Vinyl Flooring Market Size, Share & Trends Analysis Report By Product (Vinyl Sheets, Vinyl Tiles, Luxury Vinyl Tiles), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global vinyl flooring market size was estimated at USD 23.16 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.2% during the forecast period. Increasing development of new innovative floor covering solutions and consumer trends in construction solutions and floor design has been critical in the industry development over the last few years. Expansion of enhanced office and workspaces along with increasing consumer lifestyles and rapid urbanization has led to the growth of the industry. Significant and continual growth in urbanization and building & construction industry in the emerging Asia Pacific economies, such as China, India, and Japan, has substantially driven the industry’s commercial end-use segment. Consumers are becoming more aware of environmental conservation, which has driven the use of environment-friendly floor covering solutions.

The U.S. accounted for the largest share in North America owing to increased demand from residential applications, well-established service industry, extensively developed manufacturing industry, and government initiatives to develop social infrastructure across the region. High prevalence of sports activities in the U.S. is anticipated to result in the construction of new stadiums and fitness centers, which, in turn, is likely to promote the use of vinyl flooring products over the forecast period.

The value chain of vinyl flooring market is characterized by raw material suppliers, manufacturers, distributors & suppliers, flooring installers/contractors, and end users. Vinyl sheets, vinyl tiles, and luxury vinyl tiles are some of the prime flooring products under vinyl flooring category that are installed in residential, commercial and industrial applications.

The market participants primarily compete on the basis of product quality, customer service, and product pricing. However, product quality is considered a minimum competing factor by the industry players. Customer service is estimated to be the most influencing factor for the industry players to maintain the competition. Major companies are focusing on developing a strong distribution network across major geographies in the world to cater to the increasing demand for resilient floorings.

Product Insights

Vinyl sheets is expected to exhibit a CAGR of 3.1% in terms of revenue over the forecast period, owing to its ease of maintenance and durability are the primary factors contributing to the growth of vinyl-based products. Moreover, color and texture customization offered by the manufacturers is further propelling the product demand. These sheets are used as a substitute for natural stone flooring, ceramic tiles, hardwood flooring, and others. Vinyl sheets have flooring applications in moisture susceptible areas such as kitchen, bathroom, and laundry room. In addition, these floorings are used in indoor playgrounds for its cushioned effect to reduce the chances of injuries.

Vinyl tiles accounted for a market share of 5.2% in 2022 and is estimated to exhibit significant growth over the forecast period. During the forecast period, revenue growth in the vinyl tiles segment is expected to be consistent. Because of their water resistance and traffic handling, these tiles are widely used in commercial applications. Vinyl tiles used in dining, drawing, bedrooms, kitchens, playrooms, and bathrooms provide a quiet and comfortable underfoot, moisture resistance, and a wide range of designs and colors in the market, which is expected to support demand for vinyl tiles in flooring.

Luxury Vinyl Tiles (LVT) had the largest revenue share in 2022 and is expected to grow at a CAGR of 5.7% during the forecast period. LVT, also known as wide plank vinyl flooring, is becoming increasingly popular among consumers for residential and commercial applications due to its ease of installation, durability, and water resistance. Higher LVT benefits such as stain, dent, and scratch resistance, as well as comfort underfoot, are replacing industry staples such as engineered wood flooring, solid wood flooring, and porcelain, which is expected to drive segment revenue growth.

During the forecast period, revenue growth in the vinyl sheets segment is expected to be moderate. This is a floor covering made of PVS, stabilizers, and pigments that is covered in UV-cured urethane to resist scratches, stains, and scuffs. Because of its water-resistance, this sheet is used in kitchens, laundry rooms, and bathrooms.

Application Insights

Commercial application accounted for the largest market share of 54.6% in 2022 and is expected to witness significant CAGR in the forecast period. Due to its adaptability, affordability, durability, and ease of upkeep, vinyl flooring is becoming more and more popular for use in commercial settings such as offices, residences, and other hospitality sectors. Due to the fact that this flooring can be used in areas with heavy foot traffic, the demand for vinyl flooring for commercial uses is anticipated to rise.

The commercial application is holding the market share like hotels, and shopping malls are the key users of these tiles due to the tile's benefits cost-effectiveness coupled with superior aesthetics. The use of vinyl flooring in the growing influence of designers and architects is predicted to accelerate the demand for the product. The features like easy cleaning & sterilization, stylish designs, and slip & water resistance are boosting the demand for the products in commercial application.

Residential application is estimated to expand at a CAGR of 5.5% in terms of revenue in the forecast period. Residential application segment includes residential buildings, apartments, complexes, and small houses. Vinyl floorings are majorly used in residential applications on account of their low cost, highly durable nature, and resistance to shock, stain, and dirt. The flooring is available in various patterns and shades, thus, making it a perfect choice to create patterns resembling natural stone or wood.

Germany in light of regulatory support is expected to boost the demand for these flooring products owing to their high anti-slip and scratch resistance properties. Rising number of single-family houses in developing economies and the growing disposable income of consumers are projected to drive the product demand in residential application segment.

Regional Insights

North America accounted for the market share of 13.6% in 2022 and is predicted to remain the major market for vinyl flooring by 2030. North America dominates the global market in terms of consumption, owing to increased demand from residential applications, well-established service industry, extensively developed manufacturing industry, and government initiatives to develop social infrastructure across the region.

Europe accounted for the largest market share and is expected at a CAGR of 4.8% during the forecast period owing to increased demand for innovative and technologically advanced flooring products from residential application segment in the region. In addition, the extensively developed manufacturing and service industries in Germany, the U.K., France, Italy, and Spain are projected to drive the demand for flooring products in commercial applications over the forecast period.

Asia-Pacific accounted for the largest revenue share of more than 42.0% in the global market. The region comprises high population density that offers a huge potential for infrastructural development and new housing demand which is boosting the market growth in this region. The largest construction market in this region is China. The changing building and construction trends to develop modern architecture structures in the country are boosting the product market growth in this region. Due to the increasing population, investments are rising for single-family constructions is showing a positive impact on the market growth in this region.

Germany is one of the largest manufacturing destinations for automotive, chemicals, fast-moving goods, food & beverage, and pharmaceutical industries. As a result, the companies operating in the abovementioned sectors have established their commercial offices as well as manufacturing units in Germany. This is projected to offer vast application scope for flooring products in new establishments as well as renovation of old commercial and industrial structures over the forecast period.

Key Companies & Market Share Insights

The key players focus on achieving optimal operational costs, enhancing product quality, maximizing production output, and acquisition of small players in order to sustain in the competitive market. The players are focused on mergers & acquisitions, joint ventures, agreements, and others. Moreover, high investments in R&D for innovating vinyl-based flooring products are also a factor considered by the players to stay in the competition. Some prominent players in the global vinyl flooring market include:

• Armstrong Flooring, Inc.

• Forbo Flooring Systems

• Mohawk Industries, Inc.

• Tarkett S.A.

• Mannington Mills, Inc.

• Shaw Industries Group, Inc.

• LG Hausys

• Gerflor

• Fatra A.S.

• Beaulieu International Group

• Polyflor Ltd.

Vinyl Flooring Market Report Scope

Global Vinyl Flooring Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global vinyl flooring market report based on product, application, and region:

• Product Outlook (Volume, Million Square Meters; Revenue, USD Million, 2018 - 2030)

  • Vinyl Sheets

  • Vinyl Tiles

  • Luxury Vinyl Tiles

• Application Outlook (Volume, Million Square Meters; Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Volume, Million Square Meters; Revenue; USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Spain

    • Italy

    • Russia

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Singapore

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • UAE