The global gluten-free pizza crust market size was valued at USD 2.0 billion in 2018 and is anticipated to expand at a CAGR of 6.5% over the forecast period. Increasing urbanization and growing popularity of western foods including pizza are driving the market for gluten-free pizza crust. Increasing disposable income and penetration of pizza outlets are expected to increase demand for pizza crust over the forecast period.
Growing awareness related to health among people and increase in prevalence of celiac disease are expected to fuel demand for gluten-free food products including pizza crust. Celiac disease is one of the major autoimmune disorders, which occur in genetically predisposed person where the consumption of gluten leads to damage in the small intestine. The disease is estimated to affect 1 in 100 people worldwide. In America, an estimated 1 in 133 people are having celiac disease.
It is essential to make changes in the diets and food habits to decrease prevalence of celiac disease. Thus, the product manufacturers are focusing on developing different gluten-free products. The gluten-free products are considered to be a healthy option, and therefore, the consumers who are concern over health are having gluten-free products. Therefore, there can be an increase in the gluten-free pizza crust products in the upcoming years. Increase in the prevalence of gluten sensitivity might serve as one of the key factors driving the global market for gluten-free pizza crust.
According to a survey, the number of gluten-free pizza launches increased 58 percent between 2012 and 2015 across the globe. Moreover, the number of pizza launches containing rice flour as an alternative ingredient has increased from 78 percent to 90 percent between 2014 and 2015. This may drive the gluten-free market in the upcoming years.
Conventional gluten-free pizza crust held more than 65.0% share of overall revenue in 2018. The hectic lifestyle of consumers has led them to seek convenient food solutions. Owing to the growing demand for convenient food, the pizza market has witnessed substantial growth. Health consciousness among consumers is driving demand for gluten-free foods, including pizza crust. Furthermore, retail chains such as Dominos and Pizza Hut are offering various gluten-free pizzas, which is expected to increase the demand for gluten-free pizza crust over the forecast period.
The organic segment is expected to expand at a CAGR of 6.9% over the forecast period. Demand for organic products is growing in developed countries such as U.S. and Germany owing to increasing awareness related to the harmful effects of synthetic ingredients. Furthermore, growing product visibility is expected to provide growth opportunity for the organic gluten-free crust market over the forecast period.
Retail was the largest segment and it generated a revenue of USD 713.2 million in 2018. Increase in the penetration of retail outlet and supermarkets and hypermarkets is expected to drive the sale of pizza crust through retail outlet over the forecast period. An increase in the number of independent grocery stores is a key factor driving the product demand over the forecast period.
Bakeries are expected to expand at a CAGR of 7.2% from 2019 to 2025. Increase in bakery stores is one of the main factors for the growth of the market. Growing penetration of different gluten-free bakery products including pizza crust is driving the market. Health-conscious people prefer more gluten-free bakery products as compared to other bakery products, which may lead to the gluten-free pizza crust market growth.
The offline segment held 88.8% share of global revenue in 2018. This segment is expected to maintain its lead throughout the forecast period. Increase in the number of franchise outlets worldwide is driving the sales of gluten-free pizza crust through the offline channel over the forecast period. In addition, franchise outlets such as Dominos are expanding their gluten-free product line in order to cater to the demand of health conscious people. For instance, Cali’flour Foods has been providing the maximum offline pizza crust to different retail shops.
Growing popularity of western food in developing countries such as India and China is expected to drive sale of pizza crust through offline channel. It was surveyed that the maximum number of tourists arrive in Asia Pacific mainly in countries like India, China, and Thailand, which, in turn, is expected to drive the market for gluten-free products, including pizza crust.
The online segment is projected to expand at a CAGR of 8.2% from 2019 to 2025 on account of increasing internet penetration. Technology advancements are one of the significant factors in driving the online segment. Many e-commerce vendors such as Walmart and Amazon are expanding their reach in developing countries and are focusing on expanding food products offerings. Increasing penetration of small players who are focusing on online channel to expand their product reach is expected to have a positive impact on the market growth from 2019 to 2025. Increasing internet penetration in countries such as China, India, and other Southeast Asian countries is expected fuel the demand for the sale of pizza crust though the online channel over the forecast period.
North America dominated the market in 2018 owing to growing consumption of gluten-free products. People in the region are shifting towards a healthy lifestyle due to which people prefer healthy and gluten-free products. Growing awareness related to possible causes of gluten on health has led to an increase in the consumption of gluten-free products. The U.S. has a high prevalence of celiac disease in the world, and thus, increasing awareness related to the disease is anticipated to boost the demand for gluten-free products.
Asia Pacific is expected to expand at a CAGR of 7.1% over the forecast period. It has been surveyed that India has over half of the population below the age of 30 and is known to be the most significant region for young generation, thereafter China, Indonesia, and U.S. Thus, the impact of western culture is increasing due to high youth population. This, in turn, is anticipated to drive the market for gluten-free pizza crust in developing countries of Asia Pacific.
Increasing competition in the pizza market is expected to fuel the demand for gluten-free pizza crust over the forecast period. The global market is moving towards fragmentation. Prominent vendors operating in the market are based in the U.S. and Europe. Some of the major players of the market are Udi's Gluten Free; Rich Products Corporation; Gillian’s Foods; Conagra Brands, Inc.; Kinnikinnick Foods Inc.; Rizzuto Foods.; Vicolo; and MOONLIGHT PIZZA COMPANY. The manufacturers are focusing on expanding their sales or business by broadening their product offerings or setting up new production plants in the global market.
Market size value in 2020
USD 2.23 billion
Revenue forecast in 2025
USD 3.08 billion
CAGR of 6.5% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD million/billion and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, end-use, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; U.K.; Germany; China; India; Brazil
Key companies profiled
Udi's Gluten Free; Rich Products Corporation; Gillian’s Foods; Conagra Brands, Inc.; Kinnikinnick Foods Inc.; Rizzuto Foods.; Vicolo; MOONLIGHT PIZZA COMPANY
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global gluten-free pizza crust market report on the basis of product, end-use, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
End-Use Outlook (Revenue, USD Million, 2015 - 2025)
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
b. The global gluten-free pizza crust market size was estimated at USD 2.10 billion in 2019 and is expected to reach USD 2.23 billion in 2020.
b. The global gluten-free pizza crust market is expected to grow at a compound annual growth rate of 6.5% from 2019 to 2025 to reach USD 3.08 billion by 2025.
b. Conventional products dominated the gluten-free pizza crust market with a share of 67.2% in 2019. This is attributed to the hectic lifestyle of consumers has led them to seek convenient food solutions.
b. Some key players operating in the gluten-free pizza crust market include Udi's Gluten Free; Rich Products Corporation; Gillianâ€™s Foods; Conagra Brands, Inc.; Kinnikinnick Foods Inc.; Rizzuto Foods.; Vicolo; and MOONLIGHT PIZZA COMPANY.
b. Key factors that are driving the market growth include increasing urbanization, growing popularity of western foods, and increase in prevalence of celiac diseases.
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