Italy Hairdresser Salon Market Size, Share & Trends Analysis Report By Region (Toscana, Liguria, Piemonteo, Trentino Alto Adige, Marche, Umbria, Abruzzo, Molise, Puglia), And Segment Forecasts, 2023 - 2030

Market Size & Trends

The Italy hairdresser salon market size was valued at USD 727.14 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030. The growth is mainly attributed to the rising popularity of various hair styling trends across all age groups and genders in Italy. Increased spending on hair treatments and styling can be attributed to improving standards of living and the rising purchasing power of consumers. This is gradually driving consumers’ focus on high-quality and luxurious hair styling products and services. Hairdresser salons in Italy are collaborating with renowned hair care brands to offer better services, which is likely to increase the hairstyling services offered in the foreseeable future. For instance, Screen Hair Care, a brand by Italian hair care company Nuova Fapam S.p.A., partnered with hairdresser salons across Italy to supply hair styling products such as hair color, hair spray, and heat defense for men and women. Some of the top premium salon partners in the country are Folie Sylvia, Vanity Mirror, Ritratto Di Donna, L’onda Acconciature, and Chic Di D’amico Valentina.

Furthermore, additional safety measures were announced by the Italian government to prevent the spread of the novel coronavirus while allowing hair salons and hairdressers to continue being operational. For instance, in January 2022, the Italian government introduced a mandatory COVID-19 pass that customers needed to show inorder to visit hair salons and beauty parlors.

In Italy, customers visiting salons (and other establishments like bars and restaurants, cinemas, museums, gyms, and sports stadiums) were required to show proof that stated they had tested negative for the coronavirus within the previous 48 or 72 hours, depending on the kind of test. Being tested every time a customer wanted to visit the hairdresser was a burden for the unvaccinated. This “super” certificate did not have an expiry period as short as the usual COVID-19 test certificates and made it convenient for customers and establishments alike.

Business models for hairdresser salons are gradually evolving, particularly in terms of improving their presence in the digital space. Changes such as online booking via mobile-based platforms offer consumers the convenience to choose a timeslot based on their availability.

For instance, the web and mobile application UALA enables customers to schedule appointments at Italian hair salons. Customers may use the web platform to look up nearby hair salons, peruse their profiles, and schedule an appointment with the one that most suit their needs.

Many renowned hair salons and stylists are employing English-speaking staff to cater to tourists from all over the world and understand their requirements while getting any service. For instance, in May 2022, Le Pettinose, a famous salon chain in Italy, opened its new space in the vibrant and artistic neighborhood of Garbatella. The staff in the salon have years of experience, nationally and internationally, and are fluent in English. Such initiatives taken by the regional players are likely to attract tourists from all over the world to salons.

The hairdresser salon market in Italy is home to a large variety of hair salons and hairstylists, presenting a strong demand for hairstyling and hair care services. The key sales point for this industry is a direct distribution channel at the salon where customers can experience service and pay for the same.

The hair salon service industry mainly conducts business in two ways: direct and indirect distribution channels. The direct distribution channel involves providing hair care services to the customers while the indirect channel involves selling hair care products to the customers. With the direct distribution channel, salons can provide direct services to customers. They focus on offering unique services to compete with other salons. In addition, this allows salons to strengthen their relationship with the customer.

Mobile-based booking platforms as well as salons’ social media accounts with booking links and updates have gained traction among consumers given how easy and convenient it is to book a service. For instance, in June 2022, KEVIN.MURPHY Italia, a hair care brand dealing in professional hair care products, began hairstyling and hair coloring services through a direct link on its Instagram account @Kevinmurphy.italia.

A number of international investors are interested in investing in hair salons, especially in Milan, which is the Italian capital of fashion and luxury and one of the most well-known shopping cities in the world. In Via Montenapoleone, one of the most prestigious and upscale shopping districts with Italian and worldwide luxury brands in clothing, jewelry, watches, and art, Harry Winston, an American luxury jeweler and manufacturer of Swiss timepieces, established a luxury hair salon in December 2021. Dior, Burberry, Versace, Tod's, Marchesi, and Breguet are some of its neighbors.

Regional Insights

Lombardia (Lombardy) region dominated the Italy market in 2022 with a share of more than 19.0%. Increasing consumer spending on beauty care services, including hairdressing and styling will support the market in the region. Some of the salons offering these services are Sonia Acconciature Hairdresser Brugherio, Charme & Beauty di Melissa, Mony Style, and others.

The nature of the Italy hairdresser salon market is highly competitive. The market is saturated with a vast number of country-based salons holding a majority of the share and a considerable number of small and medium-scale salons. Each of these salons is adding new services and creating a value-driven approach to cater to the dynamic needs of the growing number of clients. In order to gain a significant place in this market, it is imperative for the prospective salons to focus on creating value for each service.

Marche region is forecasted to rise at a CAGR of 9.6%. The range of hair products available for home use has grown larger and ever more sophisticated. To expand and sustain their consumer base, many salons have increased their product and service offerings. A growing number of salons now offer a whole range of hair treatments such as keratin, hair coloring, and hair styling. Prominent salons in the region include Dejanel Hair Philosophy and Nadia Marchetti Hairdresser.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established domestic as well as international players. Participants face intense market competition, especially from the top players as they have a large customer base, strong brand recognition, and vast distribution networks. Companies have been implementing various expansion strategies such as mergers & acquisitions, new product launches, and geographical expansion to gain a competitive advantage.

• In February 2022, Colonna Metropolitan Beauty Makers did the hairstyling and make-up of actor, dancer, TV presenter, and model, Flora Contrafatto, for a photo shoot for Brooke Magazine

• In 2021, Serena Calvelli, founder of Brera13 Milano, was chosen among the best hair stylists for Fashion Week by Vogue

Some of the key players inItaly hairdresser salon market include:

• MY PLACE HAIR STUDIO

• Les Garcons de la rue

• Never on Monday hair salon

• Brera13 Milano

• BLANCHE S.R.L

• Aldo Coppola

• Colonna Metropolitan Beauty Makers

• ZiZiAi di Simone Marlazzi

• Noi Salon

• Vertigine Hair Dresser

Italy Hairdresser Salon Market Report Scope

Italy Hairdresser Salon Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the Italy hairdresser salon market report based on the region:

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • Toscana (Tuscany)

  • Liguria

  • Piemonte (Piedmont)

  • Emilia - Romagna

  • Veneto

  • Lombardia (Lombardy)

  • Valle D’Aosta (Aosta Valley)

  • Trentino Alto Adige

  • Friuli - Venezia Giulia

  • Marche

  • Umbria

  • Lazio (Latium)

  • Abruzzo

  • Molise

  • Puglia

  • Campania

  • Basilicata

  • Calabria

  • Sicilia

  • Sardegna