GVR Report cover Fishing Rods Market Size, Share & Trends Report

Fishing Rods Market Size, Share & Trends Analysis Report By Product (Spinning, Fly Fishing), By Raw Material, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-556-4
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global fishing rods market size was valued at USD 909.4 million in 2018. Rising adoption of fishing as a recreational activity among the people of various age groups in countries including the U.K., Japan, and Australia is expected to promote market growth. Over time, fishing has gained popularity owing to its ability to train the practitioner in terms of improving patience as a key skill. Knowledge about rods, hooks, and baits, along with the arrangement of rigs and knots, acts as a combination of science and art, which has been challenging as well as creative for the individuals.

In the last few years, angling vacations have gained significant popularity among the people of Europe and North America. People are taking interest in spending their vacations around popular fishing spots across the world, including Connemara (Ireland), Coasts of Scottish Highlands (Midwest), Lake Michigan (Illinois), Salmon River (New York), and Gillhams Resort (Thailand). The calmness around these areas offers a good spot for a get-together and enjoyment and thus, fishing enthusiasts can be seen taking trips along with their family and friends. This, in turn, is expected to increase the demand for fishing rods in the coming years.

U.S. fishing rods Market

Moreover, the growing adoption of ice fishing in the recent past is another trend influencing the fishing rod market. Ice fishing has gained popularity in countries including Norway, Bulgaria, France, and Canada, which have a large number of lakes and freezing climatic conditions. This is further boosted by contests held in different parts of the world. For instance, Brainerd Jaycees Ice Fishing Extravaganza is held every January on Gull Lake, Minnesota, wherein more than 15000 anglers participate. These factors have prompted the fishing rod manufacturers to broaden their product range to incorporate rods suitable for fishing during extreme weather.

It has been observed that the marine ecosystem has been hampered due to excessive fishing, as it holds a substantial percentage of this destruction. Thus, governments across the world have been implementing rules, conventions, and licensing restrictions to protect marine life. For instance, the Central Fisheries Board in Ireland regulates angling and controls license distribution in the country.

Product Insights

Spinning rods led the market for fishing rods and accounted for more than 35.0% share of the global revenue in 2018. The segment growth is attributed to its simplicity and effortless application. These products are efficient in throwing lighter lures far in water and complement the crankbaits, jerk baits, shaky heads, and drop shotting. Furthermore, these rods are exceptionally useful in fishing in a windy place, where most kinds of other rods will fail miserably as it makes casting easier. It also avoids creating backlashes and thus, the use of lures can be skipped.

Fly fishing rods are expected to expand at the fastest CAGR of 5.3% from 2019 to 2025. The product has been gaining popularity owing to its capability for casting baits in the distant water. It can cast lures as small as finicky tarpon or a picky trout for the long distance. Also, it does not require reeling before casting. Skilled anglers can use it as a strike indicator too by observing the fly line.

Application Insights

Recreational fishing accounted for the largest share exceeding 50.0% in 2018. Rising spending on angling vacations, wherein people prefer to spend their vacation angling at some of the most popular fishing destinations, is expected to be favorable. Furthermore, governments from across the world have regulated recreational fishing to keep marine life healthy and earn a robust revenue. ‘Pay to fish’ is another revenue channel for established fisheries, where they can charge the tourists for letting access to certain ponds, lakes, and reservoirs.

Commercial fishing is expected to expand at the fastest CAGR of 5.5% from 2019 to 2025. Under this segment, multiple hooks are used to enhance their chance of catching a school of specific pelagic fishes, which include bluefin, yellowfin, marlin, billfish, sailfish, tuna, swordfish, halibut, and sablefish. The method is especially adopted by commercial fishermen who operate on smaller scales or those who sell exotic species of fish, which aren’t easily caught through the netting.

Distribution Channel Insights

Offline channels accounted for the largest share, exceeding 85.0% share of the global revenue in 2018. The buyers prefer buying rods after getting hands-on experience with the rod. Most anglers are very conscious about how the product feels in hand and how they have command of it. Additionally, a fishing rod is not a regularly used tool and assistance is necessary during the purchase for a satisfactory purchase, which is well assisted by brick and mortar sellers by offering the purchase assistance.

The online channel is expected to expand at the fastest CAGR of 5.7% from 2019 to 2025. These products are comparatively new and thus the penetration is comparatively shallower than their counterparts. A majority of anglers fall in the age group which is above 35 and their relationship with e-commerce is limited. The rising interest of the millennials and generation Z in fishing is expected to promote the utility of online channels over the upcoming years.

Raw Material Insights

Bamboo-based fishing rods led the market and accounted for a share of more than 40.0% in 2018. These products are appropriate for medium to small streams and still water bodies. Their sizes range from 6 to 8 feet and provide an advantage in the bushy surrounding. Owing to its weight, the rod is slightly loaded, which assists in casting short line lengths easily. The product is appropriate for sight angling situations, where accurate casting is needed. Moreover, its cushioning effect helps in reducing the bounce of heavy lures. The easy casting technique makes it appropriate for beginners. Its strength helps in protecting the tip of the rod from breaking due to wait or shock. The shorter rods can easily absorb the shocks as well as stop the fish.

Global fishing rods Market

Fiberglass fishing rods are expected to expand at the fastest CAGR of 5.3% from 2019 to 2025. These products are composed of either electrical glass or structural glass, which are appropriate for catching large fishes such as pike, muskie, or walleye and require a sturdy and durable body to muscle the fighting fish. Their low price is another factor influencing the market growth positively. Furthermore, these fishing rods are perfect for casting large and heavy baits.

Regional Insights

North America was the largest market for fishing rods, accounting for more than 40.0% share of the global revenue in 2018. People have adopted this peaceful activity as a hobby and they love to spend their time around the water reservoirs. Furthermore, the majority of the angling spots are surrounded by water and greenery, providing a natural spot for picnics and for family and friends to get together. Thus, group angling and small contests among the group are also common in the U.S. All these factors are supported by the geographic setup in the aforementioned countries as they have a large number of lakes, canals, and other water reservoirs.

Asia Pacific is expected to be the fastest-growing market, expanding at a CAGR of 5.6% from 2019 to 2025. Recreational fishing has not gained much popularity across the region but tremendous growth in the interest of the common mass has been observed in recent years. People have been actively participating in fishing as a part of recreational activity in countries including Japan, Australia, and New Zealand.

Fishing Rods Market Share Insights

Some of the key players in the market are AFTCO Mfg.; Cabela’s Inc.; Dongmi Fishing, Eagle Claw; Preston Innovations; RYOBI; Pokee Fishing; Shakespeare; Shimano; St. Croix; Tica Fishing; Tiemco; and Weihai Guangwei Group. Most rod manufacturers offer end-to-end angling tackles. For instance, AFTCO Mfg. offers angling shorts, shirts, outerwear, and accessories for men, women, and kids, as well as offers nets, butts, and rod spare parts. Thus, most companies offer one spot solution to all angling-related requirements. Also, these firms can be seen to be hosting or sponsoring angling contests to enhance people’s interest in fishing and create brand awareness among the common mass.

Report Scope



The base year for estimation


Actual estimates/Historic data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., U.K., Germany, France, Japan, Australia, and New Zealand

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global fishing rods market report based on the product, raw material, application, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Spinning Rods

    • Fly Fishing Rods

    • Casting Rods

    • Others

  • Raw Material Outlook (Revenue, USD Million, 2015 - 2025)

    • Bamboo

    • Fiberglass

    • Carbon Fiber

    • Others

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Competitive Casting

    • Recreational

    • Commercial

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • Japan

      • Australia

      • New Zealand

    • Central & South America

    • Middle East & Africa

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.