Hair Dryer Market Size, Share & Trends Analysis Report By Product (Corded, Cordless), By Application (Professional, Individual), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the hair dryer market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for hair dryer market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of hair dryer market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Hair Dryer Market Categorization:

The hair dryer market was categorized into four segments, namely product (Cord, Cordless), application (Professional, Individual), distribution channel (Online, Offline),  and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The hair dryer market was segmented into product, application, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The hair dryer market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eight countries, namely, the U.S.; the UK; Germany; France; Spain; China; India; Brazil;.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Hair dryer market companies & financials:

The hair dryer market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Conair LLC - The company offers a variety of products such as small appliances, personal care products, health products, and beauty products including hairdryers. It has an extensive range of hair care products like hair dryers, hot brushes, men’s grooming products, travel accessories, home solutions, beauty and skincare products, hot air brushes, hot rollers, hair brushes, flat irons, and specialty tools. The hair dryers are designed to provide faster drying and a professional-like experience along with minimal heat damage to the user’s hair. The company sells products across six continents. It has operations in countries like the U.K., France, Germany, Canada, Latin America, and Mexico. The company has over 1000 patents and operates through various international brands such as Scünci, Conair, Babyliss PRO, Cuisinart, Leandro Limited, and Waring.

• Panasonic Holdings Corporation - Following its incorporation, it quickly managed to expand into several other electrical product lines including irons, radios, phonographs, and light bulbs. Over the years, the company has added a range of microwaves, air conditioners, beauty styling products, and VHS recorders. The company offers a range of products including heating and cooling solutions, home appliances, smart life networks, commercial refrigeration & food equipment and devices. Under the home appliances range, Panasonic has refrigerators, washing machines, vacuum cleaners, microwaves, hair dryers, cooking equipment, rice cookers, and nanoe devices. In many foreign markets, including Asia, Europe, and North America, the company has several manufacturing and sales subsidiaries. The company earns the majority of its revenue from international markets, including those in Europe and North America.

• Koninklijke Philips N.V. - It is a leading multinational conglomerate that operates in the healthcare, lighting, and consumer markets. Koninklijke Philips N.V. is the parent company of the Philips Group. The company operates in various segments, namely Diagnosis & Treatment businesses, Connected Care businesses, Personal Health businesses, and others. The company’s revenue is predominantly earned from the sale of products, customer service fees, software licenses, and leasing. The distribution channel of Koninklijke Philips N.V. is a mix of direct sales, especially in bigger markets such as India and North America, and third-party distributors along with e-commerce portals and websites. The sales differ by price segment, product segment, and market. Through its personal health business, the company offers a range of products such as personal care products, mother & child care, and oral health care. The personal care segment includes products like hair dryers, flat irons, straighteners, and grooming accessories. Philips has operations all over the world including North America, Europe, and China.

• Dyson Limited - Dyson Limited’s research design and development center is also headquartered in Malmesbury, England. It is one of the leading technology manufacturers and marketers of household appliances such as vacuum cleaners, hair dryers, hair stylers, air purifiers, bladeless technology fans, and heaters. Dyson Limited has manufacturing locations in countries such as Malaysia, Singapore, the U.K., and the U.S. and serves customers in over 80 countries around the world. Recently, the company has invested in a facility in Singapore for manufacturing Dyson’s digital motor.

• Tescom Co., Ltd.(Tescom Denki Co., Ltd) - The company is a manufacturer of beauty, hair, and cooking appliances. Tescom Co., Ltd has remained the leading home appliance manufacturer in Japan for years. The company’s famous hair dryer, nobby, has been preferred in salons globally. The product range is also demanded by professionals worldwide. Nobby was specially designed to provide professional technology for household usage. The product is used by 70% of professional and beauty salons in Japan. Furthermore, Tescom Co., Ltd has operations in Japan, Australia, and Malaysia.

• Spectrum Brands, Inc. - It is among Fortune 500 companies. The company is engaged in the manufacturing and marketing of a wide range of products such as home appliances, beauty products, hair care products, and men’s grooming tools. Spectrum Brands, Inc. manufactures hair dryers under the brand name Remington. Other brands under which the company sells its products are Kwikset, Weiser, Baldwin, National Hardware, Pfister, Remington, George Foreman, Russell Hobbs, Black+Decker, Tetra, Marineland, Nature’s Miracle, Dingo, 8-in-1, FURminator, IAMS and Eukanuba (Europe only), Digest-eeze, HealthyHide, Littermaid, Spectracide, Cutter, Repel, Hot Shot, Black Flag, and Liquid Fence.

• Revlon Inc. - It is a global leading beauty company with a range of brands. It is engaged in the manufacturing, development, marketing, distribution, and selling of an extensive range of beauty products that include, color cosmetics, hair color, hair care, fragrances, skincare, men's grooming products, deodorants, hair dryers, hair stylers, and other beauty and personal care products across different channels of distribution. Revlon Inc. operates through brands, namely Revlon, Elizabeth Arden, Portfolio, and Fragrances. The company’s Revlon Inc., brand includes products such as cosmetics, hair color, beauty products, and hair tools. Revlon Inc.’s products are sold in around 150 countries across six continents through an extensive distribution channel that includes a large number of players. These products are sold through a distribution network of retailers, drug stores, chemist shops, hypermarkets, e-commerce sites, department stores, salons, and cosmetic stores around the U.S., India, and other countries.

• Ghd Hair (Jemella Ltd) - It is a famous leading haircare brand and manufacturer of hair care products. Ghd Hair has an extensive hair product portfolio with products like hair straighteners, hot brushes, hair dryers, curlers, hair brushes, and hair styling products. The company has launched some of the best tools in the hair styling industry, including the Helios hairdryer and curve thin wand. The company also offers the personalization of hair dryers to its users. The company’s products have been used by top celebrities like Anne Hathaway and Sydney Sweeney to achieve their runway looks. The company’s products are sold in around 50,000 salons around the world.

• Harry Josh® Pro Tools - Harry Josh® Pro Tools was developed by Harry Josh, an award-winning celebrity hairstylist. The company’s products like hair clips and hair dryers have been worn by some A-list Hollywood celebrities, namely Kaia Gerber, Kim Kardashian, Mariah Carey, and many more. The company offers products such as dryers, styling tools, and hair accessories. Josh® Pro Tools Pro Dryer 2000 is one of the most Instagramable luxury hair dryers around the world.

• Braun GmbH (A brand of Procter & Gamble) - It is a leading manufacturer, well known for its electric shavers, hair stylers, and record players. Braun was acquired by Procter & Gamble in 2005. Before that, it was a fully-owned subsidiary of The Gillette Company. Braun offers an extensive range of product categories, such as Shaving and Grooming, Oral Care, Beauty Care, Clock and Watches, Health and Wellness, and Beauty care. Under the beauty care segment, the company has hair dryers and epilation devices. Braun's reputation has been strongly linked to hair dryers for a very long time. The business' hair care segment has consistently kept up with the most recent hair fashion trends. It has produced hair straighteners, curlers, and dryer attachments to obtain smoother hair, add more volume, or form curls. Braun's Satin Hair Brush, which uses static-reducing ion technology, is one of its most recent hair care innovations.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Hair Dryer Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Hair Dryer Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.