company, and Groupé Castel among others.
By Category Type
By Production Type
Middle East and Africa
Anheuser–Busch In Bev
The Boston Beer Company
China Resources Snow Breweries
New Belgium Brewing Company
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