Europe Vinyl Flooring Market Size, Share & Trends Analysis Report By Product (LVT, Vinyl Sheets, Vinyl Tiles), By Application (Residential, Commercial), By Country (UK, Germany, Russia), And Segment Forecasts, 2025 - 2030

Europe Vinyl Flooring Market Size & Trends

The Europe vinyl flooring market size was valued at USD 4.66 billion in 2024 and is expected to grow at a CAGR of 3.8% from 2025 to 2030. This growth is attributed to increasing urbanization and rising disposable incomes, which are boosting demand for residential and commercial construction. Furthermore, the popularity of luxury vinyl tiles (LVT) is growing due to their durability, water resistance, and aesthetic appeal. The shift towards eco-friendly materials and innovative flooring solutions further supports market expansion. Moreover, regulatory frameworks promoting sustainable practices enhance the attractiveness of vinyl flooring options across various sectors.

Vinyl flooring has become a prominent choice in Europe, primarily due to its composition, which combines limestone with various natural and synthetic polymers such as polyvinyl chloride and plasticizers. This type of flooring is known for its durability and versatility, making it suitable for both commercial and residential applications. The growth of the healthcare, education, and automotive sectors is significantly contributing to the vinyl flooring market's growth.

In addition, technological advancements and the use of specialized machinery have enhanced the quality and longevity of luxury vinyl tiles (LVT), which can last up to 25 years-twice the lifespan of many other flooring options. LVTs are favored in commercial spaces such as retail stores and offices due to their low maintenance requirements, water resistance, and slip resistance. These properties also make them ideal for healthcare and educational facilities. Furthermore, the cushioning effect of LVTs has increased their popularity in sports facilities and gyms.

Moreover, as urbanization accelerates, there is a growing demand for housing and infrastructure, presenting opportunities for the architecture and construction sectors. The rising disposable income among consumers allows them to invest in home renovations and luxurious housing projects, further driving the vinyl flooring market.

Product Insights

The luxury vinyl tile (LVT) segment led the market and accounted for the largest revenue share of 58.7% in 2024. This growth is attributed to urbanization and increasing renovation activities. Furthermore, LVT's ability to mimic natural materials while offering superior durability and ease of maintenance makes it an attractive choice for consumers. Moreover, the trend towards eco-friendly materials further fuels its popularity, as manufacturers increasingly produce sustainable LVT options that meet consumer preferences for environmentally responsible products.

The vinyl tiles product segment is expected to grow at a CAGR of 2.8% over the forecast period, driven by the rising disposable income among consumers, which allows for greater investment in home improvement and renovation projects, leading to a demand for high-quality flooring options. In addition, these tiles are favored for their versatility, low maintenance requirements, and resistance to water and stains, making them suitable for various applications, including kitchens and bathrooms. Furthermore, advancements in manufacturing technologies have led to innovative designs and features, enhancing the appeal of vinyl tiles.

Application Insights

The non-residential application segment dominated the market and accounted for the largest revenue share of 69.9% in 2024. This growth is attributed to urbanization and the expansion of commercial spaces. In addition, as cities develop, there is an increasing need for durable and aesthetically pleasing flooring solutions in offices, healthcare facilities, retail outlets, and educational institutions. Furthermore, the trend towards sustainable building practices drives demand for eco-friendly vinyl flooring options, further enhancing its appeal in non-residential applications.

The residential segment is expected to grow at a CAGR of 3.4% from 2025 to 2030, owing to rising disposable incomes and a growing interest in home renovations. Consumers are increasingly investing in high-quality flooring solutions that enhance their living spaces' aesthetic appeal and comfort. In addition, vinyl flooring offers versatility, durability, and a wide range of design options that cater to modern tastes. Furthermore, the perception of well-decorated homes as a status symbol encourages homeowners to adopt innovative flooring solutions such as vinyl.

Country Insights

Germany vinyl flooring market dominated the European market and accounted for the largest revenue share of 25.1% in 2024. This growth is attributed to the increasing demand for durable and sustainable flooring solutions in residential and commercial sectors. In addition, the country's robust construction industry, driven by urbanization and renovation projects, creates a vast application scope for vinyl products. Furthermore, advancements in manufacturing technologies have led to innovative designs that cater to consumer preferences for aesthetics and functionality. Regulatory support promoting eco-friendly materials further enhances the appeal of vinyl flooring, driving its adoption across various sectors.

Russia Vinyl Flooring Market Trends

The vinyl flooring market in Russia is expected to grow at a CAGR of 11.7% over the forecast period, owing to rising urbanization and a growing middle class seeking affordable and stylish flooring options. In addition, the increasing number of residential construction projects and renovations fuel the demand for versatile flooring solutions that can withstand harsh climates. Furthermore, manufacturers focus on producing high-quality vinyl products that offer durability and ease of maintenance. Moreover, the trend toward modern interior designs also encourages consumers to choose vinyl flooring for its ability to mimic natural materials while providing practical benefits, thus supporting market growth.

UK Vinyl Flooring Market Trends

The UK vinyl flooring market is expected to grow significantly over the forecast period, driven by propelled by rising consumer awareness about sustainability and the growing preference for low-maintenance flooring solutions. The ongoing trend of home renovations, driven by increased disposable income, has led homeowners to invest in high-quality vinyl options that enhance aesthetic appeal. Furthermore, the commercial sector's expansion, particularly in retail and hospitality, boosts demand for resilient flooring that can endure heavy foot traffic. The availability of diverse designs and patterns further attracts consumers, solidifying vinyl flooring's position in the market.

Key Europe Vinyl Flooring Company Insights

Key players in the Europe vinyl flooring industry include Tarkett S.A., Forbo Flooring Systems, Windmoeller GmbH, and others. These companies are adopting various strategies to enhance their competitive edge. Strategies including new product launches are a significant focus, with companies investing in innovative designs and eco-friendly materials to meet evolving consumer preferences. Furthermore, mergers and acquisitions are being pursued to expand market share and diversify product offerings. Moreover, collaborations and partnerships with other industry players are common, allowing companies to leverage each other's strengths and enhance distribution networks, ultimately driving growth in this dynamic market.

• Armstrong Flooring, Inc. offers a diverse range of products, including luxury vinyl tiles (LVT), vinyl sheet flooring, and other resilient flooring options for residential and commercial applications.

• Mohawk Industries, Inc. provides a comprehensive array of products, including luxury vinyl tiles, sheet vinyl, laminate, and carpets. The company operates in residential and commercial segments, catering to diverse customer needs across multiple sales channels.

Recent Developments

• In October 2023, Tarkett unveiled its full Collaborative portfolio, featuring eleven innovative designs in soft surface and vinyl flooring (LVT). This collection, aimed at enhancing modern workplaces, was first showcased at Design Days. It offers a variety of patterns designed to foster collaboration and support diverse work styles. Notably, the collection emphasizes sustainability with options such as Powerbond RS, which combines carpet aesthetics with resilient durability, and ethos Modular, which is made from recycled materials.

Europe Vinyl Flooring Market Report Scope

Europe Vinyl Flooring Market Report Segmentation

This report forecasts revenue growth at regional and country levels and analyzes the latest industry trends in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the Europe vinyl flooring market report based on product, application, and country.

• Product Outlook (Volume, Million Square Meters; Revenue, USD Million, 2018 - 2030)

  • Vinyl Sheets

  • Vinyl tiles

  • LVT

• Application Outlook (Volume, Million Square Meters; Revenue, USD Million, 2018 - 2030)

  • Residential

  • Non-residential

• Country Outlook (Volume, Million Square Meters; Revenue, USD Million, 2018 - 2030)

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Russia

    • Rest of Europe