Europe Electric Cordless Lawn And Garden Tools Market Size, Share & Trends Analysis Report By Product (Lawn Mowers, Trimmers And Edgers, Chainsaws), By Battery Type, By End Use, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The Europe electric cordless lawn and garden tools market size was valued at USD 2.6 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2022 to 2030. Increasing new residential construction and house improvement activities such as redesigning and rebuilding lawn areas, and garden redevelopment, coupled with high consumer spending capacity are major factors expected to increase demand for electric cordless lawn and garden tools which is expected to drive the market for electric cordless lawn and garden tools during the forecast period. h. Also, the rising awareness among people towards repairing the on-premises garden and hedges, that is damaged due to weather and the benefits of well-maintained lawns are factors expected to augment market growth over the forecast period.

The European region witnessed positive growth in the construction sector over the last few years. In January 2022, the construction output increased by 1.1% in terms of volume which is on the higher end compared to September 2019. Countries such as Germany, Switzerland, and Austria were less impacted due to COVID-19, and the construction sector performed better as most of the projects continued operation unhindered by a lockdown. Thus, increasing residential and commercial construction activities in the region are expected to drive the adoption of lawn and garden tools during the forecast period.  

Consumers' perception pertaining to gardening as a leisure activity is expected to increase demand for products that are compact, battery-operated, and aid them in gardening activities. Also, rising awareness among consumers regarding the health and environmental benefits that gardening offers plays a vital role in augmenting the market for electric cordless lawn and garden tools in Europe. Thus, consumer interest in gardening gaining traction and rising health awareness are reasons anticipated to support market growth over the next few years.

Manufacturers are integrating gardening tools and equipment with advanced features such as GPS tracking, remote control operation, and a wide cutting platform, among others. Integration of these features from manufacturers has made gardening easier which is a major reason consumers are attracted to the new products and likewise, gardening activities gaining momentum. Thus, increasing consumers' interest in gardening and the availability of products with advanced features are factors expected to spur the demand for electric cordless lawn and garden tools over the next eight years.   

Over the next few years, rapid technological advancements in gardening equipment from manufacturers and a focus on the introduction of advanced products with more power are expected to favor the demand for electric cordless lawn and garden tools. For instance, in February 2020, Husqvarna Group, a global manufacturer of outdoor products based in Sweden, announced the launch of two new chainsaws Husqvarna T540i XP top-handle and Husqvarna 540i XP rear-handle chainsaws. The newly launched products have 30% more power compared to previously launched products.  

However, demand for artificial grass and turf is gaining traction among consumers as they provide the same natural grass experience and has a low maintenance cost. Also, artificial grass aid in saving millions of gallons of water driving the adoption of artificial grass. Thus, consumer inclination toward artificial lawn and turf and seasonal variation are factors expected to hamper the Europe electric cordless lawn and garden tools market over the forecast period.

Product Insights

The lawnmowers segment dominated the market and accounted for a revenue share of over 36.0% in 2021. The market is expected to witness a CAGR of 13.5% from 2022 to 2030. The growth of the segment can be attributed to rising demand from the sports fields, golf courses, and parks. Likewise, the increasing importance of landscaping services across the region is expected to spur the adoption of lawnmowers. The lawnmower segment is further bifurcated into turf equipment and mowers.

The others sub-segment of lawnmowers is projected to witness a CAGR of over 13.0% from 2022 to 2030. The other segment includes leaf blowers, tillers, cultivators, shredders, hedge trimmers, bar saws, and vertical cutters. The growth of the segment is attributed to the high adoption of leaf blowers, tillers, and bar saws from the residential sector for yard improvement.    

Battery Type Insights

The other segment dominated the market and accounted for a revenue share of more than 53.0% in 2021. The market is expected to witness a CAGR of 5.8% from 2022 to 2030. The other segment includes lead-acid and Nickel-cadmium Batteries (Ni-Cd). Nickel-cadmium batteries provide benefits such as good energy and high power compared to other battery technologies. Also, Ni-Cd batteries are less expensive than others battery technology which is a major reason manufacturer used Ni-Cd batteries to power tools.

However, Li-Ion battery technology is witnessing high growth and is expected to dominate the market in the future. Li-Ion batteries have more power, are long-lasting, and charge faster than lead-acid batteries, which is major reason key vendors are inclining toward the adoption of this technology. Thus, the high benefits of Li-Ion batteries compared to other technology and manufacturers' approach towards easing the gardening task of users by the introduction of new products powered with Li-ion batteries are factors expected to support the growth of the target segment over the next eight years.

End-use Insights

The residential segment dominated the market and is expected to witness a CAGR of over 14.0% from 2022 to 2030. This growth can be attributed to rising consumer inclination towards Do-it-Yourself (DIY). DIY is gaining traction among consumers which is resulting in high adoption of lawn mowers, trimmers, and edgers for gardening activities. Also, consumers are spending high on home renovation and decoration which is supporting the sale of lawn and garden tools. Additionally, the number of residential projects in the Europe region is projected to fuel lawn mowers demand in the end-use sector during the forecast period.

The other segment includes government and other commercial applications. Demand for trimmers and edgers, chainsaws, and walk-behind mowers from the commercial sector is expected to augment market growth. Manufacturers are focused on enhancing the designs of the product to make them operation friendly. For instance, in February 2022 STIGA S.p.A. redesigned the handlebar by providing a unique shape and innovative central mechanism. The handlebar can be rotated 25⁰ and help users adjust the height of the mower easily.

Regional Insights

Germany dominated the market and accounted for a revenue share of more than 22.0% in 2021. This growth can be attributed to high consumer spending on construction and reconstruction activities and increasing preference for DIY for home improvement activities. Consumer approach toward adopting larger and more varied vegetation in their lawns & gardens is increasing, which is responsible for the increasing demand for cordless lawn equipment. Thus, increasing demand from consumers for compact gardening equipment that helps them maintain the garden and lawn spaces is expected to support market growth in Germany.

Likewise, lawn mowers are extensively used across several application areas such as sports fields, golf courses, and parks. Thus, increasing demand for lawn mowers from football stadiums is expected to spur the growth of the market.

Key Companies & Market Share Insights

Players are inclining towards acquiring a major revenue share in the market through the introduction of new products to attract new customers and strategic business acquisitions. For instance, in September 2021, Husqvarna Group introduced the first all-wheel-drive robotic mowers for residential and professional users. The robotic mower is designed and based on its indigenous EPOS technology signifies its strong market presence in the lawn and garden equipment market. Some of the prominent players in the Europe electric cordless lawn and garden tools market include:

• The Toro Company

• Robert Bosch GmbH

• Deere & Company

• Honda Power Equipment

• Techtronic Industries Co. Ltd.

• ANDREAS STIHL AG & Co. KG

• Makita Corporation

• Stanley Black & Decker, Inc.

• Husqvarna Group

• AriensCo.

Europe Electric Cordless Lawn And Garden Tools Market Report Scope

Segments Covered in the Report

The report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Europe electric cordless lawn and garden tools market report based on product, battery type, end-use, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Lawn Mowers

    • Turf Equipment & Mowers

    • Others

  • Trimmers & Edger

  • Chainsaws

  • Others

• Battery Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Lithium ion (Li-ion)

  • Others (lead-acid and Ni-Cd batteries)

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Golf Courses

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • Europe

    • U.K.

    • Germany

    • France

    • Rest of Europe