Identity And Access Management In Healthcare Market Size, Share & Trends Analysis Report By Component, By Deployment, By Type (Single Sign On, Multifactor Authentication, Provisioning, Directory Service), By End Use, By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global identity and access management in healthcare market size was estimated at USD 1.4 billion in 2023 and is estimated to grow at a CAGR of 17.4% from 2024 to 2030. The growing concern regarding data security and compliance with regulations to uphold patient safety and confidentiality is driving the market for identity access management. Moreover, the increasing adoption of cloud based solutions, rising emphasis on regulatory compliance requirement to ensure patient safety and data security is impelling the market growth.

The rapid adoption of cloud-based solutions and advanced healthcare IT infrastructure is further boosting the demand for identity and access management systems. The scalability of cloud-based Identity and access management (IAM) solutions allows organizations to adapt to changing business needs and effectively accommodate fluctuations in user populations. This scalability is particularly crucial in dynamic environments where rapid growth or sudden changes in demand can occur. IAM solutions are pivotal in safeguarding sensitive patient data by ensuring authorized access and preventing unauthorized breaches. These solutions utilize advanced technologies, such as biometrics, multifactor authentication, and role-based access control, to bolster security against cyber threats & data breaches.

Healthcare organizations are increasingly adopting sophisticated IT systems to manage patient data securely, comply with regulations such as the Health Insurance Portability and Accountability Act (HIPAA), and enhance operational efficiency. Integrating IAM solutions with healthcare IT infrastructure streamlines user provisioning, authentication, & authorization processes, improving workflow efficiency and reducing administrative burdens. This integration also enables seamless access to patient data across various healthcare applications and systems, facilitating better patient care coordination & decision-making by healthcare providers.

The progress in healthcare IT infrastructure, incorporating innovations such as IoT, big data, and AI, is a significant factor driving market expansion. Advanced technologies such as intelligent sensors, robotic pills, microcontrollers, digital networking, automotive microcontrollers, radiofrequency, and sensors play a significant role in driving the healthcare IT market. For instance, research reveals that a “robotic pill” can safely dispense an injectable osteoporosis drug orally, providing a viable alternative to its current administration method. This finding, presented at ENDO 2023-the Endocrine Society’s yearly gathering in Chicago, Illinois-demonstrates the feasibility of delivering a well-established and efficient osteoporosis medication through innovative technology.

Key players in the market are focusing on the launch of technology advanced products, thereby driving the market. For instance, in November 2023, LexisNexis Risk Solutions has introduced LexisNexis Health Equity and Inclusion Insights, a solution providing detailed and actionable data at the individual level regarding Social Determinants of Health (SDoH). These insights empower healthcare organizations to improve population health, conduct clinical research, and drive initiatives focused on health equity.

Market Concentration & Characteristics

The degree of innovation in the identity and access management in healthcare industry is high. The progress in healthcare IT infrastructure, incorporating innovations such as IoT, big data, and AI, is a significant factor driving market expansion. Advanced technologies such as intelligent sensors, robotic pills, microcontrollers, digital networking, automotive microcontrollers, radiofrequency, and sensors play a significant role in driving the healthcare IT market.

The M&A activities, such as mergers, acquisitions, and partnerships, enable companies to expand geographically, financially, and technologically. It increased the customer base, thereby enhancing the company's position in the industry. In April 2022, Imprivata acquired SecureLink, paving the way for creating a unified platform that manages & secures all enterprise and third-party digital identities offered by a single vendor.

The industry experiences a moderate level of impact of regulations. The 2016 General Data Protection Regulation (GDPR) is an extensive privacy legislation designed to safeguard the personal data and identity information of EU citizens, affecting any company engaged in business with European customers. Organizations are responsible for maintaining data security throughout the collection and storage processes. A comprehensive IAM solution meeting GDPR data privacy and security compliance standards should encompass the requirements.

Companies in the identity and access management industry undergo geographic expansion strategies to maintain their position in emerging markets and customer base from these regions. The expansion is done by launching products and facilities in new locations or forging partnerships, mergers, and acquisitions with companies from different locations.

Component Type Insights

The software segment held the largest market share of 66.7% in 2023. The increasing adoption of Electronic Health Records (EHRs) and other digital healthcare platforms by healthcare organizations is driving the software segment growth. For instance, as per a report by HealthIT.gov, by 2021, approximately 78% of office-based physicians and almost all non-federal acute care hospitals (96%) had implemented certified EHRs, indicating a significant increase from 2011 when only 28% of hospitals and 34% of physicians had implemented EHRs.

Furthermore, the need for software solutions in the identity and access management (IAM) market is being driven by the growing trend of telemedicine and remote healthcare services. The requirement for secure access and identity management in many platforms and devices is growing as more healthcare services are being rendered remotely.

The services segment is anticipated to witness significant growth over a forecast period. The growing complexity of IAM systems and the requirement for specific knowledge to effectively develop, implement, and manage them is driving the demand for services. Moreover, cyberattacks in the healthcare sector are growing, which is endangering patient data. With the escalation in both frequency and sophistication of data breaches, healthcare organizations are increasingly pursuing comprehensive IAM services to protect their systems & data from unauthorized access.

Deployment Insights

Based on deployment type, the market is segmented into cloud and on-premises. In 2023, the cloud segment held the largest market share of 67.3%. Cloud deployment mode in IAM in the healthcare sector involves utilizing cloud-based services and infrastructure to manage user identities, access controls, and security policies across healthcare organizations. Cloud IAM platforms also provide features such as SSO, MFA, and automated provisioning, enabling healthcare organizations to enhance security while improving user experience and operational efficiency. Moreover, cloud-based IAM solutions offer built-in redundancy and disaster recovery capabilities, ensuring the continuous availability of critical identity management services. Furthermore, the cloud deployment mode in IAM enables healthcare organizations to modernize their identity management infrastructure, adapt to evolving security threats, and efficiently manage access to sensitive patient information in a highly dynamic environment, thereby driving segment growth.

The on premise segment is expected to witness significant growth over the forecast period. On-premise identity and access management (IAM) refers to the practice of managing user identities and access privileges within an organization's own physical infrastructure. Organizations with IAM on-premise have complete control over the system, including data storage and security. This can be especially important for organizations that handle sensitive data or are subject to strict regulations. Moreover, these systems can be tailored to an organization's specific needs and requirements. This enables organizations to customize the system to their specific business processes and workflows.

Type Insights

Based on type, the market is segmented into single sign on, multi-factor authentication, provisioning, directory services and audit & compliance. In 2023, provisioning segment held the largest market share.Provisioning is the procedure of providing users with suitable access to resources within a company's network. This encompasses tasks such as establishing, altering, or deleting user accounts and allocating particular permissions & privileges according to their roles & duties.

For example, when a new employee joins a healthcare organization, provisioning entails setting up their user account, granting access to necessary applications such as EHR, and configuring permissions based on their job role. Likewise, when an employee changes roles or leaves the organization, provisioning involves adjusting their access rights to maintain security and compliance. Platforms such as CareRev introduce a versatile workforce framework incorporating elastic provisioning and adaptable workforce technology, reshaping the industry. Employing a flexible workforce strategically enables healthcare establishments to streamline labor expenses, elevate patient care standards, boost workforce morale, and effectively meet quality metric requirements.

The single sign on segment is anticipated to witness the fastest CAGR during the forecast period. Single Sign-On (SSO) is a crucial component of IAM in healthcare market, which helps streamline user authentication across multiple systems with a single set of credentials. SSO enhances security and efficiency in healthcare, where access to sensitive patient data is paramount. Moreover, SSO in healthcare can integrate with existing authentication methods like biometrics or smart cards for additional security layers. By centralizing user authentication and access control, healthcare organizations can ensure compliance with regulatory requirements such as HIPAA while providing seamless access to critical patient information for authorized personnel. Thus, SSO significantly improves security, user experience, and operational efficiency within healthcare settings.

End Use Insights

Based on the end use, the market is segmented into hospitals & clinics, healthcare payers, life science companies and others. In 2023, hospitals & clinics held the largest market share. IAM systems are crucial in promoting integration among hospitals, clinics, and other healthcare entities by facilitating secure data exchange while upholding the integrity and confidentiality of data & maintaining compliance with regulatory standards such as HIPAA. Hospitals and clinics have discovered that cloud technology streamlines operations, safeguards data, and cuts costs, all of which are tangible elements in enhancing overall management within healthcare organizations. For example, a patient diagnosed with diabetes generally meets with their doctor or a diabetes nurse educator to examine blood sugar levels over a period. These readings are commonly recorded in a Fast Healthcare Interoperability Resources (FHIR) application.

Life science companies are anticipated to witness the fastest growth. Life science companies encompass pharmaceutical manufacturers, biotechnology firms, medical device manufacturers, and research organizations. IAM solutions are crucial for life science companies to ensure secure access to sensitive research data, intellectual property, and regulatory compliance information.

As digital technology and cloud usage expand in the life sciences sector, digital data becomes more accessible yet vulnerable to exploitation. IBM's Cost of a Data Breach 2022 report reveals that 83% of surveyed organizations faced multiple breaches, with 60% passing price increases on to clients. Among these breaches, 45% occurred in cloud environments, averaging USD 10.10 million per incident. Life sciences companies, including major pharmaceutical firms like Gilead, Pfizer, Roche, Moderna, & AstraZeneca, and startups like Relay Therapeutics, are enhancing their security using AWS infrastructure, thereby driving the market.

Regional Insights

North America dominated the identity and access management in healthcare market with a revenue share of 39.08% in 2023.  A major factor propelling its substantial market presence is the need to meet regulatory requirements, particularly the Health Insurance Portability and Accountability Act (HIPAA), which mandates strict privacy and security protocols for patient information. In addition, the rising adoption of cloud-based solutions in North America is anticipated to drive the market. The increasing demand for scalable & flexible solutions and the need for cost-effective IT infrastructure are key factors driving the adoption of cloud-based IAM solutions.

U.S. Identity And Access Management In Healthcare Market Trends

The identity and access management in healthcare market in the U.S. is experiencing growth, driven by growing concerns regarding data security and the rising adoption of EHRs in office-based physicians & hospitals. Moreover, the presence of well-established healthcare infrastructure & high per capita healthcare expenditure in the U.S. is a major factor accelerating the adoption of Identity & Access Management (IAM) solutions in the U.S. For instance, as per a report by the OECD, in 2022, per capita health spending in the U.S. was USD 12,555, which is higher than in 2021 (USD 12,318). Furthermore, the rising number of cyberattacks in healthcare sector in the U.S. can help boost the adoption of IAM solutions in healthcare. For instance, as reported by The HIPAA Journal, in January 2023, the number of significant security breaches in healthcare reached 725 last year, surpassing the previous record of 720 breaches. These factors are likely to propel the U.S. market over the forecast period.

Europe Identity And Access Management In Healthcare Market Trends

Europe is one of the most developed regions in the world. The presence of a large number of healthcare providers and pharmaceutical & medical device companies enables the adoption of cloud-based solutions. In addition, mandatory implementation of IAM systems by European regulatory authorities is expected to propel the regional market.

Furthermore, the rising cases of cyberthreats, including data breaches and cyberattacks, are likely to drive the adoption of IAM solutions in Europe. For instance, as per data published by the European Union Agency for Cybersecurity (ENISA) in July 2023, a large volume of cyberattacks occurred In Europe over the past 2 years, with healthcare providers representing 53% of the total occurrences.The adoption of cloud computing has significantly transformed healthcare systems in Europe. For instance, continuous digital evolution across European industries has resulted in the uptake of cloud services, mobile apps, and Internet of Things (IoT) devices. IAM systems are pivotal in safeguarding these digital resources and facilitating smooth user access, all while upholding security protocols and compliance standards.

Asia Pacific Identity And Access Management In Healthcare Market Trends

Asia Pacific is expected to witness a significant growth rate during the forecast period mainly due to a rise in regulatory compliance requirements to ensure patient safety and data security, such as the Personal Data Protection Act (PDPA) and the Act on the Protection of Personal Information (APPI), which directly drive the demand for IAM solutions in the region.

The rising incidences of cyberattacks in Asia Pacific are likely to contribute to market growth. Cyberattacks in the healthcare industry can have serious consequences, such as compromised patient data, interruptions to medical care, and financial losses. Solutions for IAM are essential for reducing cyberattack risks. For instance, as per a report by Positive Technologies, in 2022, Asia Pacific experienced the highest frequency of cyberattacks globally, constituting 31% of all attacks. These factors are expected to propel the regional market over the forecast period.

Key Identity And Access Management In Healthcare Company Insights

Market players are utilizing innovative product development strategies, partnerships, and mergers and acquisitions to expand their presence

Recent Developments

• In March 2024, Fortra and Lookout established a strategic integration partnership to provide the Digital Guardian Secure Service Edge.

“As businesses migrate data and workloads to the cloud, the threat landscape has become broader and more complex. Threat actors are taking advantage of this complexity, exploiting gaps and relentlessly stepping up the volume of attacks. The Lookout-powered Digital Guardian Secure Service Edge offers a full set of security technologies to protect sensitive data and applications as organizations adopt cloud services and remote work models.”

           Jim Dolce, Chief Executive Officer, Lookout

• In February 2024, Carahsoft and Fortra unveiled a distribution partnership, bringing cutting-edge cybersecurity solutions to the public sector market.

“Our decision to partner with Carahsoft is based on their established credibility as a trusted partner to Public Sector organizations, offering exceptional market expertise. Leveraging Carahsoft’s extensive reseller network and deep understanding of Government markets, we anticipate continued, rapid growth of Fortra’s Public Sector program. The partnership with Carahsoft will facilitate our Government business expansion while ensuring our joint Public Sector customers’ needs are met.”

             Renee Ritter, Vice President, Channel at Fortra.

• In October 2023, ManageEngine, the enterprise IT management division of Zoho Corporation, launched Identity360, its cloud-native identity management platform that addresses identity and access management (IAM) complexities arising within enterprise workforces.

Identity And Access Management In Healthcare Market Report Scope

Global Identity And Access Management In Healthcare Market Report Segmentation

This report forecasts revenue growth at the regional & country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this report, Grand View Research has segmented the identity and access management in healthcare market based on component, type, deployment, end use, and region:

• Component Outlook (Revenue, USD Billion, 2018 - 2030)

  • Software Solutions

  • Services

• Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

  • On-premise

  • Cloud

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Single Sign On (SSO)

  • Multifactor Authentication

  • Provisioning

  • Directory Service

  • Audit & Compliance Management

• End Use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Healthcare Payers

  • Hospitals & Clinics

  • Life Science Companies

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy

    • Norway

    • Denmark

    • Sweden

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait