Europe Wearable Breast Pump Market Size, Share & Trends Analysis Report By Component (Wearable Pumps, Accessories), By Technology (Battery Operated Pumps, Smart Pumps), By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Europe wearable breast pump market size was estimated at USD 137.65 million in 2024 and is projected to grow at a CAGR of 9.67% from 2025 to 2030. The growing prevalence of working mothers is expected to drive the demand for wearable breast pumps over the forecast period. Approximately 70-80% of women with children aged 6 to 11 in Europe are part of the workforce. However, this percentage fluctuates across different countries, influenced by factors such as family policies, childcare access, and societal perceptions regarding working women. Many mothers in northern European nations such as Sweden, Denmark, and Finland work mainly due to family-friendly policies that include paid parental leave, affordable childcare, and adaptable work arrangements.

Conversely, many southern and eastern European countries exhibit lower rates of employed mothers, often stemming from more conventional views of gender roles and less comprehensive childcare support systems.

The increasing consumer awareness of wearable breast pumps, along with advancements in healthcare infrastructure in developing countries, is anticipated to boost market growth over the forecast period. For example, government awareness campaigns promoting the use of breast pumps to provide expressed breast milk during the COVID-19 pandemic are likely to have a favorable effect on the market. Consequently, the heightened adoption of wearable breast pumps due to growing safety measures is expected to propel market growth.

The rise in number of working mothers has heightened the demand for convenient and efficient breastfeeding solutions. Wearable breast pumps offer the flexibility and discretion needed for mothers to express milk while managing professional responsibilities. This trend is particularly evident in countries such as Germany, the UK, and France, where the number of working women is substantial. Innovations in wearable breast pump technology have enhanced their functionality and user experience. Wireless connectivity, adjustable suction levels, and quieter operation have made these devices more appealing. European governments are implementing policies encouraging breastfeeding, such as paid maternity leave and workplace accommodations.

Numerous public and private companies offer insurance coverage for wearable breast pumps. For example, Medela provides insurance assistance for its breast pump products and associated accessories. In addition, Medela allows mothers who cannot purchase a new pump to rent hospital-grade breast pumps for an extended period. These elements are projected to contribute to the growth of the market in the U.S. Furthermore, the Affordable Care Act requires that a mother be given access to either an electric or manual breast pump shortly after giving birth. These factors are expected to bolster market growth throughout the forecast period.

The growing number of milk banks is projected to enhance the demand for wearable breast pumps in the upcoming years. According to the European Milk Bank Association, 282 milk banks were operating in Europe as of 2021, with an additional 18 in development.

Furthermore, the increasing presence of e-commerce platforms that sell wearable breast pumps is also driving product sales. Online shopping is rapidly becoming popular, allowing consumers to easily compare and choose products based on various factors such as brand, type, price, and location. Notable e-commerce sites such as Amazon, Bodily, and Haakaa provide significant discounts and reliable customer support for breast pumps and breastfeeding accessories. Therefore, the enhanced accessibility of different wearable breast pumps through online channels is anticipated to propel market growth in the years ahead.

Market Concentration & Characteristics

The growth stage of this market is moderate, with an accelerating pace. The European wearable breast pump industry demonstrates a mild to high growth trajectory. Significant factors driving this growth include heightened awareness of the benefits of breastfeeding, rising employment rates among women globally, improved healthcare infrastructure in developing nations, and government initiatives to support working mothers. Ongoing innovations in wearable breast pump technology, including battery-operated models and innovative features, have enhanced the convenience and efficiency of breast pumping, further boosting the market growth.

Key strategies adopted by European wearable breast pump companies include launching new products, expanding operations, acquiring competitors, forming partnerships, and other initiatives. Notably, in November 2023, Pigeon launched its highly anticipated second-generation GoMini Electric Wearable Breast Pump, GoMini Plus. In addition, Lansinoh introduced its new Lansinoh Wearable Pump in August 2023.

The wearable breast pump industry in Europe is experiencing significant innovation, fueled by fast-paced technological advancements and a growing acceptance of sophisticated products. Innovations such as battery-operated pumps and innovative features have streamlined the breast pumping process, enabling mothers to pump more discreetly without the constraints of traditional pumps. This shift has contributed to the rising popularity of wearable breast pumps, designed to be compact, silent, and hands-free, providing a practical option for mothers on the move. We anticipate even more innovations and improvements in this sector as technology progresses.

Regulatory standards and requirements play a crucial role in ensuring the safety and quality of wearable breast pumps. These standards help foster consumer confidence in the products and guarantee their safety and efficacy. To receive product certification or approval, manufacturers must adhere to these requirements, which can occasionally challenge new companies entering the wearable breast pump industry. Nevertheless, complying with these regulatory standards often leads to substantial research, development, and testing investments, ultimately enhancing consumer product quality.

Businesses increasingly purchase development-stage companies to expand their service offerings and reach a wider patient demographic. Larger corporations often acquire smaller firms to bolster their market presence, diversify their product lines, or tap into new technologies. In January 2023, International Biomedical revealed its acquisition of Ameda, Inc. As part of this consolidation, the company is anticipated to hire for Operations positions while pursuing new growth initiatives.

Component Insights

In 2024, the wearable pumps segment led this category, holding a substantial market share of 66.8%. This dominance is primarily attributed to a growing population and an increasing number of working women. For example, per Eurostat's fertility statistics, 1.46 live births per woman were reported in 2022. In addition, 3.88 million births were reported in 2022 across the European Union. These trends are expected to significantly boost the wearable breast pump industry throughout the forecast period.

Moreover, governments promote breastfeeding for infants up to six months of age, while international organizations conduct campaigns to raise awareness about the benefits of breastfeeding. These initiatives will contribute to the segment's growth during the forecast period. This segment is also predicted to experience the fastest CAGR of 10.43% from 2024 to 2030, driven by the increasing accessibility of wearable pumps through online platforms and e-commerce. The expansion of favorable reimbursement policies is another key factor likely to fuel this segment's growth.

Technology Insights

In 2024, the battery-operated wearable breast pump segment dominated the Europe market with a substantial revenue share of 57.5%. This growth can be attributed to several key factors, including the rise in employment among women, increased awareness of advanced breast pump technology, and enhancements in healthcare infrastructure within developing nations. Battery-operated pumps are particularly popular due to their portability, compact design, and efficiency, making them less labor-intensive than manual options. They cater to mothers who seek convenience and flexibility, especially those who need to express milk occasionally. Manufacturers continue to invest in R&D to create more compact and lightweight battery-operated models, responding to the growing demand from working women. This innovation is expected to propel the segment further. The smart wearable breast pump segment is projected to witness the fastest CAGR from 2025 to 2030. Innovations such as the Elvie wearable electric breast pump, Freemie Liberty, and Willow Generation 3 are likely to drive this trend. These high-tech devices connect to mobile apps that provide crucial data about milk volume, past pumping sessions, and duration, appealing to women who prefer sleeker alternatives to traditional, bulkier pumps. They are particularly beneficial for use in workplaces lacking dedicated breastfeeding areas.

In addition, numerous new product introductions have been launched in the smart wearable breast pump arena. Notably, in August 2023, Lansinoh launched the Lansinoh Wearable Pump as part of its "Stand with the Mothers" initiative, which aims to support new mothers with practical resources and products. These developments are anticipated to significantly contribute to the growth of the smart wearable breast pump segment in the coming years.

Regional Insights

Europe wearable breast pump market growth is driven by policies that promote breastfeeding and maternal health. The European Union’s maternity leave directive and the growing support from employers for breastfeeding mothers are key factors behind the increased adoption of wearable pumps. In Germany, it’s observed that more than 60.0% of women go back to work within a year after giving birth, which heightens the need for discreet and portable pumping options. Furthermore, public health initiatives in countries such as France and the UK are promoting breastfeeding, which indirectly enhances the demand for effective and comfortable pumping solutions.

The UK breast pump industry held an 18.8% share of the European wearable breast pumps market in 2024. The UK wearable breast pump industry has been growing, driven by technological advancements, evolving societal norms, and changing consumer preferences. Wearable breast pumps are hands-free, discreet, and portable, allowing mothers to pump milk while on the go. Features such as silent operation, app connectivity, and rechargeable batteries have made these devices highly appealing.

Germany wearable breast pump industry accounted for a revenue share of 22.76% of the Europe region in 2024. Germany has a high rate of working mothers, and many are encouraged to breastfeed while balancing professional responsibilities. Wearable pumps enable discreet and hands-free pumping, making them an attractive solution. In 2022, 73.1% of women in Germany were employed. Germany offers ample maternity leave and parental support, encouraging mothers to breastfeed for longer durations. This creates a demand for convenient solutions such as wearable pumps.

The wearable breast pump industry in France is experiencing growth due to various factors that influence consumer behavior, healthcare policies, technological advancements, and societal trends. France has long supported breastfeeding strongly due to its recognized health benefits for infants. Health organizations such as Santé Publique France encourage breastfeeding to promote infant health, which creates a demand for breastfeeding tools such as breast pumps.

Italy wearable breast pump industry is anticipated to grow at a lucrative CAGR of over 9.0% over the forecast period. Italy has a long-standing tradition of supporting breastfeeding due to its well-documented health benefits for mothers and infants. Health organizations, including the Italian Society of Pediatrics (SIP), promote breastfeeding as the ideal form of nutrition for babies during the first six months. This widespread recognition of the importance of breastfeeding is a major driver of demand for products that facilitate breastfeeding, such as wearable breast pumps.

Spain wearable breast pump industry has witnessed an increase in the number of women in the workforce, including young mothers who return to work shortly after giving birth. This demographic is a key driver for the demand in the Spain market, as they offer a practical solution for breastfeeding while managing work commitments. Many working mothers in Spain face the challenge of balancing work with breastfeeding, and wearable breast pumps offer a way to pump milk discreetly during work hours, allowing them to maintain their breastfeeding routine without significant interruptions.

Key Europe Wearable Breast Pump Company Insights

Significant R&D investments indicate a dedication to connected healthcare solutions. Leading companies are responding to the growing emphasis on user comfort by embracing technological advancements and creating innovative products. The wearable breast pump sector has seen ongoing technological progress, leading to the introduction of innovative and connected devices. These state-of-the-art wearable pumps allow users to track and manage their pumping sessions through mobile applications. Adopting Bluetooth connectivity, data tracking features and personalization options have been increasingly common.

Recent Developments

• In March 2024, Willow Innovations, Inc. introduced Willow 360, a new and improved wearable breast pump system designed to enhance the breastfeeding experience. With enhanced leak-proof technology, a user-friendly app, and personalized services, Willow 360 empowers moms with greater freedom and support.

• In August 2023, Lansinoh Laboratories, Inc. (Pigeon Corporation) introduced the Lansinoh Wearable Pump, reflecting their commitment to "Stand with the Mothers" by providing innovative products that support and simplify the breastfeeding journey. 

Europe Wearable Breast Pump Market Report Scope

Europe Wearable Breast Pump Market Report Segmentation

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe wearable breast pump market report based on component, technology, country.

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Wearable Pumps

  • Accessories

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • Manual Wearable Breast Pumps

  • Battery Operated Wearable Breast Pumps

  • Smart Wearable Breast Pumps

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Norway