Email security refers to various practices and methods for securing email accounts, content, and communications from unauthorized access, compromise, or loss. It provides methods for protecting sensitive data from being accessed by unauthorized parties. It is competent at managing all incoming and outgoing emails to identify threats, stop them, and intercept confidential information before it gets into the wrong hands. Using this technology, users may establish strict email filtering guidelines. Detailed firewall rules and anti-virus policies can be developed based on the customer's requirements.
Emails are frequently used to spread spam, malware, spoofing, and phishing attacks. Attackers lure victims into providing sensitive information, opening attachments, or clicking on hyperlinks that download malware onto the victim's device by sending misleading messages. Email is also a practical path for attackers looking to gain a foothold in an enterprise network and steal sensitive company data.
Over the years, businesses have been heavily targeted by sophisticated cyberattacks like email-based phishing and BEC scams, resulting in substantial monetary losses. In BEC, attackers target business email accounts, impersonating clients, partners, and employees to steal money by getting employees to approve payment transfers to cybercriminals' accounts. The rising number of cyber threats, social spam, and the growing adoption of Bring Your Own Device (BYOD) culture drive the email security market. The preference for cloud-based secure email gateways, which offer protection against all modern threats like spam, phishing, and impersonation, as well as email fraud protection, which obstructs phishing emails, is encouraging the growth of the email security market.
The demand for email security is rising due to a shortage of skilled IT professionals; as a result, the need for manual administration of email security configurations and the capacity of the solution that integrates with email security to block threats on both on-premises and cloud platforms. Additionally, the solution's rising popularity is due to its benefits, which include increasing the cybersecurity workforce and experts' productivity, reducing alert fatigue by blocking threats online, and managing the response to threats based on their criticality. These factors all have a positive impact on the email security market.
Major players operating in the email security market are undertaking strategies such as mergers, product launches, joint ventures, and acquisitions. To better serve its customers, Helpsystems, now known as Fortra, LLC, one of the major players in the email security market, acquired Agari in May 2021. This acquisition helped Helpsystems to expand its data security portfolio.
By Industry Vertical
IT & Telecommunications
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