The Europe vinyl flooring market size was valued at USD 8.9 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 3.1% from 2020 to 2027. Rising demand for cost-effective, durable, and lightweight construction materials is likely to boost market growth in Europe. The development of hassle-free installation techniques, availability of innovative construction solutions, and rising demand for environmentally sustainable products is anticipated to aid the industry growth. In addition, a stringent regulatory framework on the production, use, implementation, and recycling is likely to have a positive impact on market growth. The market in Germany is expected to exhibit high growth due to the vast application scope for flooring products in new establishments and the renovation of old commercial and industrial structures. In addition, rising demand for creative designs, colors, patterns, and surface structures in a variety of sheets, planks, and tile formats in the flooring industry is likely to fuel market growth.
The growing commercial sector on account of the penetration of multinational brands backed with favorable trade policies is expected to propel the product demand. The increasing number of construction projects of lodging spaces, shopping malls, office spaces, and other utility spaces across the region is likely to ascend the product demand.
Innovations in floor covering solutions, and changing trends in floor designs and construction solutions, have led to industry development over the last few years. Changing consumer lifestyles and rapid urbanization have resulted in the growth of the industry.
Floor covering solutions, accessories, and equipment have gained considerable importance due to the rapid growth of the real estate sector. Vinyl flooring products are expected to witness significant growth as they are economical and offer considerable longevity than conventional flooring solutions.
The luxury vinyl tiles product segment accounted for the largest market share of over 56% in 2019 and is projected to expand further at the fastest CAGR from 2020 to 2027. LVTs can be used to create exceptional visual appeal replicating concrete, natural stone, metal, wood, and several other unique finishes, in terms of both design and texture.
Luxury vinyl tiles have a wide range of variety, due to different patterns and colors, for application industries including residential and commercial. In addition, the durability and low cost of these tiles are expected to promote the segment growth.
Easy maintenance and high durability are the primary factors boosting the demand for vinyl-based products. Moreover, color and texture customization offered by manufacturers is propelling the product demand. In addition, technological developments, such as self-adhesive vinyl sheets, which have made the installation process easy, are propelling the demand further.
The demand for vinyl tiles is expected to witness substantial growth on account of their high durability and low maintenance cost. In addition, water resistance offered by these tiles makes them the most preferred choice of flooring material for use in moisture-prone areas. It can be easily replaced when damaged as each tile is installed separately.
The commercial application segment accounted for the largest share of over 69% in 2019 and is projected to register the fastest CAGR from 2020 to 2027. Rising demand for highly durable and cost-efficient flooring for use in high-traffic commercial areas is projected to drive the market growth over the forecast period.
Vinyl floorings are expected to witness high demand from healthcare, office, institution, retail, and other commercial applications, as these flooring solutions are eco-friendly, cost-effective, and offer antibacterial, anti-slip, and water-resistant properties.
The product is majorly used in residential applications as they are cost-effective, highly durable, and resistant to shock, stain, and dirt. The flooring is available in various patterns and shades, thus, making it a perfect choice to create patterns resembling natural stone or wood.
Germany accounted for the largest share of over 25% in 2019 and is projected to register the fastest CAGR from 2020 to 2027. Companies operating in the automotive, chemicals, fast-moving goods, food & beverage, and pharmaceutical industries have established their commercial offices as well as manufacturing units in Germany, which is likely to fuel the product demand.
Rising demand for creative designs, colors, patterns, and surface structures in a variety of sheets, planks, and tile formats in the regional flooring industry is projected to drive the demand for LVTs over the forecast period. Moreover, the growing demand for eco-friendly and affordable materials is projected to drive the market for vinyl-based flooring products in Germany.
The European market accounted for a significant share owing to increased demand for innovative and technologically advanced flooring products from the residential application segment in the region. In addition, population expansion coupled with the growing demand for residential and commercial construction is anticipated to support the market growth in the region. Furthermore, the presence of well-established manufacturing and service industries in Germany, the U.K., France, Italy, and Spain, is projected to drive the product demand in the region.
Key players in the market are focusing on achieving desired product quality, optimum operational costs, and maximizing production output to sustain in the competitive market. High investments in R&D for innovating advanced vinyl-based flooring products is also a factor considered by the players to stay in competition. Product manufacturers have been adopting various strategies such as new product developments, partnerships, joint ventures, agreements, M&A, contracts, and collaborations, to maximize their market penetration and to cater to the changing technological requirements of end-user industries. Some of the prominent players in the Europe vinyl flooring market include:
Armstrong Flooring, Inc.
Mohawk Industries, Inc.
Forbo Flooring Systems
Meister Werke Schulte GmbH
Hamberger Flooring GmbH & Co. KG
Amorim Cork Flooring, S.A.
Market size value in 2020
USD 8.95 billion
Revenue forecast in 2027
USD 11.46 billion
CAGR of 3.1% from 2020 to 2027
Base year for estimation
2016 - 2018
2020 - 2027
Volume in million square meters, revenue in USD million, and CAGR from 2020 to 2027
Volume forecast, revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, application, countries
Germany; U.K.; Spain; Italy; France; Russia
Key companies profiled
Armstrong Flooring, Inc.; Mohawk Industries, Inc.; Tarkett S.A.; Forbo Flooring Systems; Parador; Windmoeller GmbH; Upofloor Oy; EGGER Group; Classen; Hamberger Flooring GmbH & Co. KG; LICO.AG; Amorim Cork Flooring, S.A.; Amtico International
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This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the Europe vinyl flooring market report on the basis of product, application, and country:
Product Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)
Luxury Vinyl Tiles
Application Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)
Country Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)
b. The Europe vinyl flooring market size was estimated at USD 8,967.9 million in 2019 and is expected to reach USD 8,948.3 million in 2020.
b. The Europe vinyl flooring market is expected to grow at a compound annual growth rate of 3.1% from 2020 to 2027 to reach USD 11,462.6 million by 2027.
b. The luxury vinyl tiles product segment dominated the Europe vinyl flooring market with a share of 56.34% in 2019, owing to its benefits such as durability and low-cost.
b. Some of the key players operating in the Europe vinyl flooring market include Armstrong Flooring, Inc., Mohawk Industries, Inc., Tarkett S.A., Forbo Flooring Systems, Parador, Windmoller GmbH, Upofloor Oy, EGGER Group, CLASSEN, Hamberger Flooring GmbH & Co. KG, LICO.AG, Amorim Cork Flooring, S.A, Amtico International.
b. The key factors that are driving the Europe vinyl flooring market include, the growth of the construction industry and rising awareness regarding insulation.
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