Ginger Beer Market Size, Share & Trends Analysis Report By Type (Alcoholic, Non-alcoholic), By Flavor (Original, Flavored), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global ginger beer market size was valued at USD 4.38 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2022 to 2030. The growing demand for low-alcoholic flavored drinks among consumers is anticipated to drive the market over the forecast period. For instance, in June 2021, Docker Brewery and Bakehouse launched a new range of low-alcohol seasonal naturally fermented drinks including ginger beer available with 0.7% ABV content. The product claims to contain lemon juice, water, and sugar. Furthermore, the premiumization of the product with respect to flavors, taste, quality, and package design would further adapt well to the growing trend.

The COVID-19 outbreak has affected the food and beverage market worldwide. Owing to the prevailing pandemic, many industries were shut down, which, in turn, reduced the production of various products, including ginger beer. According to an article published by Multidisciplinary Digital Publishing Institute (MDPI), in May 2021, the year-on-year growth in revenue and total profit increase rate in the beverage manufacturing industry dropped to − 2.6% and 8.9% in 2020. Because of the market volatility caused by COVID-19, retailers were forced to restructure their supply chains, explore private-label goods, and expand their supplier networks in order to meet consumer demand.

Consumer preference for low-alcohol gluten-free drinks among health-conscious consumers is expected to boost the market growth in the upcoming years due to various dietary requirements. Key players in the market are offering products to cater to the increasing demand for these drinks among consumers. For instance, G’s Hard Ginger Beer offers a whole line of different gluten-free brews, available in flavors of lemon and orange. The product contains 116 calories per can and is brewed with ingredients that are both organic and vegan. Similarly, Bundaberg offers a product that is gluten-free and does not contain any barley, malt extract, wheat products, or hops.

The increasing availability of a wide range of flavored beer by various brands in the market will boost the growth of the overall market. For instance, in September 2021, East 9^th launched a new ginger beer, Lick Pier Tropical Ginger Beer with added tropical fruit flavors of pineapple and passion fruit. The initiative was taken to offer customers different flavored options and increase the sales of the company. Furthermore, the mass appeal of these drinks has made them acceptable to both male and female drinkers, which, in turn, is likely to further increase the consumption of these beverages in the upcoming years.

Personalized product offerings, coupled with nutritional ingredients such as ginger roots in this beer, will offer consumers varied options in health-based drinks to choose from, which will then increase product penetration in the market. For instance, in December 2021, Q Mixers expanded its product portfolio with a Tropical Ginger Beer addition, which would be available across various distribution channels in the U.S. The product mixer was rolled-out in a new flavor to multiple retailers Kroger’s outlets in the country. Such initiatives by brands will help increase product visibility among consumers.

Moreover, the rising consumption of beverages among consumers would spark fierce competition among ginger beer brands, leading to the creation of new products, which will bolster the market growth in the forecast period. For instance, in July 2021, Spinifex Brewing Co. announced the launch of a new non-alcoholic ginger beer infused with the indigenous superfood Kakadu plum (Gubinge), harvested by Aboriginal communities in Western Australia’s Kimberley region. Furthermore, growing acceptance of these products among consumers in the Asia Pacific will support the market growth in the region.

Type Insights

The non-alcoholic segment held the largest revenue share of over 75.0% in 2021 and is expected to maintain its lead over the forecast period. The rising trend of ‘cutting down of alcohol content level’ in beverages and drink among consumers is expected to accelerate the growth of the segment. Manufacturers in response to the trend are introducing non-alcoholic beverages with various health benefits. For instance, in December 2020, Sobah, a craft beer brand, launched non-alcoholic craft ginger beer. The product claims to include ingredients such as aromatic hops and the boab nut pulp and is rich in vitamin C.

The alcoholic segment is projected to register the fastest CAGR of 8.4% from 2022 to 2030. The growing popularity of flavored beverages including ginger beer among consumers, especially millennials, would blend appropriately with the growth trend. Furthermore, the rising trend of craft cocktails and DIY at home is propelling key manufacturers to launch a variety of mixer packs such as lemon-lime and ginger beer. For instance, in February 2021, Jones Soda Co. introduced its first mass-market variety of 12-packs and a rotating series of special flavors that will change every six months. The Mixer Variety Pack contains Jones Cola, lemon-lime, and ginger beer, available in flavors of cream soda, berry lemonade, orange cream, and green apple.

Flavor Insights

The flavored segment held the largest revenue share of over 60.0% in 2021 and is expected to maintain its lead over the forecast period. The growing usage of ginger beer in recreational drinks such as cocktails and mules would further strengthen the year-on-year growth of the segment in the upcoming years. Ginger beer cocktails have an invigorating, snappy flavor with a touch of spice, which has compelled restaurants, bars, and clubs to add these drinks to the menu to further increase product offerings. According to an article published by TASTEWISE in October 2021, the restaurant penetration for the product is 9.42%, which is suggesting future growth.

The original segment is projected to register a CAGR of 6.2% from 2022 to 2030. The health benefits offered by these products would further increase the demand for the drink in the upcoming years. The use of natural ginger extract enriches beer with putative bioactive phytoconstituents such as shagaol, gingerone, zingerone, ginger flavonoids, and essential oils and essential nutritional components including proteins, vitamins, and minerals, to promote the general wellbeing of consumers. Some of the brands offering the same are Stoli Group USA, LLC, Barritt’s Beverages International Ltd., and Koto LLC.

Distribution Channel Insights  

On-trade led the market and accounted for a revenue share of over 60.0% in 2021. The on-trade distribution channel includes outlets like bars, clubs, lounges, restaurants, hotels, and cafes. The COVID-19 pandemic affected the growth of the on-trade segment drastically owing to the shutting down of the aforementioned outlets. However, the reopening of the world, along with people focusing on get-togethers, socializing, and partying, is likely to increase sales through on-trade channels. For instance, Rachel’s Ginger Beer, a bar in Seattle, Washington offers the aforementioned product using freshwater, lemons, organic sugar, and ginger.

The off-trade distribution channel segment is expected to expand at the fastest CAGR of 7.9% in the forecast period. The off-trade distribution channel includes root beer merchants, supermarkets, hypermarkets, retail outlets, caterers, beer/specialty stores, and e-commerce platforms. Consumer inclination toward e-commerce owing to easy usage and availability of wide products at a single platform is expected to fuel segment growth. For instance, Amazon offers various flavored ginger beer brands in different packaging such as Gunsberg, Coolberg, Old Jamaica, and Fever-Tree. Furthermore, the pandemic-induced lockdown boosted product sales, which will hence support the market growth via these channels.

Regional Insights

North America accounted for the largest revenue share of over 35.0% in 2021. The increasing awareness regarding health and wellness among consumers in the region is expected to drive the product demand. Countries such as the U.S. have high consumption compared to other countries in the region. Key brand partnerships with different manufacturers will further develop new products in the markets and help increase its share. For instance, in January 2020, Reed’s Inc., America’s ginger beer brand, partnered with Full Sail Brewing Co., to launch a ready-to-drink mule with a real ginger kick.

Asia Pacific is expected to register the fastest CAGR of 8.5% in the forecast period. Changing consumer lifestyles and the adoption of recreational beverages among consumers in developing countries are stimulating the demand for low alcoholic products, which is expected to drive the market in this region. Furthermore, the presence of established and developing product manufacturers in the region, such as Fentimans and Rita, along with the growing infrastructure facilities for retailers, is expected to support the growth of the market in the region.

Key Companies & Market Share Insights

The market is fragmented with the presence of many developing key players with major brands in North America. These players are engaging in the major acquisition and promotional activities and product launches to expand their customer base and increase brand loyalty. Some of the key initiatives are:

• For instance, in November 2021, Moon Dog Craft Brewery released its latest alcoholic ginger beer (4% ABV).

• In June 2021, T-Mobile, a mobile carrier teamed up with craft soda maker Jones Soda Co. to launch an extended range 5Ginger Beer.

• In February 2021, Interstellar Ginger Beer and Exploration Co. extended its brand to Montevallo, which would help the company expand to different locations.

 Some prominent players in the global ginger beer market include: -

• Crabbie’s Alcoholic Ginger Beer

• BUNDABERG BREWED DRINKS

• Fever-Tree

• Fentimans 

• RACHEL’S GINGER BEER

• Gunsberg

• Natrona Bottling Company

• Goslings Rum

• Old Jamaica Ginger Beer

• Q MIXERS

Ginger Beer Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global ginger beer market report on the basis of type, flavor, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Alcoholic

  • Non-alcoholic

• Flavor Outlook (Revenue, USD Million, 2017 - 2030)

  • Original

  • Flavored

• Distribution Channel Outlook (Revenue, USD Million  2017 - 2030)

  • On-trade

  • Off-trade

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • Spain

    • Poland

    • Netherlands

    • Switzerland

  • Asia Pacific

    • China

    • Japan

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa