Gardening Equipment Market Size, Share & Trends Analysis Report By Product (Lawn Mowers, Handheld Power Tools, Water Equipment), By Sales Channel, By End Use, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global gardening equipment market size reached USD 84.36 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2022 to 2030. The market growth can be ascribed to increased demand for ergonomic tools designed for lawns and gardens for the rising geriatric population. Also, a rise in disposable income coupled with lower housing rates in 2021 has increased the number of real-estate projects across the economies. Moreover, rising interest among millennials to transform the outdoor spaces into relaxing areas, such as lounges, entertainment, outdoor kitchen, etc. have been cited few of the emerging trends in the market.

The gardening equipment market has experienced a slight slump in the first half of 2020 due to the COVID-19 pandemic. The sluggish growth of the market is attributed to the temporary closure of retail stores and lower consumer demand for lawn and garden tools. However, favorable climatic conditions, prolonged gardening season, and preference for online sales among the gardeners have offset the effect of the pandemic. Moreover, the stay-at-home guidelines to curb the spread of COVID-19 have led individuals to spend most of their time at home, which, in turn, has fueled the demand for gardening equipment in 2020.

The sudden increase in demand for battery-powered tools such as trimmers, edgers, augers, and chain saws in H1 /2021 failed to meet the production demand. In addition, OEMs worldwide are currently experiencing a shortage of semiconductors and high prices of lithium batteries. Furthermore, disruption in supply chain activities, rising raw material prices, and a surge in oil prices due to the Russian-Ukraine conflict are expected to slow down the demand for gas-powered gardening equipment. As a result, OEMs to increase their product prices in the next few quarters of 2022. However, these macro-economic factors are likely to be short-term and are expected to come down by H2 2023.

Growing preference for DIY for home improvement pertaining to landscaping is anticipated to drive the market growth over the forecast period. DIY projects envisage activities undertaken by individuals of all age groups, including residents, hobbyists, and enthusiasts, to engage themselves in activities such as maintenance, repairs, and remodeling of their backyard, most of which fall under home improvement. The increasing construction spending on new single-family construction and the growing preference for Do-It-Yourself (DIY) bode well for the market. The rising preference for DIY prompts garden tool vendors to introduce affordable and easy-to-use garden tools with ergonomic designs for household usage.

The rising popularity of battery-powered ergonomic design tools is expected to favor the market growth over the forecast period. Gardening is a labor-intensive activity and includes digging grounds, cutting small shrubs, and edging out the weeds, leading to repetitive stress injuries. Improper use of garden tools, especially by older adults, may result in unwanted strain and ache in various human body parts such as knees, back, and wrists. This creates the need for ergonomic design tools among hobbyists, enthusiasts, and professional landscapers, which is expected to favor the market growth over the forecast period.

Product Insights

The lawn mowers market size is projected to surpass USD 50 billion by 2030 to register a CAGR of 5.9% during the forecast period. This is ascribed to a surge in the adoption of tech-savvy products that offer greater convenience and comfort for consumers. Furthermore, the handheld power tools are categorized into trimmers & edgers, chainsaws, leaf blowers, and others. The declining prices of Li-ion batteries post medium-term (a repercussion of Russian Ukraine conflict and current macroeconomic factors) and the need for lightweight and ergonomics tools are expected to drive the market over the forecast period.

The hand tools and wheeled implements are categorized into long-handled tools, short-hand tools, cutting & pruning tools, striking tools, and wheeled implements. The long-handled tools include shovels, rakes, hoes, forks, and weeders. The long-handled tools segment is expected to register a 3.2% CAGR during the forecast period. The increasing popularity of folded shovels for gardening activities is expected to favor the market growth during the forecast period.

The short-hand tools encapsulate trowels, cultivators, and transplanters trowels. The cutting & pruning tools include hand pruners, hedge shears, and loppers. The striking tools include axes, sledgehammers, and pick & cutter mattocks. Moreover, the wheeled implements are inclusive of garden carts and wheelbarrows. The increasing popularity of ergonomic trowels and cultivators among the geriatric population for gardening activities is expected to drive the demand for hand tools. The hand tools and wheeled implement segment accounted for 10% of the overall product segment in 2021.

Sales Channel Insights

By sales channel, the market has been categorized into home centers, lawn & garden specialty stores, national retailers & discount stores, hardware stores, and e-commerce. OEMs generally generate the majority of the sales through these third-party channels. Owing to the COVID-19 outbreak, the third-party channels segment witnessed a slight slump in sales due to the temporary closure of hardware and home center stores. The home center segment is expected to expand at a CAGR of 6.2% during the forecast period.

The direct channel encompasses the e-commerce channel, which accounted for 15% of overall market revenue in 2021. It is expected to register the highest growth rate over the forecast period. Over the forecast period, the increasing inclination of manufacturers toward e-commerce platforms to improve their market presence and carry out business operations seamlessly is expected to favor the market growth.

End-use Insights

The demand for gardening tools in the residential segment witnessed an uptick in 2020 and exceeded USD 33 billion in 2021. This healthy demand is ascribed to a surge in single-family units and an increased number of gardening tools transactions through e-commerce channels. Furthermore, DIYers' interest in backyard beautification has spurred the demand for gardening tools across the residential sector. The market is expected to register the highest CAGR over the forecast period.

On the other hand, the commercial/ government segment is expected to register a CAGR of 5.3% during the forecast period. The segment includes landscaping establishments, hotels & hospitality, government/public sector agencies, and sports & commercial turf centers. The steady growth of the hospitality sector and the tourism industry globally is anticipated to support segment expansion. However, the rising popularity of artificial turf or artificial grass is expected to hamper the market growth over the next eight years.

Regional Insight

North America is likely to dominate the market during the forecast period. The region is driven by the U.S., accounting for more than 25% of the global market in 2021. The increasing need for portable and lightweight battery-powered tools for backyard beautification is expected to drive market growth over the forecast period. An increase in demand for battery-operated tools is also expected to favor the market growth during the forecast period.

Europe is expected to register a 5.7% CAGR during the forecast period. The market growth is ascribed to increasing construction spending in European countries. France and Spain are some major markets and were strongly affected due to COVID-19, while Germany performed better as construction projects continued mostly unhindered by a lockdown. Germany, Switzerland, Austria, and Nordic countries were impacted less than the UK, Ireland, and southern Europe. The high GDP indicates the stable economic condition of the countries' construction sector, which leads to increased investments in housing and positively impacts the Europe market.

Key Companies & Market Share Insights

Gardening equipment is a fragmented market characterized by the prevalence of a few prominent international players such as Deere and Company; Husqvarna Group; The Toro Company, MTD Products, Inc (now Stanley Black and Decker, Inc), and several small-scale manufacturers. Some companies compete in various product categories, whereas some companies focus on a single product category, for instance, JCB Tools in the Electric Hand Tools, Power Tools, Accessories and Storage solutions, and ANDREAS STIHL AG & Co. KG in the chainsaws and other handheld power equipment, including trimmers and blowers respectively.

The COVID-19 pandemic, notably during H1/2020, took a severe toll on the supply chain, particularly by disrupting the supply of raw materials and manufacturing activities. This subsequently delayed deliveries of new products. On the other hand, in H2/2020, OEMs experienced significant demand from online sales channels that helped offset the COVID-19 impact to some extent.

Additionally, due to seasonality, the need for garden and hand tools witnessed a significant rise in demand in 2021. Moreover, over the mid-term., the OEMs are expected to strengthen their distribution channels and invest aggressively in R&D efforts to introduce innovative and ergonomically designed tools. The strategic approach would envisage them retaining the existing and also attracting new customers. Some of the key players operating in the global gardening equipment market include

• Ariens Company

• American Honda Motor Co. Inc.

• Briggs Stratton

• Deere & Company

• Falcon Garden Tools

• Fiskars

• Husqvarna Group

• Robert Bosch GmbH

• Robomow Friendly House

• The Toro Company

Gardening Equipment Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global gardening equipment market report on the basis of product, sales channel, end use, and region :

• Product Outlook (Revenue, USD Billion, 2017 - 2030)

  • Lawn Mowers

  • Handheld Power Tools

    • Trimmers & Edgers

    • Chainsaws

    • Leaf Blowers

    • Others

  • Hand Tools & Wheeled Implements

    • Long Handled Tools

    • Short-Hand Tools

    • Cutting & Pruning Tools

    • Striking Tools

    • Wheeled Implements

  • Water Equipment

• Sales Channel Outlook (Revenue, USD Billion, 2017 - 2030)

  • Home Centers

  • Lawn & Garden Specialty Stores

  • National Retailers & Discount Stores

  • Hardware Stores

  • E-commerce

• End-use Outlook (Revenue, USD Billion, 2017 - 2030)

  • Residential

  • Commercial/Government

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Netherlands

    • Denmark

    • Finland

    • Spain

    • Russia

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Singapore

    • Australia

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Rest of Latin America

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa

  • Rest of Middle East & Africa