GVR Report cover Healthy Biscuits Market Size, Share & Trends Report

Healthy Biscuits Market Size, Share & Trends Analysis Report By Type (Functional & Digestive, Gluten-free, Reduced Calorie), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul 2019
  • Report ID: GVR-3-68038-278-5
  • Number of Pages: 80
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017

Industry Insights 

The global healthy biscuits market size was valued at USD 2.2 billion in 2018 and is expected to expand at a CAGR of 5.0% from 2019 to 2025. The market growth is attributed to rising awareness about health and fitness and growing preference for healthy snack products, especially among the working professionals and millennials. The high nutritional value of healthy biscuits is also expected to augment their demand over the years to come. Increasing product popularity as go-to snacks, which can replace high-calorie content products like chocolates, cakes, and cookies, is further projected to drive the global market.

Demand for healthy biscuits is increasing due to the active lifestyle of the consumers who look for convenient eating options. Rising demand for healthy snacks, coupled with high per capita food consumption, especially in developing countries such as India and China, is contributing to the growth of the global market. Moreover, packaging innovations and an increase in the number of fitness enthusiasts are expected to boost healthy biscuits market growth.

U.S. healthy biscuits market

Low price, easy availability, quick consumption, and high nutritional value are some of the factors expected to result in an increasing acceptance of healthy biscuits. Manufacturers are actively indulging in the production of healthy biscuits in different flavors to enhance the taste. For instance, Parle offers digestive biscuits infused with the flavor of honey and oats, along with an aroma of cinnamon. This scenario has led to strong competition in the global market due to the presence of a large number of international and local manufacturers.

Increased demand for natural and non-GMO products has been observed in the global market. Consumers are shifting to natural food products owing to rising health awareness and growing food safety concerns. Moreover, improved lifestyle and introduction of advanced purchase methods such as online grocery shopping have been fueling the market growth. Furthermore, companies are adopting innovative promotional strategies such as TV campaigns to spread awareness about their healthy products.

Type Insights

The reduced calorie segment accounted for the largest share of 34.4% in 2018. The market growth is attributed to rising consumer demand for healthier products, thereby encouraging the manufacturers to produce biscuits with less fat and sugar content. Various manufacturers are operating in this category. For instance, Galletas Gullón manufactures sugar-free Marie and fiber biscuits, Tiffany produces sugar-free biscuits in lemon, orange, and chocolate flavor, and IKO offers biscuits made of pumpkin, oats, and grain ingredients.

The functional and digestive segment is expected to expand at the fastest CAGR of 5.5% from 2019 to 2025. Growing demand for healthy snacks having a high source of dietary fiber is driving the segment. These biscuits are made of different nutrition-rich ingredients such as oats, wheat, and multi-grains. India is anticipated to witness significant growth in this category. The digestive biscuits market in India is majorly dominated by the Britannia Nutrichoice range. Some of the other prominent players operating in this category are Parle NutiCrunch, McVities, and Tiffany.

Distribution Channel Insights

Healthy biscuits have high accessibility through supermarkets and hypermarkets. This distribution channel generated a revenue of USD 1.2 billion in 2018. The physical display of products in the stores allows customers to scan product details. Moreover, the availability of a wide range of products offered by different brands enables consumers to compare and choose the best product. Growth of the organized retail sector and various offers and discounts provided by leading players have also helped in increasing the visibility of these products.

Global healthy biscuits market

The online category is anticipated to expand at a CAGR of 5.2% from 2019 to 2025. Online distribution is gaining increasing traction among the consumers for such products. This distribution channel is penetrating the market with e-commerce platforms and the growing usage of smartphones in daily life. Companies like bigbasket.com and groffers.com are coming up with door-to-door delivery of products with an online display of a wide range of products. Moreover, coupon offers provided by the online platforms are influencing the buying behavior of the customers.

Regional Insights

Europe held the largest share of 33.9% in 2018. The market growth is majorly attributed to the high demand for digestive biscuits and the presence of major players namely Mondelēz International, Inc., and United Biscuits. U.K. accounted for a significant share of 33.9% in the Europe market in 2018. High product demand as well as a number of product launches are some of the factors boosting the growth in the country.

Asia Pacific is expected to witness the fastest growth over the forecast period. Spurring demand for convenient and healthy snack products is likely to be a major factor for market growth. The market in India is marked by the presence of major players such as Britannia, Parle, and ITC, wherein Nutrichoice by Britannia occupies about 70.0% share in the premium health biscuit category, followed by Sunfeast’s Farmlite range.

Healthy Biscuits Market Share Insights

Some of the major players operating in the global market are Mondelēz International, Inc., Pladis (United Biscuits), Britannia, Parle Products Pvt. Ltd., ITC Limited (Sunfeast), IFFCO (Tiffany), COSMIC NUTRACOS SOLUTIONS PRIVATE LIMITED (GAIA), UNIBIC Foods India Pvt. Ltd., and Anmol Industries Ltd.BelVita by Mondelēz has witnessed global sales double to more than USD 600 million since its launch in the U.S. in 2012. It has been considered as the fifth best-selling brand in the U.S. as an essential breakfast snack. Growing preference for the healthy snacking item is expected to offer potential opportunities for the companies to expand their product offerings in this category in the near future.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., U.K., Germany, India, China, Brazil, and South Africa

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global healthy biscuits market report on the basis of type, distribution channel, and region:

  • Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Functional & Digestive

    • Gluten-free

    • Reduced Calorie

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Supermarkets/Hypermarkets

    • Convenience Stores

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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