Home Textiles Market Size, Share & Trends Analysis Report By Product (Bedroom Linen, Bathroom Linen, Carpets and Floor coverings, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global home textiles market size was valued at USD 113.98 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.6% from 2022 to 2030. Home textiles have become more than a basic necessity in modern homes across the globe. They are increasingly being viewed as accents that complement the homeowners’ personalities, tastes, and preferences. Product manufacturers have been constantly innovating in terms of designs, styles, quality, patterns, and applications to attract more consumers. Spending on interior design and house decoration has expanded as a result of the expanding real estate industry and rising standards of living. This is also anticipated to be one of the major drivers of market expansion throughout the foreseeable future. Additionally, it is anticipated that shifting home furnishings trends would accelerate market expansion.

The coronavirus pandemic has significantly impacted the global economy. The offline retail suffered a massive hit, whereas, the online sales of home bedding products surged. With changing routines and added levels of stress and anxiety, people were struggling to get enough quality sleep. This pattern could be a reflection of people searching for self-care solutions at a time when anxiety around COVID-19 resulted in a plethora of sleep issues. Thus, there was an increased expenditure on comfort and bedding, an outcome that was not adequately anticipated by manufacturers in the industry

The market for home textiles & furnishing fabrics is extremely wide and varied in terms of prices, designs, as well as colors. While affluent consumers have refined international taste in terms of quality and design, with no price constraints, mid and economy-segment consumers opt for huge volumes of reasonably priced products. With growing awareness regarding the environment, safety, hygiene, and functionality, the demand for better-quality stain-resistant and flame-retardant home textiles is increasing.  Additionally, a rise in the number of nuclear families, rapid industrialization and urbanization, and a surge in sensibility toward aesthetic household furnishing are expected to make a significant contribution to the market growth.

Home textile products that blend well with the walls and the color of the house to complement modern furniture as well as lights and colors of the rooms to elevate the overall look of the house have always been a prime expectation of people. Most manufacturers have gained popularity for a similar reason as they provide complete sets of fashionable and luxurious home textile products. Additionally, key companies operating in the global market are showcasing their products on online websites/portals and e-commerce websites. This is expected to complement the market growth offering key players a chance to penetrate online sales and increase revenue streams.

Also, several product launches by brands and retailers are foreseen to propel adoption in the coming years. For instance, most brands come up with two major collections in a year i.e. spring/summer and autumn/winter. Raymond Home launches two collections in a year. Welspun offers new products every six months. La Kairos, which handcrafts almost each of its collections, comes up with 30-40 new sets of bed linen in a year and creates bespoke bedding collections. 

Companies have also started launching home textiles & bedding products that block allergens and a range of hot water washable items. The demand for smart bedding products has also been on the rise across Europe. Simba, a smart mattress manufacturer, built robust supply chains in the U.K., France, Canada, and China after noting a rise in the sales of single mattresses, indicating that people are buying mattresses to isolate or have their own space.

Product Insights

In terms of revenue, the bedroom linen segment dominated the market with a share of around 50% in 2021. In traditional blankets, soft-twist yarns are used in the filling while higher-twist yarns are used in the warp. Wool, acrylic, polyester, or a mix of these fibers may be used in the yarns. Nylon-based blends are also often used. The fabric is highly napped to create a thick, tight, fuzzy surface. Thermal blankets are knitted in an open lightweight construction or woven in a variation of the plain weave, such as a honeycomb design.

The bathroom linen product segment is projected to register a CAGR of 5.1% from 2022 to 2030. The adoption of hand towels in the bathroom linen segment is largely inspired by western countries as well as influenced by the hospitality sector. Hand towels are currently widely adopted in urban households, as well as significant portions of rural households as well. The segment is expected to expand at a faster rate as a result of the expansion of end-use industries like hospitality and housing. Additionally, one of the most significant trends affecting the global industry is the rising demand for home textiles with digital printing.

Distribution Channel Insights

In terms of revenue, offline distribution channels dominated the market with a share of over 70% in 2021. Growing urbanization, coupled with the expansion of supermarkets and hypermarkets to further extend their reach to maximum consumers, is expected to drive the global market through offline distribution channels across the globe over the forecast period. Moreover, major manufacturers in the market are inclined to sell their products via offline channels, positively impacting the growth of the distribution channel market.

Online is estimated to grow with the fastest CAGR of 6.5% over the forecast period. Major online channels include company portals and e-commerce websites. The online segment is expected to witness significant growth in the coming years due to the increasing number of online shoppers who prefer various e-commerce platforms. In addition, the availability of a wide range of products from domestic as well as international players on online platforms is expected to boost consumer preference for e-commerce platforms.

Regional Insights

Asia Pacific dominated the global market with a share of over 45% in 2021. The rise in real estate investment is likely to expand residential construction on account of building new affordable homes for people every year. By the year 2030, over 40% of the Indian population is expected to live in urban areas as against the current figure of around 34% and this is likely to create a demand for 25 million additional affordable units. This, in turn, is likely to generate significant demand for home textiles in the coming years.  

Middle East & Africa is expected to witness a CAGR of 5.8% from 2022 to 2030. The growth of the market in this region is attributed to the government initiatives in the industry including the free zones such as Fujairah, the development of infrastructure, tax exemptions, growth in the hospitality sector, and the growing population in this region. This has also led to increase in innovative designs and textile fibers in the market.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of home textiles. Players in the market are diversifying the service offering to maintain market share.

• For instance, in January 2020, Tempur Sealy International, Inc. signed a definitive agreement to acquire majority ownership of Sherwood Acquisition Holdings, LLC (Sherwood Bedding), a prominent manufacturer in the U.S. private label/original equipment manufacturer (OEM) market. The acquisition was aimed at helping Tempur Sealy enter the private label category and balance the company’s non-branded private label portfolio with its well-known branded products.

• For instance, in August 2020, Welspun USA Inc., a subsidiary of India-based Welspun India Ltd., launched a new website where retailers and consumers can learn, shop, and engage. The site offers Sheets 101 and Towels 101 guides as well as a primer on cotton types, including Egyptian, organic, Indian, Turkish, Supima, and American Upland. The Innovations landing page provides digestible information about Welspun’s HygroCotton technology and Wel-Trak traceability solution as well as anti-allergy textiles and charcoal technology. The launch was part of a larger strategy that Welspun has been pursuing to develop new omnichannel concepts and merchandising ideas.

Some of the key players operating in the global home textiles market include: -

• Welspun Group

• Springs Global

• New Sega Home Textiles

• Ralph Lauren Corporation

• Shenzhen Fuanna

• Trident Group

• Marvic Textiles

• Shanghai Hometex, Honsun

• Hunan Mendale Hometextile Company Ltd.

• LLC Honsun Home Textile

Home Textiles Market Report Scope

Global Home Textiles Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the home textiles market based on product, distribution channel, and region.

• Product Outlook (Revenue, USD Billion, 2017 - 2030)

  • Bedroom Linen

  • Bathroom Linen

  • Carpets and Floor coverings

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • South Africa

  • Middle East & Africa (MEA)

    • Brazil