The eco-friendly labels market refers to the production and sales of labels that are made from sustainable materials and are designed to minimize their environmental impact. This market has grown in recent years owing to the presence of various manufacturers, consumer priorities towards sustainability, and products that are environmental friendly.
Eco-friendly labels are typically made from materials such as recycled paper, biodegradable plastics, and plant-based materials such as bamboo or sugarcane. They may additionally, incorporate eco-friendly inks and adhesives that do not contain harmful chemicals or solvents.
The market is driven by numerous factors including increasing consumer awareness and demand for sustainable products, regulations for waste and emission reduction, and the need for companies to differentiate their products across the market space. This has led to high competitive environment across the eco-friendly labels market.
The eco-friendly labels market is broadly segmented into material, label type, printing technology, and end-use. The material segment is further categorized into plastic and paper. The label type segment is further sub-divided into shrink labels, stretch labels, pressure sensitive labels, and wet glue labels. Furthermore, the printing technology segment includes, digital, flexography, gravure, offsets, and screen, followed by end-use segment including, automotive, chemical, textile, food & beverage, pharmaceuticals, cosmetic & personal care, and homecare & toiletries.
Some of the key players operating in the market include Avery Dennison Corporation, 3M, UPM Reflatac, Berkshire Labels, Elevate Packaging Inc., JK Labels, SATO Holdings Corporation, HERMA Labels, inkREADible Labels, Paramount Labels, The Label Makers Limited, VR Labels & Stickers, CCL Industries, Signal Ltd., Labels Plus, Zebra Technologies Corp., Crown Labels Mfg. Co. Ltd., Weber Packaging Solutions, Interfas, WEAVEBEL Ltd., Blair Labeling Inc., and Genesis Patterns (Labels).
Prominent players across the eco-friendly market are continuously active in terms of business expansion strategies including production expansion, new product implementation, merger & acquisitions, forward integration, and others. For instance, in October 2022, Whetstone Beer Co. along with a U.S. label manufacturer developed and introduced eco-friendly can label wraps and peel-off stickers. These peel-off stickers adds a unique selling point to the beer manufacturers in regards to the popular culture of collecting and trading beer and brewery stickers along with their utilization in artwork.
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