Hair Dryer Market Size, Share & Trends Analysis Report By Product (Corded, Cordless), By Application (Professional, Individual), By Distribution Channel (Offline, Online), And Segment Forecasts, 2019 - 2025

Industry Insights

The global hair dryer market size was valued at USD 7.09 billion in 2018 and is projected to expand at a CAGR of 5.1% from 2019 to 2025. Increasing number of professional salons across the globe is expected to be the key factor for the increased sales of hair dryers. In addition, rising awareness about personal grooming is propelling the product demand.

Changing lifestyles due to hectic work schedules are also significantly boosting the product demand. Major salon chains are investing in the developing regions of Asia Pacific for increasing their customer base. Thus, rising number of professional hair salons, particularly in emerging regions, is also anticipated to contribute to the hair dryer market growth over the forecast period.

For instance, in February 2018, Boutique Noir Salon launched its first premium luxury salon chain in New Delhi. Furthermore, rapidly growing fashion industry, especially in emerging countries, such as India, China, and Brazil, is projected to fuel the demand for the product. In addition, social media platforms, such as Instagram, Pinterest, Facebook, and YouTube, have played an important role in the market growth.

The product manufacturers promote their brands and innovating technologies through social media campaigns. Moreover, increased investments in celebrity endorsement by cosmetics manufacturers to influence the target customers will drive the product demand. North America is dominant regional market; however, Asia Pacific is expected to be the witness fastest growth over the forecast period at a CAGR of 5.6%.

Product Insights

Corded dryers was the largest product segment in 2018 and accounted for a market share of more than 80%. These products are intense energy-consuming devices with high power rating labels. As a result, the corded products are considered more efficient with direct home supply. On the other hand, cordless products are gaining popularity owing to the ease of use. Manufacturers are offering products with innovative technologies including ionic and tourmaline dryers with different attachments, speed, and heat settings.

For instance, in April 2018, Dyson Ltd. launched ‘Dyson Supersonic Hair Dryer’. The product is designed for professional use with fast and focused airflow for different types of precise styling. Moreover it provides temperature-controlled airflow to avoid hair damage due to extreme heat. The company also introduced the ‘Air Multiplier Technology’.

Application Insights

Professional application is expected to be the fastest-growing segment at a CAGR of 5.3% from 2019 to 2025. Major manufacturers including Conair Corp., Dyson Ltd., Koninklijke Philips N.V., and TESCOM Co. are launching new products to cater to the increasing demand for advanced dryers. For instance, in March 2017, Conair Corp. launched a new hair dryer under the brand name ‘InfinitiPro’. The company introduced the latest ionic technology that is beneficial for quick drying. Individual application segment is expected to account for the maximum share of the global market by 2025 due to extensive product usage.

Distribution Channel Insights

Online distribution channel is expected to be the fastest-growing segment from 2019 to 2025. Online platforms have been essential part for influencing the consumer preferences for purchasing home electronic devices through e-commerce platforms, such as Flipkart, Walmart, and Amazon. Growing number of internet and smartphone users, especially in developing countries like India, China, Indonesia, and Vietnam, is expected to boost the segment over the forecast period. Moreover, major market participants are launching exclusive online portals and websites, which is likely to drive the segment further.

Offline distribution channel was the largest segment in 2018. In developing countries, such as India, Vietnam, Bangladesh, and China, unorganized retail is one of the primary distribution channels. Thus, to gain competitive edge in the market, major retail chains are investing in the establishment of new stores. For instance, in June 2019, Reliance Industries announced plans to launch 100 new stores across India under Reliance Digital brand.

Regional Insights

North America was the largest market in 2018 owing to the presence of target population and well-established fashion industry. Asia Pacific is expected to be the fastest-growing market as a result of large customer base in China and India. These countries have a huge growth potential and lucrative market for the hair dressing products including dryers. International as well as regional companies are launching new products to cater to the rising demand for hair dressing products. Thus, product innovations are expected to offer numerous growth opportunities for the market participants over the forecast period.

Hair Dryer Market Share Insights

The global market is fragmented in nature. Technological advancement is expected to remain a critical success factor for market participants. Key manufacturers have undertaken other market strategies including product innovation, celebrity endorsement, distribution channel expansion, and merger & acquisition to gain the maximum market share. For instance, in November 2018, Panasonic Corp. launched two products, ‘Nanoe’ & ‘Double Mineral Hair Dryer EH-NA98’ in Malaysia. The new products offer controlled temperature air flow, which reduces the hair and scalp damage due to heat.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global hair dryer market report on the basis of product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Corded

  • Cordless

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Professional

  • Individual

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa