Hair Dryer Market Size, Share & Trends Analysis Report By Product (Cordless, Corded), By Application (Professional, Individual), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global hair dryer market size was valued at USD 8.19 billion in 2021 and is expected to attain a compound annual growth rate (CAGR) of 5.8% from 2022 to 2030. The key dynamics driving the demand for hair dryers are growing standards of living and greater emphasis on personal appearance. Evolving fashion trends in hair care and styling, coupled with rising hair styling trends featured in movies and on fashion runways, are considerably impacting the sales of hair dryers globally, across all age groups.

An increasing number of professional salons across the globe is expected to be the key factor driving the sales of hair dryers. In addition, rising awareness about personal grooming is propelling product demand. Major salon chains are investing in the developing regions of Asia Pacific to increase their customer base and a number of salons are opting for professional hair appliances, including hair dryers. Thus, the rising number of professional hair salons, particularly in emerging markets, is anticipated to contribute to the growth of the hair dryer market over the forecast period. In September 2020, German personal care and lifestyle brand CARRERA launched a range of premium quality professional hair dryers: CARRERA hairdryer No. 531, 532, and 631. These hair dryers claim to give users a salon-like look from the comfort of their homes and prevent dryness or breakage.

With consumers slowly returning to work or socializing since the outbreak of COVID-19, appearance and hair care will once again become a priority, creating a healthy demand for hair styling equipment like hair dryers. Moreover, evolving business models for hairdresser salons are likely to make it convenient for consumers to select slots based on their availability. Salons are focusing on improving their presence through the digital space, such as taking online bookings via a mobile-based platform.

Product Insights

Corded segment led the market and accounted for 82.3% share of the global revenue in 2021. Generally, corded hair dryers are preferred for use in households and professional services, unless they are being used for traveling or other purposes where portability is required. Corded hair dryers are also more powerful than cordless ones and can dry hair more quickly. They have better airflow and heat settings, due to which they are preferred by consumers. As consumer needs change with time, manufacturers are launching enhanced hair dryers to suit varied needs.

For instance, in September 2021, U.S. brand Shark, owned by SharkNinja Operating LLC, launched the Shark HyperAIR Hair Dryer, which is equipped with HyperAIR IQ technology. It combines high-velocity heated air and ionized air for ultra-fast drying, no heat damage, and long-lasting styles. The launch of such products is expected to positively impact the corded hair dryer market.

Cordless hair dryers are preferred by some consumers as they are portable, light-weight, and more convenient to use. They are mostly preferred while traveling as they are easy to carry and do not require power outlets as they are battery-powered. These factors are fueling the demand for cordless hair dryers, new and innovative hair dryers with enhanced features are being launched by manufacturers in the cordless category. For instance, in January 2021, Hong Kong-based personal care brand Lylux launched a cordless and bladeless hair dryer that is ultra-portable and provides salon-grade performance. It is a revolutionary hair dryer with a powerful motor and fast-drying capability. The launch of such products in the market is expected to fuel the demand for cordless hair dryers over the forecast period.

Application Insights

Individual segment is projected to remain at the forefront regarding market share over the forecast period. The use of hair dryers has become fairly common in developed countries and generally in urban households. Growing urbanization across the globe has contributed to the rising sales of hair dryers for personal use. According to World Bank data, the global urban population grew from 3.57 billion in 2010 to 4.36 billion in 2020. With the rise in disposable incomes and increased beauty standards of the modern world, the trend of visiting hair salons to style hair has been growing in recent years and hair salons are witnessing a higher footfall. This has fueled the demand for professional hair dryers. According to the U.S. Bureau of Labor Statistics, there were 622,700 barbers, hairstylists, and cosmetologists in the U.S. in 2020. As per the Bureau, this number is projected to reach 742,400 by 2030, growing by 119,800, or 19%. In the U.K., the number of hair salons increased by 21% over five years from 2014 to 2019, reaching a total of 16,559 hair salons in 2019, according to the U.K.’s National Hair & Beauty Federation (NHBF).

The individual segment accounts for a larger share of the hair dryer market. The use of hair dryers has become fairly common in developed countries and generally in urban households. Growing urbanization across the globe has contributed to the rising sales of hair dryers for personal use. According to World Bank data, the global urban population grew from 3.57 billion in 2010 to 4.36 billion in 2020.

Distribution Channel Insights

The offline channel is the most widely used channel for purchasing a hair dryer. Offline stores provide consumers with the option of testing the operations of a product before making a purchase decision. Hair dryers from offline channels are generally purchased from electronics retail stores or beauty & cosmetic stores. Companies in the industry typically sell their products through distribution channels such as retail stores as well as through independent or company-owned dealers. Several personal care product retailers are expanding their reach with the launch of new stores across regions. This is expected to generate increased revenues from hair dryers from offline channels. For example, in 2021, Sephora, the French multinational retailer of personal care products including hair dryers, announced its plans to invest and open more than 200 stores in the U.S.

The revenue generated for hair dryers from online channels is smaller compared to that from brick-and-mortar stores. However, demand from online channels is growing at a faster pace. Especially since the onset of the COVID-19 pandemic, the demand for hair dryers from e-commerce platforms increased as physical stores remained closed for some time. Even after the effect of the pandemic subsided, people were reluctant to visit these stores, which bodes well for online channels. As consumers slowly began relying on online platforms for purchasing hair dryers, the demand from e-commerce platforms gained traction.

Regional Insights

North America is anticipated to experience the leading during the forecast period with a CAGR of 5.5%. North America has a large number of consumers who are more aware and conscious about personal grooming and self-care. Furthermore, as consumers in North America accounts for having a higher disposable income population compared to the rest of the world, especially those in the U.S. and Canada, the tendency of purchasing high-end hair dryers is greater in the region. As a result, market players in North America are launching advanced and premium products, in response to the high demand from consumers. For instance, in January 2021, Panasonic Corporation of North America introduced the Panasonic nanoe Hair Dryer (EH-NA67-W). The hair dryer uses patented nanoe technology to provide the extra moisture that it draws from the air and protects the hair from damage. The product, priced at USD 149.99, comes with an oscillating quick-dry nozzle, which evenly distributes the heat.

Europe enjoys a high disposable income and hence has a larger market for high-end and premium hair dryers when compared to developing and underdeveloped nations. Also, hair dryers are a regular personal care appliances commonly used in European households. The launch of novel and innovative hair dryers in the European market equipped with advanced features is attracting more purchases, giving way to substantial market growth. For example, in May 2022, Dyson launched the second version of its hair dryer, Dyson Airwrap, which, apart from just drying the hair, works as a multi-styler.

The Asia Pacific hair dryer market is expected to be the fastest-growing region in the forecast period. The growing disposable income of the population in Asian countries is increasing the acceptance of personal care appliances such as hair dryers among consumers. Furthermore, the growing urban population is fueling the sales of hair dryers in the region. According to World Bank data, the urban population in the East Asia and Pacific region rose from 1.29 billion in 2015 to 1.43 billion in 2020.

Key Companies & Market Share Insights

The global hair dryer market is highly competitive and fragmented with a large number of players in the market. Major players are investing in research & development to develop innovative technologies to make instruments that are easy to use and of better quality in terms of sound quality. Furthermore, companies are also implementing strategies such as mergers & acquisitions, joint ventures, training workshops for schools or organizations, and expansions to increase sales.

In February 2022, Braun GmbH, which is a subsidiary of P&G planned to launch in India through an online sales platform by Gillette. Gillette India Ltd. will be handling the marketing and sales of Braun in India.

In January 2022, Spectrum Brands Holdings, Inc. and Manchester United plc announced a global partnership extension, with Spectrum Brands' famous Remington personal care brand to continue its successful engagement as Manchester United's Official Electrical Styling Partner. Some of the prominent players operating in the global hair dryer market include:

• Conair LLC

• Panasonic Holdings Corporation

• Koninklijke Philips N.V.

• Dyson Limited

• Tescom Co., Ltd.(Tescom Denki Co., Ltd)

• Spectrum Brands, Inc.

• Revlon Inc.

• Ghd Hair (Jemella Ltd)

• Harry Josh® Pro Tools

• Braun GmbH (A brand of Procter & Gamble)

Hair Dryer Market Report Scope

Global Hair Dryer Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hair dryer market report based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Corded

  • Cordless

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Professional

  • Individual

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa