Home Textiles Market Size, Share & Trends Analysis Report By Product (Carpets & Floor Covering, Bathroom Linen, Bedroom Linen), By Region, By Distribution Channel (Retail Outlet, Online), And Segment Forecasts, 2019 - 2025

Industry Insights

The global home textiles market size was valued at USD 94.73 billion in 2018 and is expected to register a CAGR of 5.01% from 2019 to 2025. Growth in end-use sectors, such as hospitality and residential, along with the rising awareness about changing home décor trends is estimated to drive the global market.

Growing real estate market and improving standards of living have resulted in an increased spending on home decoration and interior. This is also projected to be one of the key factors augmenting market growth over the forecast years. In addition, changing trends in home furnishing is expected to boost the market growth further.

North America was the largest regional market in 2018 and is expected to maintain the dominance over the forecast period. Countries, such as U.S., U.K., Germany, India, and China, witnessed an increased demand for home textiles due to rise in disposable income and rapid urbanization. In U.S., average expenditure on household textile was USD 115 in 2017. Moreover, increased number of retail outlets and online portals are contributing to the market growth.

Major market participants are investing more into R&D to fulfill the changing consumer demands and increase their product portfolio. Innovations, such as wood curtains and dyed fiber for UV protection, are also driving the global market. Key companies in this market include Welspun Group, Springs Global, New Sega Home Textiles, Ralph Lauren Corporation, Shenzhen Fuanna, Trident Group, Marvic Textiles, Shanghai Hometex, Honsun Home Textile Co. Ltd., and Hunan Mendale Hometextile Company Ltd.

Product Insights

The bedroom linen segment led the global market with a value of USD 32.13 billion in 2018. Bed spreads, blankets, and cushion and cushion covers were the highest selling products, which helped the segment maintain the dominant position in the market. Major companies focus on providing mattresses with improved comfort and curtains and bed spreads with special features.

The bathroom linen segment is expected to register the fastest CAGR of 5.02% over forecast period. Constant innovations in this segment is expected to boost the demand for bathroom linen products. For instance, Welspun India has invested in special kind of material used in manufacturing of towels so that it could regulate temperature of the product and make it softer after each use.

Distribution Channel Insights

Retail outlets was the leading distribution channel in 2018 and accounted for 65.43% of the overall share. In retail outlets, consumers can examine the product before buying, which significantly influences consumer decision. Moreover, these outlets provide assistance of store associates to help choose the right product. These factors supported the segment growth.

On the other hand, online distribution channel is expected to register the highest CAGR of 4.31% from 2019 to 2025. With an aim to reach out to a wide consumer base, companies are tying up with online retailers, as well as introducing their own e-portals. For example, Alibaba tied up with five leading home textile companies. In another instance, Tmall.com tied up with Fauna, Mendale, Luolai, Shuixing, and Beyond. Welspun India launched an online portal a few years back, which covers a variety of bed, bath, and carpet products.

Regional Insights

North America contributed to the largest market share of about 43.15% in 2018. Countries, such as U.S., drive the regional market due to increased demand for home textiles as a result of high standards of living and purchasing power. Moreover, growing number of sellers and manufacturers in this region has led to an increased variety and easy availability of luxury home textile products.

Thus, constant innovations in the field will boost the regional growth further. For instance, New Saga Home Textile, came up with bed-in-a-bag concept. Asia Pacific is one of the largest exporters of these products and is also projected to be the fastest-growing market due to rising consumer disposable income levels and growth in real estate sector in the region.

Home Textiles Market Share Insights

Key companies in the market are Welspun Group, Springs Global, New Sega Home textiles, Ralph Lauren Corporation, Shenzhen Fuanna, Trident Group, Marvic Textiles, Shanghai Hometex, Honsun Home Textile Co.LTD, Hunan Mendale Hometextile Company Ltd. These manufacturers are focusing on R&D for the production of advanced products due to rising demand for modern and well-furnished living spaces.

Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global home textiles market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Bedroom Linen

  • Bathroom Linen

  • Carpets and Floor Coverings

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Retail Outlets

  • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Middle East & Africa