Printing market has grown largely along with the expansion of the personal computer (PC) market. High paced progress in digital technology has made the printing more effective, efficient and it facilitates the work flow. The printing market is competitive and has to consistently offer latest and customized printing solutions to its consumers. The ink jet printer market is evolving slowly.
Inkjet printers are a basic type of consumer printers and the technology works by finely spreading droplets of ionized ink on a paper sheet. The ionized ink drops are directed by magnetic plates in the ink’s path when the paper is fed through the printer. It provides a resolution of 300 - 350 dots per inch. Scan printing and single-pass printing are two types of inkjet printing systems under this category. The product is affordable, easy to maintain and thus convenient for business as well as home users.
The market for inkjet printing is not distinct, and the technology has diverse applications that utilize various equipments and materials. Ink jet printers have commercial as well as industrial applications. Industrial applications include textile printing, industrial glass decoration flooring and building material, ceramics, production of display screen, electronic products, 3D printing etc. Presently, application of ink jet printer in textile industry has huge growth prospects. This innate flexibility of the product has caught attention of leading print equipment suppliers that has urged them to invest in developing new printing systems.
Rapid technological advancement in inkjet printing has changed the way a print is produced. Presently, it is a feasible alternative against traditional methods in varied ways including: packaging and design, wide format and applications. Thermal and piezoelectric technologies used in ink jet printers have been instrumental in propelling demand for these products. Introduction of UV curable ink technology pioneered by Fujifilm has been a key driver to this market. The challenges faced by this market include fierce competition from long established technologies like screen printing, flexographic printing etc, performance of the ink, substrate handling, printing speed and reliability. Employees today opt for email and Internet communication as against paper which may limit the use of printers and pose as a challenge to market growth.
Asia Pacific region owing to economic development is expected to be the largest market for ink jet printers in coming years. The key market leaders in inkjet market include Hewlett-Packard (HP), Canon, Xerox Corp, and Epson etc. The inkjet market may soon see rapid growth with technology proliferation and cost efficiency of the product.
This report by Grand View Research provides complete market estimates and forecasts up to 2020. The study also explains in detail various market dynamics including key drivers, restraints, growth opportunities and competitive landscape. Key questions answered by the report include:
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