Europe Meal Kit Delivery Services Market (2024 - 2030) Size, Share & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), By Meal Type, By Country, And Segment Forecasts

Market Size & Trends

The Europe meal kit delivery services market size was estimated at USD 6.4 billion in 2023 and is expected to grow at a CAGR of 11.8% from 2024 to 2030. Meal kit delivery services have been gaining popularity in the region, especially among young and working individuals. The provision of convenient meal preparation with simple recipes has been immensely appealing to consumers who seek convenient home-cooked food. Thus, the rising interest in home-cooked food is expected to boost the demand for meal kit delivery services in the coming years.

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

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The Europe meal kit delivery market accounted for a share of 24.5% of the global meal kit delivery market revenue in 2023. The service providers deliver proportioned ingredients, which makes cooking simple and reduces the need to shop for a wide range of ingredients. This has also solved issues related to limited fridge and pantry space and difficulty storing bottles and packets of food ingredients. Overall, the service has made cooking less time-consuming and energy-intensive, encouraging amateurs to try cooking exotic dishes.

Offering Insights

The cook-and-eat meal kit delivery service segment held a share of 39.7% in 2023. Many young consumers, aged 16 to 34 years, are interested in trying new ingredients and recipes at home. The cook-and-eat meal kits are useful for this consumer group. The fresh vegetables, meats, sauces, and garnishes included in these kits help consumers make restaurant-quality meals at home.

The heat-and-eat segment is projected to grow at a CAGR of 11.6% from 2024 to 2030. The segment’s growth is attributed to the growing working population in Europe and busy lifestyle creating market opportunities. Companies operating in this segment are trying to enhance convenience for their consumers. Some of the players focus on plant-based meals, paleo diets, keto diets, and other types of diets to address the concerns faced by many consumers.

Service Insights

The single delivery service segment accounted for a revenue share of 58.6% in 2023. The rising working population in the region is widening the opportunity for single-service meal kit delivery in the commercial sector. Millennials and Gen Z are the largest consumer groups for these services. This demographic consists mainly of students and professionals leading busy lives with a focus on maintaining a healthier lifestyle.

The multiple-delivery service segment is expected to grow at a CAGR of 11.8% over the forecast period. The rising working population and high adoption of meal kit delivery in nuclear families are expected to boost the segment's growth further. Meal kit delivery services provide easy solutions to reduce the burden of time- & effort-intensive task of cooking and let working individuals prioritize other day-to-day activities better after work.

Meal Type Insights

The non-vegetarian meal kit delivery services segment accounted for a revenue share of 63.6% in 2023. Non-vegetarian foods are rich in amino acids that are beneficial for the body and build immunity. Consumers prefer to have a balanced diet that consists of a variety of food items, such as fish, meat, fruits, vegetables, nuts, seeds, and others.

The vegan meal kits segment is expected to grow at a CAGR of 12.9% over the forecast period. The vegan movement has gained momentum in many European countries, mainly in the UK and Germany, owing to the growing concerns about health and the environment, and ethical issues associated with the consumption of dairy and meat. Millennials and Generation Z are increasingly opting for vegan food due to the growing concerns about health and sustainability.

Platform Insights

The online platform segment accounted for a revenue share of 64.9% in 2023. Increasing access to broadband and mobile internet has significantly expanded the adoption of online platforms. To reach mass consumers, companies operating in the market are increasingly focusing on online channels. Companies are also designing user-friendly websites and are collaborating with online retail giants, such as Amazon, resulting in increasing sales through the online channel.

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The offline segment is expected to grow at a CAGR of 12.2% over the forecast period. Consumers in the baby boomer and senior citizen categories prefer purchasing meal kits from physical stores to check the product quality before purchasing them.

Country Insights

Germany Meal Kit Delivery Services Market Trends

The meal kit delivery services market in Germany accounted for a revenue share of 19.9% in 2023. The increasing awareness about meal kits among consumers, along with the extensive variety of meal options available, is expected to boost the product demand in the country. Furthermore, offerings like customized meal boxes, ethnic cuisines, and exotic recipes have been attracting an increasing number of consumers in Germany. HelloFresh; Marley Spoon Inc.; and KptnCook GmbH are some of the popular meal kit delivery service providers in the country.

UK Meal Kit Delivery Services Market Trends

The UK meal kit delivery services market is expected to grow at a CAGR of 12.4% over the forecast period. The provision of special meal plans for health- and fitness-conscious consumers has been driving the market growth. The rising popularity of meal kits in the UK is attracting investors to finance startup companies.

Key Europe Meal Kit Delivery Services Company Insights

Some of the key players operating in this market are HelloFresh, Marley Spoon Inc., and Quitoque

• HelloFresh’s menu has around 19 recipes for different meal plans like meat & veggies, veggies, family-friendly, calorie-smart, quick and easy, and pescatarian. The company also offers wines in the U.S.

• Marley Spoon Inc. offers an easy-to-cook meal made with fresh, pre-portioned, and seasonal ingredients. The company is also known as Martha & Marley Spoon as Martha Stewart founded it

Recent Developments

• In April 2024, HelloFresh launched its service in Denmark, and Sweden for ready-to-eat meals. The aim is to simplify mealtime without affecting the taste, flavors, and nutrition

• In December 2021, Marley Spoon acquired Australian ready-to-heat meal company Chefgood and Place Equity. The acquisition was aimed at strengthening its competitive position at a global level

• In August 2019, HelloFresh entered the Sweden market. The expansion was part of the company’s declared global strategy to boost long-term sustainable growth. The company set up its meal kit production center in Helsingborg

Europe Meal Kit Delivery Services Market Report Segmentation

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe meal kit delivery services market report based on offering, service, platform, meal type, and country:

• Offering Outlook (Revenue, USD Million, 2018 - 2030)

  • Heat & Eat

  • Cook & Eat

• Service Outlook (Revenue, USD Million, 2018 - 2030)

  • Single

  • Multiple

• Platform Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Meal Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Vegan

  • Vegetarian

  • Non-Vegetarian

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Germany

  • UK

  • France

  • Italy

  • Spain