The global household slicer market size was valued at USD 308.6 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% from 2020 to 2027. The increasing preference for food slicers due to the rise in the importance of food consumption and booming food bloggers is anticipated to fuel the growth of the market. Home-based food slicers are gaining increasing popularity as they reduce the time required to cut various types of foods compared to traditional tools, such as household slicer. Growing preference for efficient kitchen tools across the residential sector is pumping up the demand for household slicers. The adoption and introduction of foreign and new cuisines and the growing trend of finger foods are likely to propel the demand for specialized tools.
Demand for household slicers across all regions is expected to continue growing on account of the growing base of affluent consumers and middle-class income groups, increasing the working population, and improving consumer lifestyle, which eventually results in the use of these tools. Young consumers who contribute majorly to the workforce population, people in western countries who are more inclined towards hosting dinner gatherings and backyard cooking during festive seasons are likely to accelerate the demand for such tools.
During the initial panic buying phase, consumers raced to stock up on toilet paper, frozen foods, disinfectant wipes, cleaning supplies, and other household necessities. In the weeks and months that followed, they turned their attention to appliances that aid in cooking, health, and wellness. With restaurants shut and food delivery considered unsafe due to coronavirus, an increasing number of consumers have begun cooking at home. This need-turned-trend of home-cooked food has augured well for the sale of kitchen household slicers among other kitchen utensils and cookware.
Manual slicers held the largest share of 73.6% in 2019. The increasing availability of products at a varied range of prices has been a major factor driving the segment. These products offer high accuracy, better control, and clean slicing of food products, such as vegetables and fruits. The growing interest in cooking shows, particularly among the younger generation, drives the demand for plain slicers so that they are well-equipped to cook at home. For instance, Hell’s Kitchen, Chopped, MasterChef, Top Chef Masters, and other cooking shows programmed on TV attract a lot of consumers and indirectly encourage them to opt for cooking on a regular basis and also persuade them to purchase good quality household slicers.
The automatic slicers are expected to register the fastest CAGR of 6.4% from 2020 to 2027. Economic development and the growing tourism industry are likely to augment the demand for automatic household slicers. A total of 1,500 new hotel construction projects in Europe were in pipeline, wherein by 2019, around 270 new hotels and resorts opened, having more than 38,000 new rooms. This is expected to have a positive impact on the segment growth as the hospitality sector focusses on providing more luxurious bedding sets in order to provide the utmost comfort and warmth.
The offline channel of distribution led the market and accounted for a share of 85.4% in 2019. Increased prominence of retail store channels as they facilitate the consumers to have a first-hand look at the products, which helps in the easy inspection of the quality and specifications, is expected to boost the growth of the channel. The availability of a wide range of products offered by different brands and the ability to compare the prices and product attributes are some of the factors that are expected to have a positive impact on the segment growth. In addition, discounted prices and budget-friendly offers provided by retailers drive more customer footfall in these stores. Moreover, the availability of varied quality household slicers at a cheaper rate offered by local manufacturers is likely to attract a greater number of customers to supermarkets and hypermarkets. Strong localized positioning and increased focus on customer needs and experience are the major factors that are expected to foster the growth of this distribution channel segment.
The online distribution channel is expected to witness the fastest growth during forecast years with a CAGR of 6.8% from 2020 to 2027. Increasing internet penetration among the middle-class population, along with the rising use of smartphones and similar devices, is among the key reasons behind the growing popularity of online retail channels. Consumers are rapidly shifting towards the online mode of purchasing with the rise of e-commerce giants, such as Amazon, Alibaba, eBay, and JD.com. Observing this drastic shift in consumer preference from offline to online, several kitchen knife manufacturers are opting for direct-to-consumer sales to primarily sell their products and gain higher profit margins. Direct-to-consumer sales channels are also expected to strengthen brand relationships with customers by delivering high-quality products.
North America held the largest share of 33.2% in 2019. The product demand in the region is majorly attributed to the increasing demand for stylish, sleek, and comfortable slicers. There has been a growing preference for slicers made from steel as these are easy to handle while slicing and they offer high durability. This trend will continue to drive innovation and new product development among players, thereby fueling market growth.
Asia Pacific is expected to witness the fastest growth during forecast years with a CAGR of 6.2% from 2020 to 2027. China, India, Japan, South Korea, Hong Kong, Singapore, and India are the prominent markets that pose a wide opportunity for the product in the upcoming years. Higher penetration and accessibility of utility slicers in the residential sectors of the region are compelling consumers to opt for low- and medium-priced products. However, the increasing willingness of consumers to invest in premium-quality traditional tools for experimenting with new cuisines is expected to drive the demand for the product in this region.
The market players face intense competition, especially from the top manufacturers of kitchen household slicers as they have a large customer base. Strong and vast distribution networks also intensify the degree of rivalry among competitors and companies have been implementing various expansion strategies, such as new product launches, partnerships, and expansions, to stay ahead in the game. An increasing number of players in the industry are turning their focus toward the production of sustainable household slicers. Some of the prominent players in the household slicer market include:
Magurit Gefrierschneider GmbH
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Market size value in 2020
USD 320.32 million
Revenue forecast in 2027
USD 475.16 million
CAGR of 5.5% from 2020 to 2027
Base year for estimation
2016 - 2018
2020 - 2027
Revenue in USD million and CAGR from 2020 to 2027
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; MEA
The U.S.; Canada; The U.K.; Germany; China; Japan
Key companies profiled
MHS Schneidetechnik; Swedinghaus; Magurit Gefrierschneider GmbH; Foodmate; Bizerba SE & Co. KG; Hallde; Brunner GmbH; Bizerba SE & Co. KG; Devile Technologies; Wente-Thiedig GmbH; Sirman
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global household slicer market report on the basis of product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2016 - 2027)
Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
Regional Outlook (Revenue, USD Million, 2016 - 2027)
Central & South America
Middle East & Africa
b. The household slicer market size was estimated at USD 309.0 million in 2019 and is expected to reach USD 320.3 million in 2020.
b. The household slicer market is expected to grow at a compound annual growth rate of 5.5% from 2020 to 2027 to reach USD 475.2 million by 2027.
b. North America region dominated the household slicer market with a share of 33.2% in 2019. This is attributable to the increasing demand for stylish, sleek, and comfortable slicers. There has been a growing preference for slicers made from steel as these are easy to handle while slicing, and they offer high durability.
b. Some key players operating in the household slicer market include MHS Schneidetechnik, Swedinghaus, Magurit Gefrierschneider GmbH, Foodmate , Bizerba SE & Co. KG, Hallde, Brunner GmbH, Bizerba SE & Co. KG , Devile Technologies , Wente-Thiedig GmbH, Sirman.
b. Key factors that are driving the household slicer market growth include increasing preference for food slicers due to a rise in the importance of the food consumption and booming food bloggers.
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