Ethnic Food Market Size, Share & Trends Analysis Report By Type (Chinese, Japanese, Mexican, Italian), By Distribution Channel (Convenience Stores, Grocery Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Ethnic Food Market Size & Trends

The global ethnic food market size was estimated at USD 48.6 billion in 2024 and is expected to grow at a CAGR of 8.3% from 2025 to 2030. The market growth can be attributed to the increasing multiculturalism and globalization of societies. As people from diverse ethnic backgrounds migrate and settle in various parts of the world, they bring their culinary traditions and heritage with them. This cultural exchange has enriched local food offerings and made ethnic cuisines more accessible to a broader audience. Moreover, millennials and Gen Z consumers, who are more adventurous and open to trying new flavors, have further propelled the demand for authentic ethnic food experiences.

Many ethnic cuisines are based on natural ingredients, featuring a variety of vegetables, lean proteins, and whole grains. As health-focused diets become more popular, consumers increasingly seek ethnic foods that align with their nutritional preferences. For instance, Mediterranean, Middle Eastern, and Asian cuisines often highlight fresh ingredients and plant-based dishes, making them appealing choices for health-conscious individuals. In addition, the popularity of dietary practices such as vegetarianism and veganism has led to a greater interest in plant-based ethnic foods, creating new opportunities for growth in this segment.

The rise of e-commerce and online food delivery services is another critical driver fueling market growth. Consumers increasingly rely on online platforms to discover and order ethnic foods, making it easier for them to access niche products that may not be available in local grocery stores. This trend has allowed small-scale ethnic food producers and restaurants to reach a wider audience and foster a growing appreciation for diverse cuisines. Furthermore, social media plays a vital role in amplifying these culinary experiences, as visually appealing dishes gain traction on platforms like Instagram and TikTok, influencing consumer choices and driving demand.

The evolving consumer preferences toward sustainability and ethical sourcing drive changes in the market. As awareness of environmental issues and fair-trade practices continues to rise, consumers are more inclined to support brands prioritizing sustainable sourcing and production methods. This trend is particularly evident in the ethnic food segment, where traditional recipes and practices are combined with modern sustainability efforts. As a result, businesses that can effectively communicate their commitment to these values are likely to thrive in an increasingly competitive marketplace.

The convenience of ethnic foods through ready-to-eat meals, meal kits, and grocery store preparations is also redefining the market. As busy lifestyles become the norm, consumers are looking for quick and easy meal options that do not compromise on flavor or authenticity. Many brands are capitalizing on this trend by offering frozen ethnic meals, spice mixes, and cooking sauces that allow consumers to recreate global flavors at home with minimal effort. This shift towards convenience, combined with a desire for exploration, reflects the dynamic nature of the market, positioning it for sustained growth as more people seek to include global cuisines, including ethnic food varieties.

Type Insights

The ethnic Chinese food segment accounted for a share of 36.7% of the global revenue in 2024, driven by increasing consumer interest in diverse culinary experiences and the globalization of food culture. Moreover, migrant populations often maintain culinary traditions, elevating the demand for authentic Chinese dishes in their localities. Furthermore, the popularity of Chinese cuisine in mainstream food contexts is buoyed by media exposure, such as cooking shows and social media influencers showcasing traditional recipes and fusion cuisine. Furthermore, the popularity of Chinese street food, typified by items such as bao buns and dumplings, has surged, particularly among younger demographics looking for authentic and diverse flavors. Besides, food brands are innovating to blend traditional flavors with modern health trends, allowing them to appeal to an increasingly diverse consumer base.

The ethnic Mexican food segment is expected to grow at a CAGR of 8.5% from 2025 to 2030, driven by increasing consumer awareness and preference for bold and rich flavors. This trend is bolstered by the rising popularity of Mexican street food, such as tacos and tamales, which are often viewed as both authentic and accessible options for casual dining experiences. Moreover, the push for organic and locally sourced ingredients has also made its way into the Mexican culinary scene, with consumers expressing a preference for foods that are not only tasty but also health-conscious. The explosion of interest in plant-based diets has further prompted innovations within the market, leading to the development of plant-based alternatives to traditional Mexican staples, thereby appealing to a broader demographic.

Distribution Channel Insights

The sales of ethnic food through hypermarkets & supermarkets accounted for a share of 36.5% of the global revenue in 2024. As people travel more and engage in cross-cultural interactions, there is a heightened curiosity for authentic ethnic cuisines. Hypermarkets and supermarkets are capitalizing on this trend by expanding their international food offerings and sourcing products from various regions, allowing consumers easy access to a range of authentic ethnic ingredients. This increase in food diversity not only caters to traditional ethnic communities but also appeals to adventurous eaters seeking new flavors. The convenience of purchasing these products in one-stop shops enhances customer satisfaction and encourages further exploration of global cuisines. Furthermore, strategic promotions and branding initiatives within hypermarkets and supermarkets have played a crucial role in shaping the ethnic food landscape.

The sales of ethnic food through online channels are expected to grow at a CAGR of 9.2% from 2025 to 2030. E-commerce platforms have made it easy for consumers to explore an expansive range of ethnic products that may not be readily available in conventional brick-and-mortar stores. This shift is primarily driven by the growing convenience and accessibility of online shopping, coupled with a more diverse and tech-savvy consumer base eager to explore unique culinary experiences from the comfort of their homes. Moreover, specialty online retailers and major e-commerce platforms are increasingly offering curated selections that cater to various ethnic cuisines, allowing consumers to easily discover and purchase hard-to-find ingredients or ready-to-eat meals from around the world. This trend not only benefits consumers seeking convenience but also supports smaller ethnic food producers and brands in reaching a global audience.

Regional Insights

The ethnic food market in North America captured a revenue share of over 26.4% of the market, primarily driven by the increasing diversity of the population and a rising interest in global cuisines. The U.S. has seen a significant rise in cultural influences from Latin America, Asia, and the Middle East, leading consumers to seek authentic culinary experiences that reflect these heritages. As more people embrace international flavors, there’s a marked shift in dining habits, with consumers increasingly opting for ethnic restaurants, food trucks, and grocery items that showcase global flavors. The growing popularity of plant-based diets and health-conscious eating also prompts adaptions of traditional ethnic recipes, leading to innovative product offerings that cater to these preferences.

U.S. Ethnic Food Market Trends

The ethnic food market in the U.S. is expected to grow at a CAGR of 7.8% from 2025 to 2030. Consumers increasingly seek authentic culinary experiences that reflect different cultural heritages as the population becomes more diverse. Trends indicate that both traditional and fusion ethnic foods are gaining popularity. For instance, the rise of plant-based diets has spurred interest in vegan and vegetarian versions of ethnic staples, such as Indian curries and Middle Eastern falafel. Furthermore, food trucks and pop-up restaurants offering unique ethnic cuisines are becoming popular in urban areas, catering to a growing demand for on-the-go, international flavors.

Mexico ethnic food market is expected to grow at a CAGR of 7.3% from 2025 to 2030. In Mexico, the market is heavily shaped by both its diverse regional cuisines and the influence of international foods brought in by globalization. While traditional Mexican dishes like tacos, enchiladas, and mole remain foundational, increasingly adventurous consumers seek flavors from Asia, the Middle East, and beyond. Cities such as Mexico City have become culinary melting pots, showcasing the fusion of local and international cooking methods. The growing popularity of food festivals and gastronomic events highlights this trend, as they provide platforms for chefs to experiment with collaborations and create unique dining experiences that celebrate both traditional and modern influences.

Europe Ethnic Food Market Trends

The ethnic food market in Europe dominated the market and accounted for revenue share of over 32.1% in 2024 and is expected to grow at a CAGR of 8.3% from 2025 to 2030; The regional market is shaped by a rich blend of cultural influences, creating one of the most diverse culinary landscapes globally. As globalization continues to connect nations, consumers are increasingly exposed to and curious about different culinary traditions. This trend is particularly evident in urban areas, where multicultural populations foster a vibrant demand for ethnic cuisines ranging from Mediterranean and Middle Eastern to Asian and African. Moreover, the availability of ethnic ingredients in supermarkets, coupled with the rise of specialty stores and online platforms, has facilitated easier access to diverse food options, making it simpler for home cooks to experiment with ethnic recipes.

Italy ethnic food market is witnessing significant growth, influenced by changing demographics and lifestyle choices. Italy has long been celebrated for its rich culinary traditions. As more immigrants settle in Italy, traditional Italian cuisine is increasingly supplemented with flavors from other parts of the world, including North African, Middle Eastern, and Asian cuisines. This cultural melting pot is especially evident in urban areas, where food markets, restaurants, and take-out options offer a blend of international flavors that appeal to adventurous eaters. Furthermore, the demand for ethnic food is being driven by younger generations who are more inclined to explore diverse culinary experiences compared to their predecessors.  

The ethnic food market in Germany is profoundly influenced by its immigration history, particularly from Turkey, the Middle East, and Southern Europe. Döner kebabs, among other Turkish specialties, have found a permanent place in the German fast-food landscape, symbolizing the blending of culinary traditions. As curiosity about international cuisines continues to grow, an increasing number of consumers are experimenting with Moroccan tagines, Asian stir-fries, and Balkan pastries at home and in restaurants. This trend is supported by the nation's rising interest in vegetarian and health-oriented dishes, paving the way for integrating global flavors into everyday dining experiences.

Asia Pacific Ethnic Food Market Trends

The ethnic food market in Asia Pacific is expected to witness a CAGR of 8.9% from 2025 to 2030. With countries including India, China, Japan, and Thailand, the region is home to some of the most celebrated culinary traditions in the world. Rising disposable incomes and a growing middle class have led to an increased appetite for variety in food options, with consumers confidently exploring international cuisines. This expanding market is further fueled by the region's burgeoning food delivery services and cloud kitchen models, which allow quick access to ethnic dining experiences without ever having to leave home.

China ethnic food market is expected to witness a CAGR of 8.6% from 2025 to 2030. The availability of vast and diverse food choices comprised of numerous regional cuisines reflects the country's rich cultural heritage. Given the sheer size of the nation, localized flavors and ingredients heavily influence consumers' preferences, leading to an increasing interest in lesser-known ethnic foods. Beyond traditional Sichuan or Cantonese dishes, exploring minority ethnic cuisines, including Tibetan, Uyghur, and Mongolian, is gaining traction. As urbanization continues to rise, consumers are increasingly exposed to this variety, with restaurants and food stalls offering authentic and regional delicacies becoming more prevalent. This trend is further bolstered by young consumers eager to share their dining experiences on social media and explore unique culinary offerings.

The ethnic food market in Japan has remained relatively stable, yet recent trends indicate a growing curiosity about international cuisines. The Japanese palate, traditionally focused on fresh and seasonal ingredients, now embraces flavors from other cultures, especially as travel restrictions have limited global experiences. Thai, Indian, and Mexican cuisines are among the most popular, and contemporary restaurants increasingly offer fusion options that blend Japanese techniques with international flavors. Moreover, the influence of social media and cooking shows contributes to this trend, as more consumers share their culinary journeys and seek out recipes that blend traditional Japanese flavors with global cuisines.

Latin America Ethnic Food Market Trends

The ethnic food market in Latin America is expected to witness a CAGR of 8.0% from 2025 to 2030. The proliferation of food festivals and culinary events celebrating local ingredients and traditional cooking methods has piqued consumer interest and brought regional cuisines, such as Peruvian, Brazilian, and Mexican, to the forefront of global culinary conversations. This recognition has prompted chefs and restaurateurs to innovate and reinterpret traditional dishes, catering to a broader audience while maintaining authenticity. The influence of social media also enhances this visibility, allowing food enthusiasts to share their experiences and explore the region's rich culinary diversity.

Middle East & Africa Ethnic Food Market Trends

The ethnic food market in the Middle East and Africa region boasts a rich culinary heritage deeply rooted in diverse cultures and traditions. The demand for ethnic food in this region is driven by a combination of local inhabitants, expatriates, and increasing tourism that introduces a variety of tastes and preferences. Traditional dishes such as tagines, curries, and grilled meats continue to thrive, but there's also a growing interest in fusion cuisines that blend local flavors with international culinary techniques. Moreover, as the Middle East and Africa experience economic upliftment and urbanization, particularly in countries like the UAE, Saudi Arabia, and South Africa, the food service industry is witnessing significant investments and innovations.

Key Ethnic Food Company Insights

The global market has grown substantially, driven by increasing globalization, cultural diversity, and a growing consumer preference for authentic and diverse culinary experiences. Leading companies such as Associated British Foods PLC, General Mills, Inc., Ajinomoto Co. Inc., McCormick & Company Inc., Orkla ASA, ARYZTA AG, and Paulig Group have carved out significant market share in various countries by continually innovating their product offerings and closely aligning with local tastes. Moreover, major players are enhancing their R&D investment to develop new flavors and healthier versions of traditional dishes, catering to the rising demand for convenience and nutrition among health-conscious consumers. Besides, companies are also expanding geographically, with several food brands entering emerging markets in Asia and Africa to tap into the rising middle class and their appetite for ethnic cuisine.

Mergers and acquisitions have become increasingly prominent as companies seek to consolidate their position within the market and broaden their product portfolios. For example, General Mills has acquired several regional ethnic food brands, which have allowed the company to access new distribution channels and leverage the brand's local knowledge to create tailored marketing strategies. Moreover, companies focus on forming strategic partnerships with local producers and restaurants to enhance authenticity and build consumer trust. As the market continues to evolve, the competitive landscape is expected to shift, with these key players leveraging innovation, strategic expansions, and collaborations to capture a larger share of this dynamic and culturally rich segment.

Recent Developments

• In June 2024, DDC Enterprise, Ltd., a leading multi-brand Asian consumer food company, acquired Omsom, an Asian food brand. The acquisition aims to accelerate Omsom's product innovation, cutting R&D timelines by 50%. In addition, operational synergies are expected to enhance efficiency and improve financial performance for both companies.

• In February 2023, Omsom expanded its retail presence by launching over 550 Target stores across the U.S., effectively doubling its footprint. This strategic move significantly broadens Omsom's market reach and enhances brand visibility nationwide.

• In July 2022, Premier Foods acquired Indian meal kit company The Spice Tailor for USD 57.10 million. The acquisition strengthens Premier Foods' geographic footprint across the UK, India, Australia, Canada, and Ireland, while notably boosting its ethnic foods portfolio in the Australian market.

Ethnic Food Market Report Scope

Global Ethnic Food Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global ethnic food market report based on type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030) 

  • Chinese

  • Japanese

  • Mexican

  • Italian

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Grocery Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa

    • South Africa