Head Up Display (HUD) Market Report

Head Up Display (HUD) Market Analysis By Application (Automotive, Aviation, Wearables), By Region (North America, Europe, Asia Pacific, South America, MEA), And Segment Forecasts, 2018 - 2025

  • Published Date: Jun, 2017
  • Base Year for Estimate: 2016
  • Report ID: GVR-1-68038-486-4
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 101

Industry Insights

The global Head-Up Display (HUD) market size was valued at USD 1.91 billion in 2016 and is expected to witness a significant increase in the market over the forecast period. Number of shipments of Head-Up Display (HUD) in 2016 was estimated to 3.75 Million units and is expected to witness a significant increase in terms of volume over the forecast period. The growth of HUD market is primarily driven due to the low cost of product and easy integration with smartphones, which enhances the safety of drivers by reducing distractions. Innovative solution offerings such as global positioning system and augmented reality that can be integrated with the head-up display system further drives the demand for head-up display market.

U.S. Head-up display market by application, 2014 - 2025 (USD Million)

U.S. Head-up display market

HUD is a transparent display that presents information in the driver’s line of sight without the need to look away from the road. HUDs were initially developed for aviation and military applications; however, they are increasingly being used in automobiles, commercial aircraft, and other wearables.

The increase in purchasing power of individuals due to growth in disposable income is expected to fuel the growth of the head-up display market. The modern-age population is becoming more tech savvy and acceptable toward technologically advanced products that promote safer driving practices. Furthermore, increasing awareness regarding safety is a major factor driving the growth of the head-up display market.

A typical head-up display consists of a projector unit, a display system, programmed computer, and connecting chords. It is available in diverse types such as fixed mounted HUD, helmet mounted HUD, and so on and offers an advanced way of viewing navigation directions. The system can also be coupled with an adaptive cruise control, which was a recent innovation in car transport systems, to offer the best safety systems.

The improved standard of living of the global population has resulted in increased affordability for premium cars, which in turn has boosted the usage of head-up display for navigation purposes. Though several automobile manufacturers are currently offering head-up display systems as an additional feature in their cars, it may eventually become necessary for every car manufacturer to implement them for improved safety and enhanced user experience.

Application Insights

Based on applications, the global head-up display market has been segmented into automotive, aviation, wearables, and others. The automotive application segment is expected to account for a significant market share over the forecast period. The aviation segment follows next owing to majority of commercial aircraft implementing head-up display systems for optimum landing and takeoff. The increasing number of flight simulators also significantly drives the growth of head-up display market. Moreover, the designing of transparent display proves to be a major challenge for vendors as the displays are required to provide enhanced visibility in sunlight in the same way that they would at night.

The automotive segment has further been sub-segmented into premium/luxury cars, sports cars, and basic & mid-segment cars. The premium/luxury cars sub-segment is expected to account for a significant market share in the automotive segment over the forecast period.The integration of head-up displays with driver assistance systems, which are increasingly adopted by several automobile manufacturers, is expected to drive the market growth of these displays.

Head-Up display market by application, 2016 (%)

Head-up display market

The wearable application segment is expected to account for a nominal market share over the forecast period as vendors are investing heavily in R&D to offer an enhanced driving experience. Increasing demand for advanced technological products, which offer enhanced accuracy, is the major driving factor for the growth of head-up display market in the wearable application.

Regional Insights

The presence of large technology companies and huge investments made in the R&D of head-up displays are the major factors driving the growth of the market in the North American region. Currently, North America occupies a significant market share in the overall global market, which is followed by Europe due to the increasing awareness among individuals about the benefits offered by head-up displays.

Recent innovations in technologies with respect to the automotive industry, such as adaptive cruise control and augmented reality, are the major trends which would lead to a significant rise in the demand for the overall U.S. head-up display market. Additionally, the region being one of the largest auto markets in the world is also expected to significantly boost the market revenue.

The Asia Pacific regional market is anticipated to account for a comparatively higher CAGR, owing to the increasing awareness among users regarding the benefits offered by the technology. Growth in the standard of living and increasing disposable income are the driving factors for the growth of the market in this region.

Competitive Insights

Key industry participants in the market include BAE Systems, Continental AG, DENSO Corporation, Elbit Systems, Visteon Corporation, Robert Bosch LLC, and YAZAKI Corporation. Head-up display systems have found a growing usage in the automotive industry on account of several safety features which aid in the reduction of collision occurrence.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation                                                

Revenue in USD Million and CAGR from 2017 to 2025, Global Shipments in Million Units from 2014 to 2025

Regional scope

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Country scope

U.S., Canada, Mexico, Germany, UK, China, Japan, India, and Brazil

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors, and trends

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If you need specific market information that is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the head-up display market based on application, and regions. Automotive application segment further sub segment based on the end-user.

  • Application Outlook (Revenue, USD Million; 2014 - 2025)

    • Automotive

      • Premium/Luxury Cars

      • Sports Cars

      • Basic & Mid-segment Cars

    • Aviation

    • Wearables

    • Other

  • Regional Outlook (Revenue, USD Million; 2014 - 2025)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • UK

    • Asia Pacific

      • China

      • Japan

      • India

    • South America

      • Brazil

    • MEA

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