Electric Face Cleansers Market Size, Share & Trends Analysis Report By End-Use (Personal, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Electric Face Cleansers Market Trends

The global electric face cleanser market size was valued at USD 8.97 billion in 2023 and is projected to grow at a CAGR of 5.9% from 2024 to 2030. Face-cleansing devices are growing popular among the urban population. Besides, the availability of versatile electronic devices impels the market demand. The popularity of electric face cleansers surged in the past few years and is projected to continue growing in the coming years. The increasing disposable income in the global population and the urge to look young are prominent factors driving the market growth.

The urban population is a top-end user of electric face cleansers. These are mainly used for common skin problems such as dry skin, acne-prone oily skin, and rough skin. A face cleanser exfoliates the face skin and massages the face tissues. The benefit is it reduces wrinkle lines and removes the dead skin on the face. On the other hand, features such as convenience, and time-saving add to the user experience. These products are easily available on e-commerce platforms which has made these products easily accessible. Additionally, the features present in the new innovative products such as massaging and interchangeable brush heads designed for different skin types have been further propelling the market growth.

Furthermore, the detrimental effects of pollution and UV rays on skin health contribute to the demand for face cleansers. The electric face cleansers are driven by rapid innovations such as wireless charging and portable batteries. These factors will boost demand in the forecast period. The trends in the beauty industry focus on improving the skincare experience and personalization. However, this factor may influence the major spending on beauty parlors and spas. Therefore, with the rising significance of electric face cleansers, the demand is projected to grow in the forecast period.

End Use Insights

The commercial segment held the largest market share of 78.5% in 2023. Factors such as the increasing demand for electric face cleansers in spas, salons, and beauty clinics propel the segment growth. The product innovation has led to enhanced product features such as different brush heads for many skin types and advanced technology. Therefore, the rise in skincare needs and the trend towards maintaining skincare routines have played a vital role in market developments. In addition, the increasing collaboration and partnerships among the major players, and the ability of the commercial segment of bulk purchasing power influences the segment growth.

The personal segment accounted for a global market share of 21.5% in 2023. Electric face cleansers are now becoming an essential beauty product for the urban population. It offers the convenience of massaging without any dependency on spas. Moreover, the influence of social media further defines the product’s popularity for individuals. For individual purposes, these devices are customized based on individual preferences.

Distribution Channel Insights

The offline segment held the largest market share of 83.3% in 2023. Factors such as the consumer preference for in-person shopping as the customers prefer the experience of firsthand products. Customers prefer look and feel before buying these products. In addition, the marketing strategies and enhanced customer experience in which the retail outlets and supermarkets are more appealing to the customers, driving the segment’s growth.

The online segment is expected to be the fastest-growing segment with a CAGR of 7.0% over the forecast period. Factors such as convenience, shift in consumer preference for comfort of their home delivery over physical stores, and rising digital adoption as the use of smartphones and digital devices are growing. The competitive pricing helps the customers with comparison and buying the best products has played a significant role in the growth of the market. In addition, platforms adopt strategies such as online advertising, and influential marketing to create a mass awareness for their brands.

Regional Insights

North America held the largest market share of 37.1% in 2023. Factors such as high consumer awareness about skin health and skin routines, technological advancements, increasing investments in research and developments, and a strong retail infrastructure have played a major role in market developments. The shift in consumer buying patterns in the market is evident thereby supplementing the regional demand.

U.S. Electric Face Cleansers Market Trends

The U.S. market accounted for a significant position in the North American region for 2023. Factors such as rapid innovation and developments have encouraged improvements in product features such as customizable settings to cater to specific skincare needs and the presence of high disposable income plays an important role in the market growth. In addition, the cultural emphasis on beauty standards and the increasing influence of social media have further helped in market developments.

Asia Pacific Electric Face Cleansers Market Trends

The Asia Pacific market is expected to be the fastest-growing market with a CAGR of 7.1% over the forecast period.Factors such as changing lifestyles, increasing disposable income, rising consumer awareness about the benefits associated with electric face cleansers, growing urbanization, and technological advancements have resulted in additional features such as the various modes tailored for different skin types and the wide spread of internet has played an important role in the growth of the market.

Europe Electric Face Cleansers Market Trends

Europe held a significant market share of 26.5% in 2023. Factors such as the increasing disposable income and awareness about skin health played a major role in the market growth. Consumers are drawn to eco-friendly products that focus on optimal outcomes. In addition, the increasing presence of online players technological integration has resulted in apps and the emergence of various mobile applications for different customer bases further encourages regional market growth.

Key Electric Face Cleansers Company Insights

Some of the key players in the electric face cleanser market are FOREO, Koninklijke Philips N.V., and other companies. Organizations focus on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

• FOREO is a Swedish beauty and wellness company which are known for its innovative skincare devices the aim of the company is to help individuals achieve a high quality of beauty treatments at home.

• Koninklijke Philips N.V. is a Dutch multinational company that operates mainly in health technology, consumer lifestyle products, and lighting solutions with focus on developing innovative products in the electric face cleanser segment by leveraging its expertise in health technology and consumer electronics.

Recent Developments

• In June 2024, Estée Lauder hosted a scientific board advisory meeting in Seoul, South Korea to share insights on dermatology. The convention focused on recent trends in dermatological procedures in China and South Korea, and positive impact of skin care products in dermatological procedures.

Electric Face Cleansers Market Report Scope

Global Electric Face Cleansers Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electric face cleansers market report based on end use, distribution channel, and region.

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial

  • Personal

• Distributional Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • Saudi Arabia

    • UAE