GVR Report cover External Urine Management Products Market Size, Share & Trends Report

External Urine Management Products Market Size, Share & Trends Analysis Report By Product (Male External Catheters, Female External Catheters), By Distribution Channel (Online, Offline), By End-use, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-950-1
  • Number of Pages: 110
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2020
  • Industry: Healthcare

Report Overview

The global external urine management products market size was valued at USD 544.72 million in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 5.09% from 2022 to 2030. The increasing aging population is one of the key factors responsible for the high demand for external urine management products. Aging leads to certain changes in the lower urinary system, such as enlargement of prostate glands among elderly men. It also includes reduced bladder capacity & feeling of fullness, decreased pelvic floor muscle resistance, reduced rate of detrusor muscle contraction, and elevated residual urine volume. Moreover, the geriatric population also faces bladder control issues, such as leakage, Urinary Incontinence (UI), or retention.

U.S. external urine management products market size, by product, 2020 - 2030 (USD Million)

As per the American Society of Nephrology, urologic diseases are the third-most common concern among the geriatric population, and these account for approximately around 47.0% of the physician visits. Thus, the high prevalence of UI, increasing awareness initiatives by various government and non-profit organizations, as well as a rising technological investment are the most significant growth drivers for the market. The recent outbreak of COVID-19 has also increased the hospital admission rate across the globe. The geriatric population is the major victim of COVID-19 as it is more common in people having low or weak immunity. As a result of the increased hospital admission rates, the urine management product is expected to be in high demand in hospital settings to provide effective patient care.

As a result, even when the pandemic is over, the external urine management products market is likely to increase significantly and steadily during the forecast period. In addition, the adoption of teleconsultation services by patients with urological conditions is encouraged by the governments of different countries to reduce the risk of COVID-19 transmission. Many patients have adopted online counseling for their health-related concerns. Many market players are launching innovative products and platforms to provide online counseling and guidance to patients who cannot visit healthcare facilities for treatment. To cite an instance, in India, Friends, the adult diaper brand from Nobel Hygiene launched a new campaign asking everyone to identify the symptoms as they spent more time at home during the lockdown period.

This campaign highlights the issue of UI that is faced by the elderly in their families and offers telematic assistance to continue taking care of patients suffering from UI. Urinary incontinence is a common problem among persons aged 60 years and above, according to the WHO. According to the same source, the geriatric population across the globe is anticipated to increase from 7.0% in 2000 to 16.0% in 2050. Furthermore, according to a study published in the BMC Geriatrics journal, the prevalence of incontinence among elderly women in Egypt (2020) is expected to be around 80%. Moreover, the rising prevalence of hypertension and diabetes is one of the major factors for the increasing prevalence of UI, which, in turn, is driving the product demand.

According to the report published by WHO in 2019, around 1.13 billion people worldwide have hypertension. Diabetes is the primary cause of advanced renal failure, followed by hypertension, which is estimated to affect around 1.0 billion individuals globally. Thus, an increasing number of patients suffering from end-stage renal diseases is anticipated to boost the demand for external urine management products, thereby supporting the market growth over the forecast period. Furthermore, initiatives by various government and nonprofit organizations for spreading the awareness are anticipated to boost the market growth. For instance, the Australian government has launched the Continence Aids Payment Scheme (CAPS).

This scheme supports patients suffering from permanent or severe incontinence problems with their incontinence needs. They also launched National Continence Management Program, which aims to raise awareness regarding various bowel and bladder health problems. In addition, professionals, such as urogynecologists, urologists, gynecologists, nurses, and other professional organizations have actively participated to spread awareness of continence in all care settings. For instance, the International Continence Society (ICS) established the Continence Promotion Committee (CPC) to promote education, services, and public awareness programs about incontinence across the world.

Thus, the growing number of awareness programs, regarding urinary diseases and the rising prevalence of UI, by various government and non-profit organizations are some of the factors driving the market. Countries, such as the U.S. and Canada, have a high prevalence rate of UI among the elderly population and are discussed more openly in media, newspapers, and television commercials. According to the American Academy of Family Physicians (2016), more than 250,000 BPH-related surgical procedures are performed in the U.S. every year. This condition may occur due to trauma or injury to the penis, urethra, or bladder and is associated with pregnancy. Similarly, according to the Canadian Urological Association 2018, bladder cancer is the fifth-most common type of cancer in Canada.

The increasing prevalence of urological disorders, such as urinary retention, cystitis, benign prostatic hyperplasia, UI, and kidney stones, which lead to bladder dysfunction are also among the major factors that will boost the product demand in these countries. UI is one of the major medical conditions, in which, products, such as external urinary catheters, play a key role in collecting urine, especially in bedridden patients or patients with limited mobility. In addition, the Centers for Medicare and Medicaid Services in the U.S issued guidelines for UI care in nursing homes and offered staff web-based instructions.

The Bladder and Bowel Foundation and Education & Resources for Improving Childhood Continence (ERIC) collaborated to launch the “Love Your Gusset” campaign, which aimed at increasing the awareness about the stress UI in women. The management of incontinence care is projected to be simplified as a result of these approaches. On account of increased awareness and the adoption of appropriate reimbursement rules, expenditures in R&D to create cost-effective & novel external urinary catheters are likely to increase.

Product Insights

On the basis of products, the global market has been further divided into male external catheters, female external catheters, and urine collection accessories. The male external catheters segment dominated the global market in 2021 in terms of revenue share. The segment accounted for the largest revenue share of more than 65.06%. This segment is majorly driven by the rising prevalence of UI amongst men, increasing incidences of CAUTIs, primarily associated with indwelling catheters, as well as increased hospital admissions due to the rising cases of COVID-19 across the world. For many patients who prefer self-catheterization, male external catheters are the primary choice, in cases of UI/urine retention.

These catheters are also available in a variety of styles and sizes giving users many alternatives to choose from depending on their needs. This product is offered by a number of significant players, which is also projected to drive the segment during the projection period. Moreover, the female anatomy makes creating an external catheter for females more challenging. Since a male external catheter is easy and direct to use, its demand is comparatively high; this, in turn, is boosting the segment growth. However, the female external catheters segment is expected to grow at the fastest CAGR from 2022 to 2030.

Innovative products introduced by the top players in the market and increasing awareness about the treatment of incontinence amongst women are among the key factors driving the market growth. For instance, Tilla Care Inc., launched UriCap, an external urine collection device for managing female UI. In addition, UriCap Female can be recommended to elderly female patients suffering from COVID-19 as well as to staff. Also, in any healthcare or homecare situation, this product reduces the number of necessary care interactions associated with frequent diaper changes. Moreover, an increasing number of government initiatives to spread awareness about the urological disease, such as UI and distribution channel of external urinary catheters to prevent CAUTIs, is expected to have a positive impact on the segment during the forecast period.

Distribution Channel Insights

On the basis of distribution channels, the global market has been further bifurcated into the online and offline channels. The offline segment dominated the global market in 2021 and accounted for the largest share of more than 57.10% of the total revenue. The higher market share of the offline segment is credited to the long-established nature and widespread availability across the world. Moreover, the majority of the consumers still prefer shopping at offline distribution channels as it presents product verification, authenticity, and surety. In addition, offline stores offer convenience, customization, and personal assistance to the consumers, which, in turn, is anticipated to drive the segment growth.

Retail stores are the first point of contact for companies to supply products and samples. An increase in the retail business, which provides improved access to products, is anticipated to boost the segment growth over the forecast period. In addition, increasing customer sophistication and demand for better value are expected to create growth opportunities in the coming years. The online distribution segment is expected to expand at the fastest CAGR from 2022 to 2030. Factors, such as the availability of a wide range of products and attractive discounts, are anticipated to drive the segment growth over the forecast period. Moreover, the increasing availability of chatbots and FAQ pages helps customers with queries related to search, prescription, and other aspects of user experience.

This factor enhances the shopping experience for consumers. Higher flexibility offered, easier availability of products, and an increase in online purchasing through smartphones also support segment growth. External urinary catheters can be purchased at a low price via online platforms. Online channels can provide coupon benefits and other offers. Comfort, convenience, and easy payment are likely to drive the segment growth. Key online retailers include Amazon.com, Allegromedical.com, VitalityMedical.com, HealthProductsForYou.com, Shop Catheters, Purewickathome.com., and Catheter Deals Store.

End-use Insights

The hospital segment dominated the global market in 2021 and accounted for the largest share of more than 43.00% of the overall revenue. The increasing number of surgical procedures performed and rising cases of end-stage renal diseases are the major driving factors of the segment. For instance, as per the report published by the CDC in 2016, in the U.S., around 125,000 people received treatment for end-stage kidney disease, whereas approximately 726,000 were on dialysis or had kidney transplants. Due to the recent outbreak of the COVID-19, there was an increase in hospital admissions, particularly among elderly patients. Older patients generally require urine management products on hospital admissions to avoid frequent movement, which is expected to drive the segment growth during the forecast period.

Global external urine management products market share, by end-use, 2021 (%)

Moreover, the rising number of urological procedures and therapies is also one of the major driving factors. After the completion of any surgery, constant monitoring and care are necessary, owing to which, the demand for hospitals is increasing. For instance, according to the Urology Care Foundation, around 33 million people are living with an overactive bladder and a quarter to a third of men and women suffer from UI in the U.S. In addition, as per the Statistical Centers of National Spinal Cord Injury “Figure and Facts at a Glance 2020”, around 294,000 people in the U.S. are living with spinal cord injury, and around 17,810 people are diagnosed with spinal cord injury each year. Hospitals provide efficient and effective patient care, maintain a safe environment, and offer extensive services.

Thus, hospitals are expected to grow at a significant rate during the forecast period. Increasing adoption of home care services is expected to positively impact the market growth over the forecast period. Long-term care, cost-effectiveness, and prominent assistance services are major advantages of home care services. Patients undergoing home care generally use certain incontinence products, such as leakage pads, diapers, and external urinary catheters. Furthermore, the presence of several organizations offering home care services in North America and Europe is promoting the home care services market. According to Statistics Norway, around 32% of people aged 80 years & above-used home care services in 2018. As a result, significant segment growth is expected during the forecast period.

Regional Insights

North America dominated the global market in 2021 with a revenue share of over 39.68% and is expected to witness a significant growth rate during the forecast period. The regional market is mainly driven by the rising incidence of targeted diseases, such as bladder obstruction, UI, Benign Prostate Hyperplasia (BPH), urinary retention, and bladder cancer. For instance, according to the American Academy of Family Physicians (AAFP), more than 250,000 patients with BPH undergo surgical procedures every year. This condition may occur due to aging or trauma/injury to the penis, urethra, or bladder, and is also associated with pregnancy.

The growing geriatric population, along with increasing life expectancy, has led to a larger number of patients undergoing surgeries is driving market growth in this region. The Asia Pacific, on the other hand, is anticipated to register the fastest growth rate during the forecast period. The increasing prevalence of spinal cord injury, BPH, and UTI is driving the regional market. UTI is one of the most prevalent infectious diseases in this region. It is associated with significant morbidity and mortality rates, particularly in hospitals, and puts a substantial financial burden on the community. Thus, rising risks of UTI, particularly in women with increasing age, constipation, vaginal deliveries, parity, obesity, surgery, and chronic respiratory problems, such as cough, are driving the market in the Asia Pacific.

Moreover, increasing government spending, high investment by key players, and awareness programs by various organizations are further expected to drive market growth during the forecast period. For instance, in India, the Urological Society of India drafted guidelines for spreading awareness about UI in the country. Similarly, the Korean Incontinence Society, in South Korea, is working towards spreading awareness about urology issues related to the pelvic floor and lower urinary tract. Thus, these factors are expected to boost the market growth in the Asia Pacific region during the forecast period.

Key Companies & Market Share Insights

Companies are focusing on implementing extensive growth strategies, such as increasing product differentiation and portfolio diversification, expanding marketing & distribution channels, and forming strategic alliances, to improve their product reach and gain a competitive advantage. To strengthen their position in the market, key players are also using other methods, such as acquisitions & mergers, alliances, and new product releases. For instance, in February 2019, Coloplast signed a 3-year agreement with Premier, Inc., a U.S.-based healthcare improvement company, for its urology products.

In June 2020, B. Braun Melsungen AG launched virtual support services (Emerald Nursing Service) during the COVID-19 crisis to help weak patients at home with acute bladder problems. This service delivers continence and ostomy care products to patients at home by providing facetime video tutorials and advice on the distribution channel. Some prominent players in the global external urine management products market include:

  • Hollister Inc.

  • Sage Products LC (Stryker)

  • BD (C. R. Bard)

  • Teleflex Inc.

  • Consure Medical

  • Tilla Care Inc.

  • B. Braun Melsungen AG

  • Boehringer Laboratories, LLC

  • Men’s Liberty (BioDerm)

  • Coloplast Corp.

  • Sterimed Group

  • Cardinal Health

External Urine Management Products Market Report Scope

Report Attribute


Market size value in 2022

USD 567.59 million

Revenue forecast in 2030

USD 844.37 million

Growth rate

CAGR of 5.09% from 2022 to 2030

Base year for estimation


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Australia; South Korea; Brazil; Mexico; Colombia; Argentina; South Africa; Saudi Arabia; UAE

Key companies profiled

Hollister Inc.; Sage Products LC (Stryker); BD (C.R. Bard); Teleflex, Inc.; Consure Medical; Tilla Care, Inc.; B. Braun Melsungen AG; Boehringer Laboratories, LLC; Men’s Liberty (BioDerm); Coloplast Corp.; Sterimed Group; Cardinal Health

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global external urine management products market report based on product, distribution channel, end-use, and region:

  • Product Outlook (Revenue USD Million, 2018 - 2030)

    • Male External Catheters

    • Female External Catheters

    • Urine Collection Accessories

  • Distribution Channel Outlook (Revenue USD Million, 2018 - 2030)

    • Online

    • Offline

  • End-use Outlook (Revenue USD Million, 2018 - 2030)

    • Hospitals

    • Clinics

    • Home Care Settings

    • Others

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

      • UAE

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