GVR Report cover Esterquats Market Size, Share & Trends Report

Esterquats Market Size, Share & Trends Analysis Report By Application (Fabric Care, Personal Care, Industrial), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-2-68038-239-6
  • Number of Pages: 102
  • Format: Electronic (PDF)

Esterquats Market Size & Trends

The global esterquats market size was valued at USD 2,219.1 million in 2022 and is anticipated to grow at a CAGR of 10.2% from 2023 to 2030. Increasing demand for high performance and scented fabric softeners is expected to have a positive impact on growth over the forecast period. Factors, such as increasing disposable income & growing consumer awareness coupled with new developments in fabric softener products, are likely to have a positive impact on the demand over the period. Advancements in technology and the requirement for high-performance & low-cost products have led to the increased usage of esterquats in the manufacturing of fabric softeners. Biodegradability and low toxicity of esterquats have resulted in the replacement of DHTDMAC in fabric softeners in Europe and North America over the past years.

U.S. Esterquats Market size and growth rate, 2023 - 2030

North America is a major esterquats market with high penetration in the fabric care sector. The presence of a large number of market players in the region has led to the development of the market over the past years. Extensive R&D initiatives undertaken by companies including Colgate-Palmolive, P&G, and AkzoNobel in the region are likely to propel product use in the coming years. The growing hair care market is one of the major growth drivers for the industry. Rising awareness regarding the use of environmentally friendly products and consumer inclination toward health & beauty is expected to augment demand over the forecast period.

The increasing youth population in developing economies, urbanization, employment rate, and improving economic conditions are expected to promote the use of hair care products over the forecast period. The availability of numerous products by companies such as P&G and Unilever and increasing trends of salon hair care are likely to further augment demand. The biodegradability of esterquats makes them an important ingredient in the manufacturing of car washes. The solutions are gaining popularity as they not only help in improving aesthetics but also extend the car’s life due to anti-rust and anti-corrosion properties.

Regional Insights

Europe dominated the market and accounted for the largest revenue share of 37.6% in 2022. Countries such as the UK, Germany, Spain, and Italy are the major consumers in the region. The demand is majorly driven by government regulations related to the use of eco-friendly products for end-use applications. The availability of numerous variants of fabric softeners offering consumer-friendly characteristics as soft hand and mildness are likely to augment the utilization of the product in the region.

Global Esterquats Market share and size, 2022

Asia Pacific region is expected to grow at the fastest CAGR of 11.2% during the forecast period. The demand in Asia Pacific is driven by countries such as South Korea, Japan, and China. The growing awareness among consumers about the materials used in the manufacturing of personal and fabric care products is likely to aid growth in this region. The major manufacturers in the region are involved in expanding plant capacities that manufacture formulations comprising esterquats. Companies such as Akzo Nobel N.V., BASF SE, and Huntsman International LLC are engaged in capacity expansions to cater to the growing demand in personal care and fabric care markets in the region.

Dryer sheets are highly popular as fabric softeners in North America. However, the market is likely to witness shift in demand towards concentrated liquid fabric softeners which is expected to propel increase in volume consumption over the forecast period. In addition, detergents containing fabric softeners are also being increasingly used, thereby augmenting demand for esterquats in the region.

Latin America is one of the fastest-growing markets for esterquats globally. Rising environmental concerns such as the conservation of water majorly contribute toward a rise in product demand. Reducing the number of rinse cycles helps in short cycle time, reduction in efforts, and saving water. Manufacturers of fabric softeners in the region are attempting to develop products that require less water.

Application Insights

The fabric care segment held the largest revenue share of 90.8% in 2022.Growing awareness regarding the use of the chemical as a fabric softener, which helps in maintaining the quality and the texture of the cloth is anticipated to positively affect the market growth.

Esterquats find extensive use in fabric softener manufacturing owing to their exceptional properties that enhance textile quality. Previous iterations of fabric softeners relied on fatty acid bases, which indeed softened the fabric but compromised its absorbency. These conventional softeners were non-biodegradable, prompting a surge in demand for biodegradable and environmentally friendly fabric softener ingredients.

Esterquats have been incorporated into softener formulations to provide additional benefits such as stability, effective softening performance, and absence of solvents and odor, along with facilitating a pleasing ironing effect. Furthermore, fabric compounds containing esterquats are less likely to be released into the environment. To augment the post-wash fragrance of garments, modern softeners have also begun to incorporate scents into their compositions.

Factors such as changing consumer lifestyles and increasing buying power are expected to propel growth over the forecast period. Rising demand for washing machines is also likely to aid the market growth of fabric softeners.

The personal care segment is expected to grow at the fastest CAGR of 12.0% over the forecast period. Personal care products such as beauty products, shampoos, shaving equipment, soaps, and shower gels play an important role in a consumer's life. Consumers prefer personal care products that are efficient. This trend has prompted manufacturers to innovate new formulations and preparation methods to integrate esterquats in numerous personal care products.

Esterquats are used as cationic surfactants in industrial applications such as washing, cleaning products, and paper softening. The surface activity, substantively, antimicrobial, and antistatic properties of esterquats make them a popular choice for use in industrial applications. The use of cleaning solutions helps prevent corrosion and enhance the life of the equipment.

Key Companies & Market Share Insights

The expansion of distribution channels is a key strategy adopted by companies in the past years. A large number of companies are involved in the development of technologies. In addition, manufacturers are undertaking extensive R&D for the development of effective and high-quality products.

Key Esterquats Companies:

  • Stepan Company
  • Kao Chemicals Europe, S.L.U.
  • Evonik Industries
  • Akzo Nobel N.V.
  • Chemelco
  • The Lubrizol Corporation
  • Italmatch Chemicals S.p.A.

Recent Developments

  • In August 2022, CLARIANT announced it had reached an agreement to sell its quats business to Global Amines Company Pte. Ltd. The move is a step in the direction of CLARIANT’s push towards transforming its portfolio and focusing on specialty chemicals. The deal includes the sale of company sites in Indonesia, Germany and Brazil and is expected to account for USD 113 million.

  • In November 2020, Stepan Company launched ‘STEPANQUAT Soleil’, a sustainable hair conditioning agent derived from non-geneticaly modified organism (GMO) sunflower oil gathered from Spain and France. The product uses biodegradable esterquat which helps to keep its environmental footprint to a low level.

Esterquats Market Report Scope

Report Attribute


Market size value in 2023

USD 2,441.0 million

Revenue forecast in 2030

USD 4.84 billion

Growth Rate

CAGR of 10.2% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Report updated

October 2023

Quantitative units

Volume in Kilotons, Revenue in USD million and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; Japan; India; South Korea; Brazil; Argentina; Saudi Arabia; South Africa

Key companies profiled

Stepan Company; Kao Chemicals Europe, S.L.U.; Evonik Industries; Akzo Nobel N.V.; Chemelco; ABITEC; BASF SE; The Lubrizol Corporation; Italmatch Chemicals S.p.A.; CLARIANT

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

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Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Esterquats Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global esterquats market based on application, and region:

Esterquats Market Trends, by Region, 2023 - 2030

  • Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • Fabric Care

    • Personal Care

    • Industrial

  • Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

    • Central & South America

      • Brazil

      • Argentina

    • Middle East and Africa

      • Saudi Arabia

      • South Africa

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