The growth of the hot sauce market is attributed to the rising demand for capsaicin, the compound responsible for the heat in hot sauce, it has various health benefits such as it boosts metabolism, provides pain relief, also helps in digestion, and has antioxidant properties. The health benefits of capsaicin have attracted health-conscious consumers to use hot sauce in their diet. Hot sauce's spiciness makes food more exciting and the availability of hot sauce with its unique flavor and level of heat is driving the demand for the hot sauce market. Some hot sauces are made with gentler peppers, while others are made using the hottest peppers available. Spicy sauces include extra flavors such as garlic, onion, or cumin, which manufacturers use to give the sauce greater depth.
Hot sauce is growing increasingly popular and used in various products such as spreads, candy, drinks, and snacks. Manufacturers in the hot sauce market are constantly introducing new flavors, heat levels, and ingredients. For instance, in February 2022, McCormick & Co. collaborated with Campbell Soup Co.'s Goldfish brand, to re-launch Goldfish Frank's Red-Hot crackers. In May 2021, Ujjo launched a hot sauce that can be used specifically in coffee. It comes in two flavors and is made from natural ingredients. When you add the hot sauce to your coffee, it tastes good with hints of ginger and citrus. This is also good for health benefits because the hot sauce has lots of antioxidants that help keep you healthy. This drives the popularity of spicy sauce, which is now essential in many international cuisines.
The COVID-19 pandemic had affected the market as more individuals are purchasing hot sauce to flavor their home-cooked meals, however, there are issues with producing and transporting hot sauce due to lockdowns and limitations. Also, restaurants were closed and not purchasing the required hot sauce during lockdowns, so there is less demand for it. As a result, the firms that produce hot sauce had a more difficult time keeping up with the changes brought about by the pandemic.
Very Hot Sauce
Middle East & Africa
Baumer Foods Inc
The Kraft Heinz Company
McCormick & Company, Inc
Huy Fong Foods
B&G Foods, Inc.
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