Enameled Cookware Market Size, Share & Trends Analysis Report By Product (Oven, Pots, Pans, And Bakery Tray), By Application (Residential, Commercial), By Distribution Channel (Online, Offline, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global enameled cookware market was valued at USD 1.66 billion in 2021 and is expected to attain a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030. The growing number of nuclear families and single-person households, coupled with the increasing number of households undergoing kitchen remodeling and renovation projects, is expected to generate significant demand for enameled cookware products during the forecast period.

The COVID-19 pandemic has brought about a seismic shift in people’s attitudes toward the home environment. Consumers have been spending more on cookware owing to factors such as cooking at home more often, conducting purchases via online platforms, and additional spending leeway realized from not having any outdoor leisure and travel expenditure.

The initial phase of the pandemic put the industry’s supply chain at a standstill due to strict lockdown orders imposed by various countries. This led to a supply shortage in a few economies and consumer demand being unmet. Nevertheless, a considerable increase in home cooking during this time based on the growing anxiety associated with food cooked at public places such as restaurants, cafes, and hotels saw a rise in the sales of various cookware products.

Consumers have been opting for home-cooked meals to protect themselves from outside germs and viruses. The trend toward cooking at home is becoming increasingly popular for a number of reasons, including lifestyle decisions and an increased emphasis on health and hygiene. This situation has been strongly influenced by cooking programs on TV and the internet, as well as local and international food magazines, which have boosted cookware sales throughout the region. The Great British Bake Off and MasterChef, both of which originated in the U.K. but are now popular in numerous nations worldwide.

Additionally, consumers are becoming more eco-conscious about their cookware. Teflon coatings are hazardous and used in the design of many pans. Teflon offers cookware a glossier sheen, however, the fluoropolymers used to achieve this effect are hazardous to the environment. Along with the general public, many chefs are also moving away from Teflon-coated pans in favor of non-toxic yet practical items like cookware with ceramic non-stick coating. As a result, it is anticipated that eco-friendly alternatives to Teflon-coated pans would gain popularity due to growing ethical consumerism.

Cookware made of enamel is both aesthetically pleasing and practical, but it is also expensive for the common individual to purchase. Price fluctuations in commodities including glass, copper, steel, and porcelain enamel are a major barrier to market expansion. The market for cookware can use these basic materials in a variety of ways, and changes in raw material prices directly affect it.

The e-commerce trend is widely witnessed on a global level with an increasing number of people purchasing a variety of merchandise through numerous e-commerce websites. Thus, the growth of the e-commerce industry is likely to provide new growth opportunities for the enameled cookware market over the forecast period.

Product Insights

In terms of revenue, pans dominated the market with a share of around 30.5% in 2021. The product category's numerous uses in culinary procedures like frying, sautéing, making sauces, brewing stocks, braising, and grilling make it a common occurrence in a variety of cooking methods across a wide range of cuisines. The availability of PTFE and PFOA-free non-stick coating is one of the main trends impacting consumer buying habits for enameled pans because these substances are considered unsafe for human consumption.

Ovens are projected to register a CAGR of 7.5% from 2022 to 2030. Due to their growing popularity in rural households in emerging nations, ovens are expected to have the fastest growth rate in the product segment. Modern ovens are operated on a burner that resembles a stockpot. A wide range of temperatures and cooking techniques can be used on heavy gauge metal or ceramic. The oven can be used for almost any type of cookery. These features will drive up the demand for ovens in the enameled cookware market during the forecast period.

Application Insights

In terms of revenue, the residential segment dominated the market with a share of around 68.7% in 2021. Increasing kitchen remodeling activities are also estimated to drive the demand for enameled cookware. According to a report published by Houzz Inc., in 2020 in the U.K., home renovation spending has grown 36 percent in the last year to a median of USD 14,903.2, and investment in kitchen projects, the most popular among renovating homeowners, jumped 15 percent to USD 11,425.7 in 2020 compared with USD 9,935.4 in 2019. Such renovation activities often go hand in hand with the purchase of new cookware that matches the new kitchen interiors, thereby benefiting the market for enameled cookware in the residential sector.

The commercial segment is estimated to attain with fastest CAGR of 7.0% over the forecast period. There has been a rising trend of eating out at restaurants, bars, hotels, and other eating joints more frequently. These places require durable and heat-resistant cookware to cook and keep the food warm for customers. In addition, a booming restaurant industry across the region that focuses on high-quality food & service has encouraged restaurant owners to invest in modern and quality cookware. This also drives the enameled cookware market in the commercial sector.

Distribution Channel Insights

In terms of revenue, the offline segment dominated the market with a share of 69.3% in 2021. Exclusive and company-operated stores indicate the authenticity of the products offered. These add a high level of genuineness, especially at a time when there is a rise in the availability of counterfeit products in the market. As a result, consumers are more inclined toward offline stores. These sales trends are anticipated to aid the dominance of offline sales channels over the forecast period.

The online segment is estimated to attain the fastest CAGR of 7.5% over the forecast period. The digital era has changed several social trends, directly affecting consumer preferences and purchasing behavior. As a result, major brands are adopting online distribution to leverage the increase in the number of Internet users. For instance, in June 2020, Cuisinart launched its e-commerce website that retails approximately 200 products and 1,500 replacement parts from the company’s portfolio. Similarly, brands such as Amazon and eBay have a strong global presence through their retail stores and offer their products online to boost sales.

Regional Insights

Europe dominated the enameled cookware market with a share of 37.5% in 2021. Enameled iron cookware is more common as consumers in this region often have a strong preference for classic-looking products. In this case, their influence for making a purchase decision about cookware is classic-looking and durable cookware. The increase in awareness among consumers about the health issues associated with aluminum, coated, and non-stick cooking utensils is one of the main factors that drive the growth of the market for enameled cookware in Europe.

Asia Pacific is expected to witness a CAGR of 7.2% from 2022 to 2030. Major home improvement projects undertaken by consumers in the region are boosting the growth of enameled cookware. Asian consumers also opt for cookware that is easy to clean since cooking Asian dishes can often mean working with several pots and pans or a lot of prep containers which will boost the demand for enameled cookware over the forecasted period.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of enameled cookware. Players in the market are diversifying their service offerings to maintain market share.

• In September 2022, Le Creuset France SAS introduced enamel glazed cookware and expanded its cookware collection for the fall season. The latest launch, Nutmeg, features layered neutral and calming shades of grey, beige, and soft brown, designed to look great as a standalone as well as with other bold pieces.

• In October 2022, Lodge Manufacturing Company expanded and reconfigured its existing facility in South Pittsburg with USD 56 million investment, thereby creating 239 new jobs in the process.

Some of the key players operating in the global enameled cookware market include: -

• Le Creuset France SAS

• Staub Fonderie SA

• Lodge Manufacturing Company

• Tramontina USA Inc.

• Cuisinart

• Williams-Sonoma Inc.

• Vermicular

• Country Door

• Camp Chef

• The Coleman Company, Inc.

Enameled Cookware Market Report Scope

Global Enameled Cookware Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the enameled cookware market based on product, application, distribution channel, and region.

• Product Outlook (USD Million; 2017 - 2030)

  • Ovens

  • Pots

  • Pans

  • Bakery Tray

  • Others

• Application Outlook (USD Million; 2017 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (USD Million; 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa