Outdoor Kitchen Market Size, Share & Trends Analysis Report By Product (Cooking Fixtures, Refrigeration Units), By Application (Residential, Commercial), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global outdoor kitchen market size was valued at USD 21.11 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.4% from 2023 to 2030. The market growth is primarily attributed to a shift in consumer behavior, social media trends, growing disposable income, and rising inclination toward outdoor living areas around the world.

Moreover, increasing value of the home by designing and building a kitchen across the developed nations is accelerating the industry growth over the last few years. Additionally, the rising spending on outdoor entertainment spaces by boomers and millennials is expected to boost the industry growth. According to Rymer Strategies Company, 68% of millennials and 78% of boomers are willing to pay more than USD 5,000 extra for a great outdoor living space.

The outbreak of COVID-19 around the world had badly affected various industries including home improvement and outdoor entrainment sectors. Moreover, the COVID-19 pandemic is having a profound impact on the global outdoor kitchen industry due to a reduction in the production of outdoor kitchen appliances and closure of outdoor spaces due to lockdown and various restrictions by the government across the globe.

Additionally, an increase in dual-income households and a growing inclination toward a modern lifestyle are anticipated to boost the industry growth over the upcoming years. According to a study by MagnifyMoney, LLC in 2019, nearly 53.3% of U.S. households are dual income. Moreover, the growing investment by the key players in research and development for product innovation to retain market share and cater to changing preferences of the customers is anticipated to accelerate the industry growth over the forecast period.

Furthermore, the surging number of hotels and restaurants across the globe, rising households in many nations, and increasing consumer disposable income are accelerating the market growth. Additionally, the rising preference for modular outdoor kitchens among consumers is projected to upsurge the demand for cooking fixtures, islands and storage units, and other products.  Moreover, the growing trend of outdoor cooking, increasing popularity of outdoor food events, and the renovation of old and traditional outdoor kitchens with modern fixtures are propelling the industry growth.

Product Insights

The cooking fixtures segment held the largest revenue share of over 42.0% in 2022. The cooking fixture segment includes gas grills, pizza ovens, smokers and specialty grills, side burners, and other secondary cooking fixtures. The rising inclination of consumers toward adding an outdoor kitchen in their residences is anticipated to accelerate the market growth. Moreover, the rising renovation and upgradation of the existing kitchen by consumers are expected to boost the industry growth.

The refrigeration units segment is projected to register a CAGR of 9.4% from 2023 to 2030. The increasing adoption of refrigeration units to store food and non-alcoholic and alcoholic beverages in outdoor spaces is expected to accelerate the market growth. Moreover, outdoor refrigeration units perform best in outside environments between 60 and 80 degrees, though outdoor-rated products can function within the 40-100 degree range. Furthermore, the rising spending on outdoor kitchen appliances is anticipated to propel the industry growth over the forecast period.

Application Insights

The residential segment held the largest revenue share of over 64.0% in 2022. This is attributed to the rising home remodeling projects across the globe. Moreover, increasing spending on outdoor living spaces such as the kitchen is expected to boost the market growth. For instance, in 2022, Fixr, Inc. surveyed 40 top industry professionals for features and priorities of homeowners for their outdoor living spaces, and approximately 41% of them believe that outdoor kitchens will remain top of homeowner’s wish lists this year.   

The commercial application segment is projected to register a lucrative CAGR of 8.9% from 2023 to 2030. The growth of the segment can be attributed to the rising number of hotels, resorts, and restaurants across the globe. Moreover, the increasing demand for outside food due to hectic work schedules is driving the market. Also, the hotels, bars, and restaurants are constructing commercial BBQ areas and outdoor bars owing to rising interest of consumers in outdoor living spaces, thereby accelerating the market growth.

Distribution Channel Insights

The offline segment held the largest revenue share of over 85.0% in 2022. The increasing demand for outdoor kitchen appliances in developing economies will improve the sales of appliances through the interconnecting network of offline channels such as supermarkets and hypermarkets, convenience stores, specialty stores, and other offline channels. The increasing drift of the consumers toward supermarkets and hypermarkets and local appliance stores is expected to upsurge the market growth.

The online segment will register the fastest CAGR of 9.5% from 2023 to 2030. This can be attributed to the increasing penetration of mobile, internet, and e-commerce platforms across the globe. Moreover, the rising demand for cooking fixtures such as gas grills, pizza ovens, and smokers and specialty grills among consumers through online sales channels is a key growth factor.  The customer-focused e-commerce services with an efficient delivery solution are likely to increase the market growth. Furthermore, the online channel segment is addressing customer inquiries in an efficient way to raise buyer satisfaction levels, which is propelling the market growth.

Regional Insights

North America emerged as the largest regional market for outdoor kitchens with a revenue share of over 45.0% in 2022 owing to rising income levels across the region and improving business environment in countries like the U.S. and Canada. The increase in the construction of outdoor kitchens in the U.S. is accelerating industry growth. Moreover, homeowners are seeking advice from designers and garden specialists for their outdoor kitchens.

Asia Pacific is expected to expand at the highest CAGR of 10.0% from 2023 to 2030. The rise in spending power and improving standard of living are some of the major factors accountable for attracting people to outdoor living spaces, which is fueling the growth of the market in this region. Moreover, the rise in spending on home improvement can be attributed to an increase in socializing activities, such as family reunions and house parties. Additionally, the rising consumer inclination toward innovative and modern kitchens in Asia Pacific is expected to accelerate the industry growth.

Key Companies & Market Share Insights

Both small and large players are introducing innovative products and expanding their portfolios in order to appeal to consumers across the globe. Moreover, the outdoor kitchen is gaining traction around the globe, mainly due to the availability of various product varieties.

• In March 2022, Kalamazoo Outdoor Gourmet, LLC and Urban Bonfire announced a merger to form a new multi-brand holding company called Pleina Group. The merger was aimed at creating enhanced outdoor cooking and entertaining experiences for clients by leveraging collective knowledge and resources.

• In July 2020, Brown Jordan Outdoor Kitchens launched a new modular, freestanding collection with an international architect and designer, Daniel Germani.

Some prominent players in the global outdoor kitchen market include:

• AB Electrolux

• Affordable Outdoor Kitchens

• Bull Outdoor Products, Inc.

• Charlotte Grill Company

• R.H. Peterson Co.

• Summerset Professional Grills

• Wolf Steel Ltd.

• The Outdoor Kitchen Collective Ltd.

• Brown Jordan Outdoor Kitchens

• Danver Outdoor Kitchens

• Kalamazoo Outdoor Gourmet

• Blaze Outdoor Products

Outdoor Kitchen Market Report Scope

Global Outdoor Kitchen Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global outdoor kitchen market report on the basis of product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Cooking Fixtures

  • Islands & Storage Units

  • Refrigeration Units

  • Cocktail & Bar Centers

  • Sinks & Faucets

  • Others

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • Indonesia

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa