GVR Report cover E-commerce Apparel Market Size, Share & Trends Report

E-commerce Apparel Market Size, Share & Trends Analysis Report By Type (Women's Apparel, Men's Apparel, Children's Apparel), By Region (North America, Europe, APAC, Central & South America, MEA), And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-925-1
  • Number of Pages: 75
  • Format: Electronic (PDF)

Report Overview

The global e-commerce apparel market size was valued at USD 553.1 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 7.9% from 2022 to 2028. This can be attributed to the growing demand for apparel products on e-commerce platforms from developed regions such as Europe and North America. Correspondingly, the growth is accredited to evolving fashion trends, a growing number of working women, a rising female population, and the surplus spending power of shoppers. Additionally, the rising influence of celebrities and social media are driving the manufacturers to constantly introduce new styles and designs.

U.S. e-commerce apparel market size, by type, 2019 - 2028 (USD Billion)

Moreover, brands have been offering endeavors to expand their customer base, by offering customization of fashion to suit individual needs or discounts, and also by celebrity endorsements. Likewise, the flourishing e-commerce sector is expected to boost the market growth. Besides, the fashion industry has been adversely affected by the COVID-19 pandemic on every level from supply chains to vendors. Also, production ceased and demand plummeted in this area. More importantly, retailing channels have shifted, and buying patterns have transformed. These changes have impacted not only types of products but volumes of products, as well as distribution channels. However, all these factors are projected to show some impact on the market growth during the forecast period. 

Continuously changing consumer spending habits, digital innovation, and rising urbanization are expected to accelerate the market. In addition to this, the increasing online access and the smartphone penetration rate are further propelling the market growth. Moreover, the growing middle-class population along with disposable income is accelerating market growth. However, the rising demand for ethically sourced and green manufacturing materials from consumers may hinder apparel market growth.

The increasing acceptance of e-commerce shopping owing to consumers’ convenience to purchase items from their homes or workplace is propelling the market growth. In addition to this, shopping for apparel has become more convenient and easier for customers due to the rising internet penetration rate, which is expected to accelerate market growth over the forecast period. Moreover, companies are providing a heavy discount on e-commerce apparel buying and easy access to a wide range of products; this may save time and money which further accelerates the market growth.

Furthermore, constant innovation in clothing trends, magazines dedicated to fashion statements, and celebrity endorsements are anticipated to boost the market. Additionally, it is witnessed that brands not only are revolutionizing the trends in general but are also concentrating on introducing apparel suitable for numerous occasions. Correspondingly, the rising investment by the key market players in advertising campaigns, promotional activities, and social media marketing are factors accelerating market growth during the forecast period.

Moreover, growing investments by key players in the latest technologies and focus on easy-to-shop experience on their platforms are factors that are anticipated to boost the industry sales. However, a foremost disadvantage of e-commerce is security and credit card fraud. Consumers may course the risk of identity fraud and related hazards every time they enter their card details into a site. This is an important factor challenging the growth of this market during the forecast period.

Type Insights

The women's apparel type segment contributed to the largest revenue share of more than 68.0% in 2021. This growth is credited to the increasing demand for these items in developed nations such as the U.K., Germany, and France. The upsurge in the number of working women leading to augmented spending on apparel is expected to drive the growth of this segment in the coming years. Increasing fashion consciousness, continuously changing trends, along with sturdy inclination towards ensuing these trends are the crucial factors driving this segment’s growth in the market.  

Global e-commerce apparel market share, by type, 2021 (%)

The men’s apparel type segment is expected to witness a CAGR of 7.7% from 2022 to 2028 owing to increasing demand from developing countries such as China and India. Men’s apparel comprises upper wear, sportswear, lower wear, activewear, sleepwear, innerwear, and ethnic wear. The growth of the segment can be accredited to the growing fashion consciousness amongst millennials. Moreover, the increasing working population across the globe is accelerating the children’s apparel market growth. Additionally, the growing innovation and affordable pricing of children's apparel are factors that are expected to accelerate segment growth during the forecast period. 

Regional Insights

Europe dominated the e-commerce apparel market and accounted for a revenue share of over 36.0% in 2021. This growth is due to the rising demand for women’s apparel from developed nations such as the U.K., France, and Germany. The rising fashion trends usually originate from Europe; this, coupled with the usage of designer apparel, makes it a major market for apparel. Thus, all these factors are expected to drive the growth of this market in this region. Additionally, continuously changing consumers' lifestyles and habits is accelerating the market growth during the forecast period.

In Asia Pacific, the market is expected to register a significant CAGR of 8.7% from 2022 to 2028 owing to the increasing demand for these products in developing countries such as China, Japan, Malaysia, and India. The high concentration of the middle-class population coupled with rising internet penetration is a crucial driving factor for the growth of this market in this region. Rising disposable income along with the rising working population in this region is also driving the growth of this market. Furthermore, manufacturers are developing innovative products range targeting young consumers. This, in turn, is expected to drive the market in the region.

Key Companies & Market Share Insights

Market players are concentrating on introducing innovative methods and research and development with the latest technology, such as AR, for the purchase of products. For instance, Walmart, Inc. has announced that Zeekit, a subsidiary of Walmart has introduced a game-changing technology to Walmart customers i.e. dynamic virtual fitting room platform. Moreover, vendors are investing in the development of new warehouses to flourish the supply chain and increase the storage of products in untapped regions across the globe. This will make it easier to shop for clothes online. Also organized players, small-scale, and regional manufacturers are tying up with e-commerce platforms to increase their customer base. Some of the prominent players in the e-commerce apparel market include:

  • Walmart, Inc.

  • Amazon, Inc.

  • JD.com

  • Alibaba

  • eBay.com 

  • Flipkart

  • Shopify

E-commerce Apparel Market Report Scope

Report Attribute


Market size value in 2022

USD 582.9 billion

Revenue forecast in 2028

USD 941.0 billion

Growth rate

CAGR of 7.9% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD Million and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; Japan; South Africa; Brazil

Key companies profiled

Walmart, Inc.; Amazon, Inc.; JD.com; Alibaba; eBay.com; Flipkart; Shopify

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional, and segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global e-commerce apparel market report on the basis of type and region:

  • Type Outlook (Revenue, USD Million, 2017 - 2028)

    • Women’s Apparel

    • Men’s Apparel

    • Children’s Apparel

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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