Hard Seltzer Market Size, Share & Trends Report

Hard Seltzer Market Size, Share & Trends Analysis Report By ABV Content, By Packaging Type, By Distribution Chanel (Off-trade, On-trade), By Flavor, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68038-805-3
  • Number of Pages: 75
  • Format: Electronic (PDF)

Market Segmentation

  • Hard Seltzer Market ABV Content Outlook (Revenue, USD Million, 2018 - 2030)
    • 1.0% to 4.9%
    • 5.0% to 6.9%
    • Others
  • Hard Seltzer Market Packaging Type Outlook (Revenue, USD Million, 2018 - 2030)
    • Glass Bottles
    • Metal Cans
  • Hard Seltzer Market Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
    • Off-trade
    • On-trade
  • Hard Seltzer Market Flavor Outlook (Revenue, USD Million, 2018 - 2030)
    • Classic or unflavored
    • Flavored
      • Black Cherry
      • Lime
      • Ruby Grapefruit
      • Mango
      • Raspberry
      • Others
  • Hard Seltzer Market Regional Outlook (USD Million, 2018 - 2030)
    • North America
      • North America Hard Seltzer Market, by ABV Content
        • 1.0% to 4.9%
        • 5.0% to 6.9%
        • Others
      • North America Hard Seltzer Market, by Packaging Type
        • Glass Bottles
        • Metal Cans
      • North America Hard Seltzer Market, by Distribution Channel
        • Off-trade
        • On-trade
      • North America Hard Seltzer Market, by Flavor
        • Classic or unflavored
        • Flavored
          • Black Cherry
          • Lime
          • Ruby Grapefruit
          • Mango
          • Raspberry
          • Others
      • U.S.
        • U.S. Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • U.S. Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • U.S. Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • U.S. Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • Canada
        • Canada Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Canada Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Canada Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Canada Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • Mexico
        • Mexico Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Mexico Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Mexico Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Mexico Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
    • Europe
      • Europe  Hard Seltzer Market, by ABV Content
        • 1.0% to 4.9%
        • 5.0% to 6.9%
        • Others
      • Europe Hard Seltzer Market, by Packaging Type
        • Glass Bottles
        • Metal Cans
      • Europe Hard Seltzer Market, by Distribution Channel
        • Off-trade
        • On-trade
      • Europe Hard Seltzer Market, by Flavor
        • Classic or unflavored
        • Flavored
          • Black Cherry
          • Lime
          • Ruby Grapefruit
          • Mango
          • Raspberry
          • Others
      • Germany
        • Germany Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Germany Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Germany Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Germany Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • UK
        • UK Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • UK Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • UK Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • UK Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • Spain
        • Spain Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Spain Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Spain Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Spain Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • Italy
        • Italy Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Italy Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Italy Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Italy Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • France
        • France Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • France Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • France Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • France Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
    • Asia Pacific
      • Asia Pacific Hard Seltzer Market, by ABV Content
        • 1.0% to 4.9%
        • 5.0% to 6.9%
        • Others
      • Asia Pacific Hard Seltzer Market, by Packaging Type
        • Glass Bottles
        • Metal Cans
      • Asia Pacific Hard Seltzer Market, by Distribution Channel
        • Off-trade
        • On-trade
      • Asia Pacific Hard Seltzer Market, by Flavor
        • Classic or unflavored
        • Flavored
          • Black Cherry
          • Lime
          • Ruby Grapefruit
          • Mango
          • Raspberry
          • Others
      • China
        • China Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • China Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • China Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • China Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • India
        • India Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • India Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • India Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • India Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • Japan
        • Japan Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Japan Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Japan Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Japan Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • South Korea
        • South Korea Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • South Korea Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • South Korea Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • South Korea Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • Australia & New Zealand
        • Australia & New Zealand Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Australia & New Zealand  Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Australia & New Zealand Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Australia & New Zealand Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
    • Central & South America
      • Central & South America Hard Seltzer Market, by ABV Content
        • 1.0% to 4.9%
        • 5.0% to 6.9%
        • Others
      • Central & South America  Hard Seltzer Market, by Packaging Type
        • Glass Bottles
        • Metal Cans
      • Central & South America Hard Seltzer Market, by Distribution Channel
        • Off-trade
        • On-trade
      • Central & South America Hard Seltzer Market, by Flavor
        • Classic or unflavored
        • Flavored
          • Black Cherry
          • Lime
          • Ruby Grapefruit
          • Mango
          • Raspberry
          • Others
      • Brazil
        • Brazil Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • Brazil Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • Brazil Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • Brazil Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
    • Middle East & Africa
      • Middle East & Africa Hard Seltzer Market, by ABV Content
        • 1.0% to 4.9%
        • 5.0% to 6.9%
        • Others
      • Middle East & Africa Hard Seltzer Market, by Packaging Type
        • Glass Bottles
        • Metal Cans
      • Middle East & Africa Hard Seltzer Market, by Distribution Channel
        • Off-trade
        • On-trade
      • Middle East & Africa Hard Seltzer Market, by Flavor
        • Classic or unflavored
        • Flavored
          • Black Cherry
          • Lime
          • Ruby Grapefruit
          • Mango
          • Raspberry
          • Others
      • South Africa
        • South Africa Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • South Africa  Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • South Africa Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • South Africa Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others
      • UAE
        • UAE Hard Seltzer Market, by ABV Content
          • 1.0% to 4.9%
          • 5.0% to 6.9%
          • Others
        • UAE Hard Seltzer Market, by Packaging Type
          • Glass Bottles
          • Metal Cans
        • UAE Hard Seltzer Market, by Distribution Channel
          • Off-trade
          • On-trade
        • UAE Hard Seltzer Market, by Flavor
          • Classic or unflavored
          • Flavored
            • Black Cherry
            • Lime
            • Ruby Grapefruit
            • Mango
            • Raspberry
            • Others

Hard Seltzer Market Dynamics

Driver: Growing Demand For Low-Alcohol Drinks

With rising focus on health and wellbeing, consumers have become more health-conscious and are therefore switching to drinks with low alcohol content. According to a survey by IWSR, more than half of the consumers surveyed in 2019 were trying to reduce their alcohol consumption. Hard seltzers contain low amount of alcohol (1-7%), and are low-calorie in comparison to beer, with most versions having around 100 calories. Thus, moderate drinkers are consuming hard seltzer as a substitute for beer. According to a 2019 survey by Wine Intelligence, U.S. consumers are reducing their wine consumption and switching to other drinks like hard seltzers. Thus, wine players like Barefoot have also entered this marketplace.

Driver: Premiumization Of Alcoholic Beverages

Millennials and younger generations are looking for premium products with innovative flavors, convenient packaging, and trusted brands. Worldwide, consumers have been switching to premium brands for high product quality and amplified brand experience. Young consumers who are the major consumers for hard seltzers, have become more sophisticated with their choices and taste in alcohol. Rather than spending money on a normal alcoholic drink, consumers have started spending on drinks that provide an enjoyable experience to them, which is driving the market for hard seltzer. The canned format of hard seltzer adds to the premium look and enhances the overall product appeal. Manufacturers have been trying to tap the market with more product launches in this format.

Restrint: Non-Alcoholic Rtd Beverages Gaining Traction

Non-alcoholic RTD (ready-to-drink) beverages such as tea and fortified water are gaining huge traction among consumers. Owing to growing health consciousness, the consumption of these beverages is rising among consumers, especially in countries like France, the U.K, Germany, Spain, and Canada. Due to rising obesity and other health-related diseases, consumers are looking to reduce their alcohol consumption and move toward healthier drinks and fortified water, which could restrict the growth of the hard seltzer market. The prevalence of obesity in the U.S increased to 42.4% in 2018 from 30.5% in 2000. In countries where the consumption of alcohol is not accepted due to cultural values, consumers can switch to non-alcoholic beverages that can be consumed by anyone without any age restriction. 

What Does This Report Include?

This section will provide insights into the contents included in this hard seltzer market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Hard seltzer market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Hard seltzer market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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