GVR Report cover K-12 Testing And Assessment Market Size, Share & Trends Report

K-12 Testing And Assessment Market Size, Share & Trends Analysis Report By Product, By Method, By Region, And Segment Forecasts, 2022 To 2030

  • Report ID: GVR453288
  • Number of Pages: 0
  • Format: Electronic (PDF)

The global K-12 testing and assessment market size will gain ground with the growing footfall of AI and automation across the education landscape. Educators are likely to prioritize the prominence of assessments to measure individuals’ knowledge and mirror real-life situations and classroom instruction.

Technological advancements and robust accountability measures could provide countries with how they render K-12 assessments. For instance, interim assessment has received an impetus to inform adjustments in curriculum strategies during the academic year. Meanwhile, formative assessment has gained ground to provide students and teachers with actionable feedback and guide learning. The need for critical thinking will prompt educational researchers to prioritize interpretive and analytical skills in academics. Some of the characteristics, such as foresight and inquisitiveness, will encourage students to invest in critical thinking programs.

The emergence of data literacy has provided a solid platform for students to boost their ability to interpret, assess, visualize, organize and collate data. The onset of the COVID-19 pandemic furthered the trend for remote learning, triggering the growth of education technology. Innovative education technology (EdTech) solutions have redefined the education sector through innovations, sensory learning and affordability.

K-12 Testing And Assessment Market Segmentation




Non-curriculum-based Testing; Curriculum-based Testing


Online Method; Blended Method, Traditional Method


North America; Europe; Asia Pacific; Latin America; MEA


In terms of product, the curriculum-based K-12 testing and management segment will gain ground with the rising use of analytics. The use of the comprehensive framework has augured well for the students with the curriculum apt to learner’s requirements. Curriculum-based testing will further gain prominence as it is well-planned and could prove to be beneficial in the assessment of students’ progress in academic areas.

With respect to method, online-based K-12 testing could remain dominant due to the growing footfall of innovative testing systems. The demand for solutions that can seamlessly integrate with the toolset to boost operation and keep students and instructors connected will fare well for the business forecast. A dramatic switch to virtual learning amidst the COVID-19 outbreak spurred the online examination platforms. In essence, the trend for online proctoring-a software solution enabling students to take exams remotely keeping exam quality intact-has become the next big thing that allows for students’ verification and watching them during the exam through a webcam. The application of AI-linked webcam has become paramount to flag suspicious activity and track student behavior.

K-12 schools have exhibited a profound inclination for blended testing and assessment approaches following the adoption of the digital-first approach amidst the dominance of face-to-face classroom learning. Several K12 schools have implemented blended learning systems across emerging and advanced economies. The adoption of digital assessment of the blended learning environment could allow schools to boost seamless integrations with information systems and other learning tools.

North America K-12 testing assessment market growth will be pronounced due to the implementation of robust government policies. To illustrate, in August 2020, the Texas Education Agency announced the launch of the Texas Formative Assessment Resource (TFAR) which would be a free, online and optional tool to help teachers gain formative and real-time feedback on student learning. The development of reasoning skills for academic success and the use of formative assessment tools will augur well for the regional growth.

Forward-looking companies could prioritize organic and inorganic strategies to tap into the global markets. The expansion of niche services will further gain a foothold through investments in mergers & acquisitions, product launches, technological advancements and geographical expansions. To illustrate, in June 2022, Sanoma announced the acquisition of Pearson Italy (Pearson’s local K12 learning content business in Italy) and Pearson Germany (a small exam preparation business in Germany). Sanoma claimed it would be serving more than 25 million K-12 students across 12 countries.

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