Heated Mattress Pads Market Size, Share & Trends Analysis Report By Application (Households, Hotels, Hospitals, Others), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030

Heated Mattress Pads Market Size & Trends

The global heated mattress pads market size was valued at USD 441.5 million in 2024 and is projected to grow at a CAGR of 6.3% from 2025 to 2030. The rapidly increasing demand for luxury and comfort among consumers worldwide has created a strong focus on the premiumization of bedding products, which has positively impacted sales of heated mattress pads, particularly in developed economies. Furthermore, a rising preference for therapeutic mattresses that can provide rejuvenating or healing sleep quality, especially among the aging and middle-aged population, has boosted the popularity of such advanced bedding solutions among consumers.

Consumers are increasingly availing of premium lifestyle products due to the high rate of urbanization and globalization. This, in addition to the rising demand for sustainability and customization, is expected to ensure steady sales of heated mattress pads. Western economies such as Canada, parts of the U.S., Sweden, Germany, Iceland, and the UK generally witness low to moderate temperatures throughout the year. This necessitates the presence of heating solutions, particularly in hotels, where tourists from warmer climates may feel uncomfortable due to temperature variations. Heated mattress pads are marketed as offering therapeutic benefits, such as soothing muscle pain, reducing joint stiffness, and improving circulation. Moreover, they are also considered an economical alternative to conventional room heaters, resulting in an electricity cost of USD 9.1 per year at 10 cents per KWH. As a result, lower incurred costs of electricity and the convenience of heating settings have influenced consumers to adopt these products.

Heated mattress pads are easy to use and provide an instant source of warmth to users. Many models come with customizable heat settings, automatic shut-off features, and dual controls indicated for queen and king-sized beds, allowing for a personalized experience. An increasing number of products are incorporating advanced features such as digital controllers, memory foam, and smart functionality, such as syncing with mobile apps for remote control. These innovations help make heated mattress pads more appealing to tech-savvy consumers who appreciate modern conveniences. Brands use innovations such as ThermoFine technology (Sunbeam) that help ensure even distribution of heat, improving overall comfort and reducing concerns about hot spots or inconsistent heating. Increasing awareness regarding these capabilities is expected to lead to a positive expansion of the heated mattress pads industry.

Application Insights

The households segment emerged with the largest revenue share of 57.4% in the global heated mattress pads industry in 2024. This can be attributed to the widespread availability of premium heated bedding solutions that offer numerous functional advantages. Improving living standards and disposable income levels have encouraged homeowners to seek products that ensure maximum comfort and convenience. Additionally, increased spending on bedding products that provide a comfortable sleeping experience drives segment growth. These products are also known for providing therapeutic relief by relaxing muscles, easing tension, and promoting blood flow, driving their demand among consumers suffering from issues such as arthritis, back pain, and neck & shoulder pain.

Meanwhile, the demand for heated mattress pads in hotels is expected to grow at the fastest CAGR from 2025 to 2030. The rapid growth of the hospitality sector globally and the need to offer an optimum and premium staying experience to guests have resulted in substantial sales of innovative bedding items such as heating pads. The primary reason hotels are adopting heated mattress pads is to improve sleep quality. Many travelers struggle to sleep in hotels due to unfamiliar beds, bedding, or temperature variations. A heated mattress pad provides a quick and effective solution to create a cozy and warm sleeping environment, improving comfort for guests. Moreover, these establishments are constantly looking for ways to differentiate themselves from competitors. Offering heated mattress pads is an effective way to provide premium comfort and stay ahead of the competition.

Distribution Channel Insights

The offline segment accounted for a leading revenue share in the global heated mattress pads industry in 2024. Offline stores, such as department stores, home goods stores, and specialty bedding retailers, enable customers to have a comprehensive understanding of these products by allowing easy inspection concerning the quality and specifications. Brands are able to further improve customer service by appointing in-store associates who provide a practical overview of the product, thus enabling customers to make an appropriate purchase decision. Physical stores often align their marketing and promotions with seasonal variations, offering heated mattress pads as part of winter or holiday-themed sales, such as Black Friday or Christmas sales.

Meanwhile, the online segment is anticipated to grow at the fastest CAGR during the forecast period in the heated mattress pads industry. Growing global usage of smartphones and the increasing penetration of high-speed Internet has provided a boost to the e-commerce sector, enabling companies to deliver products in a timely and safe manner. The convenience, variety, and competitive pricing offered by online platforms have driven consumers to purchase these products through e-commerce channels. A number of notable brands, such as Sunbeam, Pure Enrichment, and Chilipad, operate direct-to-consumer e-commerce models, providing consumers with better prices, special promotions, and exclusive product offerings.

Regional Insights

North America heated mattress pads market accounted for the largest revenue share of 49.1% in 2024. The demand for these products has been growing steadily in recent years, driven by several factors that influence consumer preferences for comfort, health, and convenience. The harsh winter conditions witnessed in the majority of Canada and the northern U.S. have created a natural demand for products that can provide warmth and improve sleep quality during colder months. Furthermore, with a substantial aging population in the region and the increasing prevalence of conditions such as arthritis and back pain, sales of heated mattress pads are expected to maintain a steady momentum during the forecast period.

U.S. Heated Mattress Pads Market Trends

The U.S. heated mattress pads market accounted for a dominant revenue share in the regional market in 2024, aided by increasing consumer interest in comfort and wellness and the availability of advanced features that make these products safer, more energy-efficient, and user-friendly. The demand for such solutions reaches a peak during the fall and winter months, particularly around October to February, with strong growth in sales during the holiday season. Rising energy costs, especially during the winter months, have compelled consumers to turn to heated mattress pads as a more energy-efficient alternative to heating entire rooms or homes. The well-established hospitality business has further driven sales of such products as a means to provide a more convenient and enjoyable staying experience for guests.

Europe Heated Mattress Pads Market Trends

Europe heated mattress pads market accounted for a noticeable revenue share in the global market in 2024. Economies such as Norway, Sweden, Denmark, Germany, and the UK witness severe winters that make the presence of heating pads important in households and hotels. Additionally, the increasing geriatric population in the region and the growing prevalence of back and joint pain, arthritis, and shoulder pain among people are anticipated to maintain substantial sales of these products in the coming years. Manufacturers are also incorporating technological features such as smart controls, multiple heat settings, and auto shut-off timers to improve user convenience, catering to the technologically-aware demographic in Europe.

Asia Pacific Heated Mattress Pads Market Trends

The Asia Pacific heated mattress pads market is anticipated to grow at the fastest CAGR from 2025 to 2030. Increasing awareness regarding heated mattress pads in terms of their health and functional benefits has boosted their adoption, particularly in rapidly growing economies such as India and China. There is a significantly large population that resides in poorly insulated homes, making these products an appealing option as a personal heating solution. Increasing disposable income levels and improved standards of living have presented another major opportunity for market players to launch innovative and affordable products, aiding the expansion of the regional industry.

China accounted for the largest revenue share in the Asia Pacific market in 2024. The high pace of urbanization in the economy and the expansion of the hospitality sector are primary factors driving the demand for heated mattress pads. The travel and tourism industry has significantly grown with a steadily rising footfall of international visitors, while the country has also become a host to various international conventions and events. As a result, hotels have become leading consumers of quality bedding products, resulting in the widespread application of heated mattress pads in the country’s commercial sector.

Key Heated Mattress Pads Company Insights

Some major companies involved in the heated mattress pads industry include Electro Warmth, Sunbeam Products, and Therapedic International, among others.

• Electro Warmth specializes in creating and providing high-quality heated sleep products, such as electric heating mattresses, mattress pads, and blankets. The company’s major products include Heated Mattress Pad with ten warming settings, massage table warmer with ten warming settings, and RV/Truck Bunk Warmers 12V warming pad with seven customizable settings. Electro Warmth also provides the Cara Comfort Heat Wrap with adjustable heating settings that helps in pain relief and offers therapeutic comfort.

• Sunbeam Products manufactures heating solutions that aim to address back pain, general muscle pain, joint pain, shoulder and neck pain, and cramps & menstrual pain. The company’s pain relief products include the GoHeat USB-Powered Heating Pad, the GoHeat Cordless Heating Pad, the ConformHeat Heating Pad, the FlexFit Heated Wrap, and the Premium XXL-Size Heating Pad.

Heated Mattress Pads Market Report Scope

Global Heated Mattress Pads Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global heated mattress pads market report based on application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Households

  • Hotels

  • Hospitals

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • UAE