Electric Blankets Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, Online), By End User (Hotels, Hospitals, Households), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global electric blankets market size was valued at USD 765.4 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 7.1% from 2019 to 2025. The growing incorporation of technological advancements in consumer convenience products and devices is driving the market. Introduction of waterproof, stain-resistant, battery-powered, light-weight, and mobile chargeable products have increased their uptake. Consumers living in countries with long, bitter winters and those suffering from various pain-related ailments are key end-users of electric blankets.

Electric blankets are comparatively less expensive than heaters and are of great use in countries with long and harsh winters. Companies have been focusing on developing well-insulated sheets lined with thick fleece to provide ample natural insulation and warmth. They are also introducing products that can be washed and are portable. For instance, Medisana HDW designed a blanket that is machine washable and is made out of microfiber fleece. It is equipped with four levels of heat settings for better control. Imetec 16175 and Klarstein Dr. Watson XL are some of the other products in this category.

One of the crucial factors threatening market growth is safety concerns. Overheating of this product could be dangerous to the user, especially in the case of pregnant women. These devices produce low-frequency electromagnetic fields, which could prove to be harmful to the fetus. Childhood leukemia and brain tumor are some risks that could result from exposure to extremely low frequencies.

End-user Insights

By end-user, households accounted for the largest share of more than 45.0% in 2018. Increasing disposable income of consumers, coupled with a surge in homeownership in several developing countries, has supported the growth of the segment. Improving lifestyles of people, especially in China, and the introduction of technology-based convenient consumer products are expected to drive the use of electric blankets over the next few years. Affordability, comfort, and benefits have driven product demand across various consumer age groups, especially among those suffering from ailments such as arthritis, muscle pains, sinus problems, fibromyalgia, and painful menstruation.

Commercial sectors such as hotels and hospitals are expected to witness significant growth over the coming years. Increasing the inflow of tourists in colder countries is expected to ramp up the use of electric blankets in the hotel industry. Hospitals offer lucrative opportunities for players in the market as these flexible heating products can help maintain the temperature in a patient’s room during severe cold.

Distribution Channel Insights

Based on the distribution channel, the electric blankets market has been bifurcated into offline and online channels. The offline segment accounted for a revenue share of just under 65.0% in 2018. Physical display of products and the ability to check product features have been major factors driving the popularity of offline sales and distribution channels. Consumers in the U.S. have reported a preference for offline purchases, mainly from mass merchants, followed by retail, department, and specialty stores. In Asian countries, on the other hand, retail purchases witness the highest traction due to easy availability.

However, e-commerce platforms have been gaining popularity as distribution channels, thanks to the growing percentage of tech-savvy consumers and surging inclination toward online shopping. In addition to the emergence of third-party online distributors, this trend has also introduced e-retailers offering quality products to reach out to the rapidly expanding customer base.

Regional Insights

Based on geography, the global market has been segmented into North America, Europe, Asia Pacific, Central and South America, and the Middle East. North America is poised to exhibit the fastest growth over the forecast period, registering a 7.4% CAGR from 2019 to 2025. Europe has been witnessing steady growth in demand for various flexible heating products owing to the weather conditions in the region. Consumers are also willing to spare no expense in staying warm and comfortable during harsh winters.

The Asia Pacific emerged as the largest market in 2018 and is estimated to account for close to 32.0% of the global market by 2025. Market dominance can be attributed to the increasing use and widespread availability of electric blankets in China. China’s purchase quantities amount to roughly 30 million units each year, as they are very easily available, are increasingly affordable, and are also sold in department stores as well as at garage sales.

Key Companies & Market Share Insights

Some of the major players operating in the global market are Jarden Corporation, Shanghai Shenda Co. Ltd., Morphy Richards Ltd., Snugnights UK LLP, Beurer GmbH, Caiyang, Slumberdown, Shijiazhuang Mengjie Industry Co. Ltd., and Silentnight Group Ltd. Concerns over the safety of these products have compelled product manufacturers to focus more on safer, more innovative heating products that cater to consumer needs. Increasing investment in research and studies to address these concerns is a notable trend in the market. Some of the prominent players in the electric blankets market include:

• Jarden Corporation

• Shanghai Shenda Co. Ltd.

• Morphy Richards Ltd.

• Snugnights UK LLP

• Beurer GmbH

• Caiyang

• Slumberdown

• Shijiazhuang Mengjie Industry Co. Ltd.

• Silentnight Group Ltd.

Electric Blankets Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global electric blankets market report based on distribution channel, end-user, and region:

• Distribution Channel Outlook (USD Million, 2015 - 2025)

  • Offline

  • Online

• End-user Outlook (USD Million, 2015 - 2025)

  • Hotels

  • Hospitals

  • Households

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • France

    • Germany

  • Asia Pacific

    • China

    • Japan

  • Central & South America

  • Middle East & Africa (MEA)